Instagram reportedly sold 44 million blue verification checks in one day at $15 a month, that's $660 million in just 24 hours!
At the beginning of March, Meta launched “Meta Verified,” a new product that allows users to get the highly sought-after blue check mark next to their username for a monthly fee. The blue check serves as a form of verification, and users can now change will be would ana no get the Facebook and Instagram verifications for $11.99 on the web and $14.99 for IOS users.
The rollout was announced on Instagram stories along with a waiting list. Users rushed to get their hands on a blue check mark next to their username, as it has become the ultimate status symbol in recent years. Politicians, celebrities, journalists, and major business figures were the only people who fit the criteria to be verified on Instagram. verified now, however, The Everyday person can now also get a blue checkmark for the price of $14.99 after providing government identification to authenticate their accounts, Meta said.
Clout won't be the only thing subscribers verified subscribers will also get, other perks such as increased security checks and the ability to talk to a real person about account issues are also included. These perks could be another reason that Instagram was able to sell 44 million verifications in one day as we all know how much Instagam's customer service sucks.
The verification service is available for users 18 years and above, and will not be available for businesses, the company said. Meta also announced that no changes would be done to accounts that were already verified based on the previous requirements.
Meta’s decision to sell the blue verification checks comes at a time when ads are just not cutting it anymore and many social media companies are looking to diversify their revenue streams to keep the lights on. Similarly. Twitter announced that it is selling verification ticks and Snapchat is selling its unique AR technolwon'togy
Following the huge success that Meta achieved with the sale of 44 million blue checks in one day, we can expect the company to roll out more paid features in the coming months.
What are your thoughts on this? Are you getting your own blue check? Did you already get one? Do you think it still has value? Let us know in the comments!
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