Conor McGregor is more than just a UFC superstar—he's a business mogul. While his in-ring success made him a household name, his financial empire extends far beyond mixed martial arts. Over the years, McGregor has strategically leveraged his fame and fighting persona to build a multi-million-dollar business empire, which has now exceeded $200 million in revenue.
Conor McGregor: From The Octagon to The Boardroom – Inside His $200M Business Empire
Proper No. Twelve: The Whiskey Empire
Perhaps the most well-known of McGregor’s ventures is his Irish whiskey brand, Proper No. Twelve. Launched in 2018, the brand quickly gained popularity, thanks in large part to McGregor’s relentless marketing and personal brand power. The whiskey’s success was undeniable, leading to a staggering $600 million sale to Proximo Spirits in 2021. Although McGregor and his business partners retained a minority stake, the deal cemented his status as a serious entrepreneur in the spirits industry.
McGregor FAST: Revolutionizing Fitness
Beyond whiskey, McGregor ventured into the fitness industry with McGregor FAST, a high-performance training program designed to improve athletic conditioning. Initially developed for his own training regimen, McGregor FAST has evolved into a successful fitness business, offering online programs and exclusive training equipment. The brand taps into his reputation for elite physical conditioning, attracting fitness enthusiasts and athletes alike.
Fashion & Lifestyle: August McGregor
In 2018, McGregor entered the fashion world with August McGregor, a luxury clothing brand created in partnership with renowned tailor David August. The brand focuses on premium suits and casual wear, inspired by McGregor’s signature sharp-dressed style. This venture not only reinforces his personal brand but also caters to fans who admire his bold fashion choices.
Real Estate & Hospitality: The Black Forge Inn
McGregor’s investments extend into real estate and hospitality, with The Black Forge Inn, a premium gastropub in his hometown of Dublin. Since acquiring and revamping the establishment, McGregor has transformed it into a high-end dining and entertainment venue. The pub has become a hotspot for both locals and tourists, adding yet another revenue stream to his growing empire.
Expanding His Reach: Additional Investments
McGregor has also made strategic investments in tech, sports, and health brands, ensuring his wealth continues to grow outside of the fight game. He has stakes in TIDL Sport, a wellness and recovery brand, and has hinted at future business ventures, including potential real estate developments and additional product lines.
The Notorious Blueprint for Success
What sets McGregor apart is his ability to seamlessly merge combat sports with business. His unapologetic confidence, marketing prowess, and keen investment strategy have positioned him as one of the most financially successful athletes of all time. By capitalizing on his persona and making calculated business moves, McGregor has built an empire that extends far beyond the UFC octagon.
As he continues to expand his business portfolio, one thing is certain: Conor McGregor is not just a fighter—he’s a brand, a businessman, and a force to be reckoned with in multiple industries.
Follow us on:
Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!
Comments