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  • The Future Sounds of Morocco: 11 Talented Rappers Shaping the Next Era of Moroccan Music in 2023

    Morocco, a land brimming with rich cultural heritage and artistic expressions, has witnessed an extraordinary evolution in its hip-hop landscape. In the heart of this dynamic movement lie the talented Moroccan rappers, who have captivated audiences with their poignant lyrics, infectious beats, and the unmistakable essence of their Moroccan roots. As we embark on a musical journey through 2023, it's time to spotlight the 11 Moroccan rap artists who are set to revolutionize the global hip-hop scene and leave an indelible mark on your playlists. Issam Issam, who was born in Morocco's largest city, has gained recognition for his unique fusion of Auto-tuned trap music and traditional Moroccan sounds. His songs, which are sung and rapped in Arabic and inspired by the everyday realities of life in Morocco, have experienced a surge in popularity over the past year. One particular single, "Trap Beldi," released late last year, has been instrumental in his success, with its music video garnering over 11 million views. This accomplishment led to Issam securing a record deal with Universal France, reportedly the largest ever signed by an Arab artist. He has already established a dedicated fanbase among the Arabic-speaking diaspora and beyond, particularly through his collaborations with NAAR, an Arab arts collective based in Paris. As Morocco's hip-hop scene continues to thrive, we had the opportunity to interview Issam in Marrakech, where his promising future unfolds. DizzyDros DROS, born in 1989 in Casablanca, Morocco, is a renowned Moroccan rapper, songwriter, and producer. He predominantly performs with lyrics in the Moroccan Darija dialect of Arabic. DROS is an acronym that represents 'Da Rhymes of Streets'. He is also recognized by his aliases 3azzy or Mr. Cazafonia. DROS rose to fame in 2013 with the launch of his debut single and music video titled "Cazafonia". The track received widespread recognition and was aired on numerous national stations. It achieved significant success on YouTube, accumulating over 4 million views. El Grande TOTO Taha Fahssi, also known by his stage name ElGrandeToto or Toto, is a Morrocan rapper born on 3 August 1996. He showcases his talent by performing in Darija, French, and English, often blending these languages together. In 2021, ElGrandeToto emerged as the most popular artist in the MENA (Middle East and North Africa) region on Spotify, accumulating over 135 million streams across 178 countries. Khtek Khtek is a female rapper and songwriter from Khemisset, Morocco. Considered the new face of female rappers in Morocco, her fierce attitude and raw lyricism lead her to impose herself in the Moroccan hip-hop scene, a musical genre mainly dominated by men. She started writing in 2016 as a means of sincere expression, but it was not until 2019 that Khtek launched herself into the rap scene through freestyles and her debut single "Kick Off". Khtek's originality comes from her ability to discuss various subjects and fight for equality while maintaining a sonically powerful sound, earning her a feature in BBC's list of 100 Most Influential Women, 2020. ILY ILY, a Moroccan artist, has made a significant impact on the music scene through her contributions to hip-hop. Her work has garnered a substantial following in the Middle East, Europe, and Africa, and she enjoys a strong online presence with a dedicated fan base on platforms like Facebook, Instagram, and YouTube. Tagne Tagne, a Moroccan-Cameroonian rapper, possesses a distinct style that seamlessly blends traditional and contemporary elements, resulting in a truly one-of-a-kind musical experience for listeners. Having grown up in a musically inclined household, Tagne was exposed to a diverse range of musical styles from an early age. Throughout his childhood, he developed a strong affinity for various genres, including Afrobeat, R&B, hip-hop, and pop. In 2019, Tagne embarked on his professional music career, making waves with the release of his debut track "African Vibes," which quickly garnered attention within the industry. The following year marked the release of his debut EP, titled "Everything Changes," which received critical acclaim. Tagne's latest project, "Moroccan Dream," is a remarkable collaborative effort that positions him as the driving force behind a collective dedicated to the realization of a long-held dream. Snor Snor, a prominent and forward-thinking figure in the Middle Eastern rap scene, distinguishes himself with an enigmatic aura concealed behind his custom black mask and braided pigtail ropes. With an array of extravagant styles, Snor crafts lyrics that satiate listeners' cravings. This Moroccan trap star delivers hits that envelop you like thick, puffy jackets draped over your shoulders. As one of the most captivating rappers in the region, Snor showcases an aggressive approach to instrumentals and maintains a swift delivery. With unwavering confidence, he effortlessly dives into each song, solidifying his position among the top echelons of Morocco's rap scene. He skillfully incorporates autotune, creating a sublime cosmic atmosphere that harmoniously blends with his melodious vocal stylings. Gnawi Gnawi, also known as Simo Gnawi, is a Moroccan rap musician who was born on October 28, 1988, in Salé, Morocco. His birth name is Mohamed Mounir, and he was raised in the northern Moroccan seaside city of Salé. In 2008, Gnawi embarked on his rap career by joining the band Larmy Sla (Army of Salé). The band's name was inspired by Mounir's experience as a serviceman in the Moroccan army. However, he later decided to pursue a solo path, leading him to launch his solo rap career. Since then, he has released a series of tracks, many of which have gained significant viral attention. One notable collaboration took place on October 29, 2019, when Gnawi worked with Yahya Semlali, also known as 'Lz3er,' and Youssef Mahyout, known as 'Weld L'Griya,' on the track '3acha cha3b' (Long Live the People). The song's official music video, was produced by 88. YounG, achieved 16 million views on YouTube within its first month of release. Among his notable releases since entering the music industry are tracks like "Aman Ro3B," "Kon Kan," "Ta7Arouch," "Wlad 3Ati9A," "Warini mnin ndouz," "West Lb7ar," and "Lmaryolat." Anfa Rose As the Moroccan rap industry continues to thrive and expand, Anfa, a rising rapper of Moroccan descent, stands out with an unparalleled sense of style and sound. His influence extends to both the Australian and Moroccan hip-hop and R&B scenes, establishing him as a formidable force in the music industry. Anfa's rise to fame has been marked by his unwavering commitment to his roots. He skillfully incorporates Arabic-inspired instrumentals, melodies, and vocals into his songs, seamlessly blending contemporary R&B and dark R&B elements with a distinct trap flavor. This unique fusion has garnered him a dedicated following globally and among the Arabic diaspora, solidifying his presence in the music scene. LFERDA LFERDA, a Moroccan-born rapper, is rapidly emerging as one of the most renowned rap artists in Morocco. Born Abdelmoughit Boucham in 1991, LFERDA spent his formative years in Casablanca, Morocco, and began his journey in rap at the age of 15. He initially built his career by performing at local shows and live events in small clubs and venues across the city. The breakthrough in LFERDA's career came when he joined the '7ar9a Gang,' a collective of hip-hop artists hailing from various regions of Morocco. This association provided him with a platform to showcase his talent and reach a broader audience. MADD The up-and-coming rapper, who is 23 years old, has followed the path of his successful sibling, Small X, and made his mark with the release of a viral YouTube sensation called "3310." His debut album, titled "Black Rose," showcases various artists such as Lacrim, Laylow, Xcep, and Youv Dee. The album's lyrical composition mirrors the ups and downs of a passionate love story, featuring a dynamic flow that captivates listeners. Follow us on: Instagram Facebook YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

  • 10 Artists Redefining Saudi Arabia's Cultural Landscape in 2023

    The Kingdom of Saudi Arabia has been experiencing a cultural renaissance in recent years, with an increasing number of talented artists emerging onto the global stage. Saudi Arabia's vibrant art scene is attracting attention and recognition from around the world, showcasing the rich cultural heritage and creative spirit of the nation. In this article, we highlight 10 up-and-coming Saudi artists who are poised to make a significant impact in the art world in 2023 and beyond. HRH Princess Reem Al-Faisal Reem Al Faisal, hailed as a trailblazer in the realm of Art & Photography in Saudi Arabia, has achieved worldwide recognition for her distinctive artistic style. She adeptly combines her identity and traditional values with a contemporary perspective, offering a fresh vision. Reem believes that in our modern society, we are often conditioned to prioritize the tangible aspects of life, as perceived through our intellect, willpower, and emotions. However, she asserts that there exists a spiritual dimension that finds expression through beauty and creativity. Reem aspires to embody this spiritual essence in her own work and aims to showcase it to others. Rather than following a meticulously planned career path, she identifies herself as an ardent lover of art in general, with a particular affinity for photography. Gaze By Leen The artist desires to express her truth, transforming her fantasies into tangible realities. She communicates through her artwork, as words fail to capture the depth of her thoughts and emotions. Each piece she creates is luminous, inviting viewers to delve into the intricate details and uncover the narrative within. From the tender age of 9, she embarked on her artistic journey, perceiving the world from a unique perspective when she first grasped a pencil and brought forth her inaugural creation. Her art serves as a testament to her identity, encapsulating the essence of who she is. Nujood Al-Otaibi Nujood Al-Otaibi, a freelance creative artist and designer, has nurtured her artistic talents since a young age. Supported by her father, who is also an artist, she was encouraged to explore drawing as a form of expression. Interestingly, Nujood's journey was influenced by a hearing disability she has had since the age of five. This unique circumstance served to deepen her appreciation for visuals and further fuel her passion for art. Having embraced the use of hearing aids, Al-Otaibi discovered her inspiration within the realm of hyperrealism. This artistic movement became a focal point for her during her pursuit of a Bachelor of Fine Arts degree at the University of Wisconsin in Milwaukee. Specializing in Digital Arts, the 33-year-old artist ventured beyond hyperrealism, actively exploring various painting styles to broaden her creative horizons. Saeed Gamhawi Born in 1972, Saeed Gamhawi is an acclaimed Saudi painter and conceptual artist known for his exploration of cultural heritage and social issues. Gamhawi is an esteemed member of the Fine Artists House in Jeddah and the Saudi Society for Culture. He is also a co-founder of the Tasami Center for Visual Art. Throughout his career, Gamhawi has held solo exhibitions at prestigious venues like the Jeddah Atelier for Fine Arts in 2003 and 1998. Additionally, he has actively participated in various group shows, including the Misk Art Week in 2019, Desert to Delta at the Art Museum of the University of Memphis from 2017 to 2018, and the Abu Dhabi Art Fair in 2017. In 2016, his work was featured in the Saudi Art Council's 21,39 exhibition titled "Earth and Ever After." Furthermore, his art has been displayed in exhibitions dedicated to contemporary Saudi art in Egypt, Italy, the Netherlands, and Syria, showcasing his global presence and recognition. Ahaad Al-Amoudi Ahaad, who was brought up in both England and Saudi Arabia, currently resides and operates in Jeddah. Her artistic endeavors involve exploring themes of history and representation while traversing between these two nations. Ahaad completed her undergraduate studies in Visual Communication at Dar Al Hekma University in Jeddah in 2014 and later obtained a Master's in Print from the Royal College of Art in 2017. Ahaad's research focuses on the transformation of Saudi Arabia's ethnography, and she employs photography, video, and print installations to offer new interpretations of historical depictions within a changing cultural landscape. Ahmed Mater Born in 1979, Ahmed Mater is a notable Saudi artist who initially pursued a career in medicine before transitioning to become a conceptual artist. His artistic practice revolves around documenting and examining the realities of contemporary Saudi Arabia, delving into collective memories to uncover and record unofficial histories. In 2016, Mater achieved a significant milestone by becoming the first Saudi artist to hold a solo exhibition in the United States. The exhibition, titled "Symbolic Cities: The Work of Ahmed Mater," took place at the Arthur M. Sackler Gallery of the Smithsonian Institution in Washington, D.C. This groundbreaking event propelled Mater's international recognition. Mater has also showcased his work through solo exhibitions at renowned venues such as the Brooklyn Museum in New York (2019), King Abdullah Economic City (2018), Alserkal Avenue in Dubai (2017), Galleria Continua in San Gimignano (2017), and the Sharjah Art Foundation in Sharjah (2013), among others. His diverse range of exhibitions reflects his prominence and the global reach of his thought-provoking artwork. Bashaer Hawsawi Bashaer Hawsawi, born in 1992 in Jeddah, is an artist known for her sculptures and installations that delve into themes of culture, identity, context, history, and belonging. Her artwork often combines found objects and disparate materials, resulting in compositions that initially resemble paintings. One of Hawsawi's notable works, titled "Cleansing," gained significant attention during the 2022 edition of 21, 39. This piece featured the bristles of a vibrant red broom arranged in geometric patterns against a backdrop of African fabrics, creating a visually captivating display. In another series called "Qanfager," Hawsawi utilized papyrus, fabric, and thick paint strokes, skillfully interweaving them on the canvas. These compositions, like "Cleansing," pay homage to the past. Papyrus, as a symbol of memory, carries the knowledge of ancient Arab civilizations, particularly the Egyptian pharaonic era. This convergence of cultural idioms makes Hawsawi's work a meeting point between diverse cultural influences. Hawsawi has emphasized the connection between her personal life and her artwork. This connection is evident not only in her use of everyday objects but also in her exploration of various cultural idioms, ranging from Western abstraction to the distinct forms of Khaleej (Gulf) and African household decor. Basmah Felemban Basmah Felemban, born in 1993 in Jeddah, is a multi-talented Saudi artist, curator, researcher, and creative professional. She holds an MFA in Traditional and Islamic Art from The Prince's School of Traditional Arts in London, where her focus was on 12th-14th century Islamic manuscripts. Her specific interest lies in manuscripts that delve into cosmographies, mythical creatures, and cartography. Drawing from her historical research, Felemban incorporates traditional Arab and Muslim cosmogonies into her own projects, sculptures, and installations. Her artworks shed light on esoteric meanings found in literature, poetry, numerism, and Islamic art. Through her creative practice, she explores the concept of worldbuilding as a means to understand the mysteries in her family history, the role of imagination in reshaping identity, and the ways in which humans bridge gaps in collective memory. Apart from her artistic endeavors, Felemban is recognized as a curator and researcher of contemporary art movements. In 2011, she established the Saudi Street Art Initiative, which supports the local Jeddah hip-hop community. Through this initiative, Felemban curates exhibitions, programs, and live performances to showcase the work of these artists, facilitating its translation and appreciation within institutional and broader demographic contexts. Ayman Zedani Ayman Zedani, born in 1984 near Abha, is a Saudi artist known for his investigative and research-based approach to art. His practice encompasses videos, installations, and immersive environments, all of which explore the future of the Gulf region and encourage viewers to contemplate human and nonhuman relationships. Zedani's artistic philosophy, which he terms "extended animism," involves a continuous exploration of the structures that shape humanity's connection to nature, particularly within a regional context. In his earlier projects, he focused on investigating organic materials such as stone, clay, and charcoal, presenting them in minimalist displays. Zedani's engagement with living materials remains a prominent aspect of his work, including the incorporation of trees, plants, and bacteria. Recently, he has delved into immersive storytelling that features non-human protagonists, such as parasitic plants in the desert or endangered Arabian humpback whales. Central to Zedani's artistic practice is the examination of the construction and consumption of nature in the Gulf, as well as the exploration of animist and polytheistic themes prevalent in pre-Islamic Arabia, where a harmonious existence between humans and non-human elements was acknowledged. His approach to art also draws inspiration from new materialist philosophies, such as the "Agency of Matter" and the concept of "Making Kin," which emphasize hybrid spaces created by intertwining the realms of fact and fiction. Hmoud Al Attawi Hmoud Alattawi, born in 1986, is a Saudi Arabian artist who initially focused on drawing and painting but later expanded his practice to include sculpture, installation, and photography. His artistic exploration revolves around the myths and narratives of Saudi history, with a particular emphasis on the pivotal role of women in preserving and enriching the country's cultural heritage across generations. Alattawi's work is informed by his upbringing, education at home, religious background, and the transformative experiences he has encountered. Alattawi's artistic interests encompass delving into the history of his city and nation, probing the realms of individual and collective memory, and exploring the interplay between traditional and new media in storytelling. His artworks have been showcased extensively throughout the MENASA (Middle East, North Africa, and South Asia) region, including exhibitions at notable institutions such as the Misk Art Institute in Riyadh. He has also participated in prominent art events such as the Diriyah Biennale and La Biennale di Venezia. Alattawi currently resides and works in Riyadh, Saudi Arabia. Follow us on: Instagram Facebook YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

  • Meet Abduljalill of Since 2087, One of Saudi Arabia's Emerging Neo-Creatives In The Streetwear Scene

    Saudi entrepreneur and creative Abduljalil is part of an emerging movement of Saudi creatives who are creating brands that reflect the Saudi identity in a fresh and unique way. Abduljalil's brand Since 2087 is doing just that, Since 2087, which has been based in Jeddah, originally started in 2010 as an online mood board on Tumblr. Its purpose was to document content from that era, before the rise of Instagram. The platform focused on various interests, including but not limited to Hip Hop, Streetwear, Art, European Football, and Pop culture. Today, the brand is delving into the realm of Saudi streetwear and has aspirations to collaborate with like-minded individuals and brands in different creative spaces. They aim to engage in ventures involving Creative Consulting/Direction, Product Design, and Brand Strategy. Since 2087's ultimate goal is ultimate to inspire the next generation of young creatives, with the mission to leave a legacy for Abduljalil’s future unborn grandchildren in the year 2087 & beyond. In this interview we talk to Abduljalil about the beginnings of Since 2087, the fashion industry in Saudi Arabia, his vision for the brand in the next 10 years, and more. What Was Your first job/venture as an Entrepreneur? My first venture was during university in London in 2006, we had an assignment to present a project to a group of faculty “investors” [Dragons' Den/Shark Tank style] The product that we pitched at the time was “E-Balot” which was a two-sided vertical calculator playing cardholder, so essentially once you open the cardholder, you had only the Balot playing cards in the middle with the two calculators on each side, we had also pitched to sell sponsors on the product, and we won 1st place on this project. I had several prototypes produced and co-designed with my cousin with various colors inspired by pop culture/sneakers colorways such as and not limited to the Nick Diamond OG dunk Nike “Tiffany” SB was a personal favorite. I did not end up following up with the bulk order due to being quoted a hefty minimum order from the factory at the time with also a risk in terms of quality assurance of the product. I still have those samples on my desk to this day though so you never know Who were some individuals or brands that served as inspiration for the work you do today? Growing up I was privileged to get exposed to several quotes on quote “cool” brands via the influence of my uncle Rakan who is 7 years older than me along with my other cousins Hani, Mansour, Badr, Ahmed, and my brother Omar. I recall “KhaloRakan”, since he would not respond to me unless I referred to him as “such” even though he was probably 15 years old at the time and me being 8 or so, he would take me to areas such as Camden Town in London and we would explore all the stores/shops hunting for the baggiest jeans available along with all the cool stickers that we can collect, one of the brands that stood out was Stussy and we were pretty much obsessed, what's funny is still to this day my Family still recognize all these logos and brand names and would make it a point to highlight that on the lunch table to the various younger members of the family sporting their first Stussy hoodie to the lunch table. Other notable brands: 100% Jordan's/Nike, since my cousins were very much highly competitive basketball players, we all idolized Jordan along with all the iconic basketball players and sneakers at the time, Reebok Shaq Attaqs was one of my all-time favorites along with Pennys, Barkleysto name a few. How did the original idea for Since 2087 come about and did you envision it becoming what it is today? Being the eldest son in my grandfather's Family carrying my late grandfather's name, I've been raised and programmed with a mission at an early age to one day leave a legacy. 2087 is my mission statement on just that, I hope to one day leave a legacy for my unborn grandchildren [GOD willing]. Being that my grandparents worked in traditional careers in the Saudi public sector, I was always fearful as to how I would be able to even attempt to fill one of their shoes. alhamdulillah, through my previous career as a management consultant (7.5 years), I've had the privilege to serve my beloved country in several sectors that my grandparents were passionate about such as not limited to (Housing, Health & Education). And now with 2087, I hope to serve my personal passion in the booming culture sectors, today 2087 is producing Saudi streetwear, but with aspirations to express ideas on platforms beyond clothing and apparel. The brand was sitting on the shelf as a“procrastinated dream” of“one day I’ll get it up and running”, and post-quarantine reflections are when and where I decided that I will be pursuing my passion project and really establishing Since 2087. This collection took around a year and a half to conceptualize and deliver. What is the story behind the brand's journey, evolving from a Tumblr blog to a consultancy and clothing company? Back in the blog era pre-Instagram around 2007 or so, I had a list of websites that I would visit religiously and on a daily basis, the problem I faced at the time was that I would come across amazing content with no way convenient way to share it with my friends and or/documents, so when Tumblr came around I can truly say that it changed my life. I now had an online space where I could share all the amazing content that I would come across from websites such as not limited to (Complex/Hypebeast/Highsnobiety/Goal/NahRight/WorldStarHipHoP, to name a few) covering topics from sneakers, streetwear, football, hip hop, pop culture, design, and other diverse topics. At some point, I would then start to create my own designs and post them online to test the waters. I recall being hyped when designs would receive positive feedback. One of my favorite Tumblrs at the time was curated by the late Virgil Abloh, I recall having the privilege of meeting him in 2010 in Chicago at the RSVP gallery with “KhaloRakan” of all people. I remember him being so cool and humble, we talked about all the areas in London to shop I remember him mentioning Carnaby Street as one of his personal favorites along with the former BAPE store nearby, that interaction is one that I hold super dear to my heart and served as a critical moment to spark 2087. What are your thoughts on Saudi Arabia’s creative scene, where it is now, and where it will be in the coming years? I was and still am very much inspired by the tremendous amount of creatives across all sectors in Saudi and the region, the floodgates have opened! Especially today with the recently established cultural commissions along with the great persevering team members behind them along with all the supporting private/public sector entities, I am very much excited for the next years across all the cultural sectors. Today some are more advanced than others, so I still believe there is still more to come and we have only just scratched the surface. I believe with the support the creatives have now been granted along with all the various channels and platforms to express, that we will hopefully not only inspire the next generation of local creatives but will also hopefully inspire the world. I am very much inspired by the trailblazing music scene, and hoping to see more of the new Saudi Hiphop scene grow, I am also particularly excited to see what Saudi cinema is brewing as well, and very much inspired by the recent efforts across film and TV to name a few. With your heavy focus on streetwear, in your opinion, what does the fashion industry in Saudi need for local streetwear brands to be successful? Today, it is so apparent that a lot of young Saudis have aspirations to start a streetwear brand, so it is important for the youth to learn and do their homework as to how they can stand out from the growing competition. My best advice for anyone is to really “be yourself” and to tell “your story". Try to find inspiration from your idols, your upbringing, and your inspirational figures, what is your story? What are you trying to tell with your product? On the other hand, I would love to see more local factories here in Saudi to support the growing demand of young creatives/entrepreneurs to produce their garments to the highest level and not have to sort to challenging external manufacturing sources. For my side, I am very much approachable in case I can be of any help to any creative within the scene, I am very much pro the idea of knowledge transfer and transparency, and with my work, I really hope to inspire. Your most recent collection paid homage to one of Jeddah’s most iconic establishments, can you tell us about the story behind the collection and how the did the idea come about? In 2005, I was homesick while in London, and on a cold winter night craving a particular dish from home, I was admiring the Supreme and New York Yankees logos and their strong affiliation to NY city and thinking of the lack of symbols that are specific to Jeddah, and the idea of having this particular dish tells a story of the Westside region of Saudi Arabia and to me personally was a big part of my upbringing and associated with so many nostalgic memories such as [Home, Jeddah, comfort food, family lunches at my grandmother's house, weekend dinners with my cousins] So when I came back to Jeddah, I went to the Red Sea mall with 3 portions of the dishes and did the photo shoot, I then printed life-size stickers that I would share on my travels around the world tagging many artistic sites with the chicken symbol of Jeddah. Some of my favorite interactions were being stopped by random Muslims while away on travels who recognized the dish as a fond memory as part of their religious pilgrimage. To me, as my first collection, just like rappers with their first album, I wanted to tell my origin story, so my first collection was very much inspired by my '90s Jeddah upbringing consisting of (the Jeddah iconic dish, 2pac, The beach/Durrah & Al-Ittihad) fused with my favorite streetwear brands (Stussy, BAPE & Supreme) From the beginning of your journey until today, what are the 3 most important things you've learned? Learn to live with pain, you cannot escape pain, and there are two kinds: the pain you go through putting in work, hustling to make your dreams come true, pain at the gym, the pain of cutting social activities for work, the pain of sacrifice...or alternatively, the worst pain of them all, the pain of not trying at all and living with regret, choose one. Trust yourself and your gut instinct, I’ve had many instances of people who I am very much influenced by telling me not to peruse this idea, or that I would be crazy to peruse that idea, or the harmful words of “be careful” that lock you to your comfort zone. In the words of the late Steve Jobs: “Stay humble, and stay foolish” I believe it is critical to always sustain the student mindset, there is always new information that will add value and improve your approach and perspective, knowledge is power. One last piece of advice when producing your work, is to truly challenge yourself and your team, you have to aim to make your work undeniable and impossible to ignore. Where do you see yourself and Since in the next 10 years? On a personal level, I hope to establish a family by then with children to raise and to share all my straight-up gangster rap playlists with. On the 2087 front, I hope to build a team/network of visionary like-minded partners and to have delivered inspiring projects across multiple cultural sectors both locally and internationally. “If you’re reading this, reach out” I have dreams of culinary experiences, music videos, music art covers, film scripts, reviving “sleeping giants” brands, boutique hotels, and other dreams that I will continue chasing, as the Clipse says “Till the casket drops.” Check out Abduljalil and Since 2087 at: https://since2087.com/ https://www.instagram.com/since2087/?hl=en https://www.instagram.com/abduljalil_2087/?hl=en Follow us on: Instagram Facebook YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

  • Saudi Arabia Privatizes Major Football Clubs

    In a move to privatize state-owned sports clubs, Saudi Arabia's sovereign wealth fund, the Public Investment Fund (PIF), will acquire a 75 percent ownership stake in four of the country's top football clubs. This includes Al Nassr, the club currently featuring Cristiano Ronaldo. The announcement was made by the sports ministry on Twitter, following an earlier report by the state news agency SPA, which stated that Saudi Arabia plans to privatize several sports clubs in the fourth quarter. This initiative reflects the government's efforts to introduce privatization measures in the sports sector and promote private sector involvement in the management and development of these clubs. The clubs involved in the privatization plan are all part of the top-flight Saudi Professional League, with the exception of Al Ahli, which competes in the second-tier Saudi First Division. The Public Investment Fund (PIF) has a history of taking over companies before privatizing them, albeit often only partially. One advantage that Saudi clubs have over Premier League and other European teams is that they are not bound by UEFA's spending regulations. This means that the PIF can offer unlimited salaries to attract top players to the Middle East, providing a significant financial incentive. Sports play a crucial role in Saudi Arabia's Vision 2030 economic diversification plan, which aims to develop new industries and generate employment opportunities. The PIF is a central entity in this scheme and is actively involved in driving its success. According to the plan reported by the Saudi Press Agency (SPA), the privatization initiative primarily focuses on football clubs and is spearheaded by Crown Prince Mohammed bin Salman. The plan allows companies and development agencies to invest in and take over clubs, aligning with the government's efforts to encourage private sector involvement and investment in the sports sector. The Saudi Arabian government has set ambitious targets for the revenue and market value of the Saudi Professional League as part of its long-term goals. By 2030, the kingdom aims to increase the league's annual revenue from 450 million riyals ($120 million) to 1.8 billion riyals ($480 million). Additionally, it expects the market value of the league to surpass 8 billion riyals ($2.1 billion) over the same period. These targets reflect the government's commitment to developing and expanding the league as a key component of its sports industry and economic diversification strategy outlined in Vision 2030. The plan seeks to boost revenue generation, attract investments, and enhance the overall competitiveness and market appeal of the Saudi Professional League. As part of the privatization plan for sports clubs in Saudi Arabia, several clubs will undergo ownership changes. Al-Suqoor, a Second Division football club, will be transformed into a company owned by NEOM, the organization responsible for the development of a futuristic city in the desert. Saudi Arabian oil giant Aramco will assume ownership of Al-Qadsiah, a club in the Saudi First Division. Alula FC, a team in the Third Division, will be owned by the Royal Commission for Al-Ula, while Al-Diraiyah FC, also in the First Division, will be under the control of the Diriyah Gate Development Authority. In recent years, Saudi Arabia has made significant investments in its football infrastructure and aimed to enhance its standing in the sport. The Public Investment Fund (PIF) led a consortium that acquired the Premier League club Newcastle United in October 2021. The Saudi Professional League has also managed to attract renowned players, including Cristiano Ronaldo, who joined Al Nassr at the end of the previous year. The influx of talent and financial backing demonstrates the kingdom's commitment to elevating its football landscape and bolstering its presence in the global football arena. It is also worth mentioning that Karim Benzema officially joined his former longtime Real Madrid teammate Ronaldo in the Saudi league. Follow us on: Instagram Facebook YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

  • Zii Is Back With "Like Before" a Tune That Will Evoke Bitter Sweet Emotions

    Read More: Meet Zii, the region's up and coming R&B star . After taking a short hiatus, Riyadh-based R&B singer Zii is back to smash the scene with the release of "Like Before." The single is a nostalgic and introspective song that captures the essence of longing for a past love or a simpler time. The song evokes bittersweet emotions, reminiscing about cherished moments and yearning for the familiarity and comfort of a previous relationship or period in one's life. It encapsulates the desire to recapture lost connections and revive the enchantment of a love that once was. Check out Like Before at: https://music.empi.re/likebefore Follow us on: Instagram Facebook YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

  • 14 Influential Arab Artists to Watch in 2023

    The Arab world is a treasure trove of artistic brilliance, with a rich cultural heritage and a vibrant contemporary art scene. In 2023, a wave of talented Arab artists are emerging, captivating audiences with their unique perspectives, innovative techniques, and thought-provoking creations. From painters and digital artists to photographers, these 14 artists are reshaping the Arab artistic landscape and deserve recognition for their extraordinary talents. In this article, we present a diverse selection of Arab artists whom everyone should follow to stay connected with the pulsating heartbeat of the region's art scene. eL Seed eL Seed is an artist who goes beyond conventional boundaries, merging the realms of painting and sculpture, but his true recognition lies in the field of public art. He employs the wisdom of writers, poets, and philosophers from diverse cultures to create captivating art installations that convey messages of peace and emphasize the shared humanity of all people. To eL Seed, his art serves as a reflection of the stories he encounters within communities across the globe. Whether working in the DMZ between South and North Korea, the favelas of Rio de Janeiro, or the neighborhood of garbage collectors in Cairo, eL Seed's artistic endeavors are deeply rooted in the communities they inhabit. Prior to commencing a project, he invests ample time with local community members, collaborating to find the most effective way to represent their voices. In recent years, eL Seed has introduced an innovative dimension to his work by incorporating Arabic calligraphy. This artistic approach adds volume and a fresh structural composition to his pieces. His sculptures have been exhibited internationally, including at the inaugural edition of Desert X Al Ula in 2019. eL Seed has received significant recognition for its impactful projects. In 2021, he was chosen as one of the Young Global Leaders by the World Economic Forum for his visionary leadership and influence in driving positive change. In 2017, he was awarded the UNESCO-Sharjah Prize for Arab Culture, a biennial honor. Foreign Policy named him a Global Thinker in 2016 for his monumental Cairo project, Perception, which spanned 50 buildings in the Egyptian capital. Furthermore, in 2015, eL Seed was recognized as a TED Fellow for his advocacy of peaceful expression and social progress through his artistic endeavors. Ikram Kabbaj Ikram Kabbaj, born in 1960, began her artistic training at the Casablanca School of Fine Arts before continuing her studies at the prestigious Paris Ecole Nationale Supérieure des Beaux-Arts. Since 1989, she has dedicated herself to the exploration of various materials and forms, showcasing her works both in Morocco and abroad. She has actively participated in numerous sculpture symposiums and biennales, contributing to the international art scene. Ikram is a passionate advocate for integrating sculpture into public spaces. Her involvement in discussions concerning art, urban planning, environment, and city development has had a significant impact on the artistic landscape of Morocco. Notably, she played a crucial role in organizing the first to seventh International Sculpture Symposium in Morocco. This initiative led to the establishment of seven outdoor sculpture parks, featuring a remarkable collection of 62 sculptures. Through her artistic endeavors and advocacy, Ikram Kabbaj has left a lasting imprint on the cultural and artistic development of Morocco, promoting the integration of sculpture into public spaces and enriching the visual landscape of the country. Lara Baladi Lara Baladi, born in 1969, is a renowned Egyptian-Lebanese artist, archivist, and educator with a global reputation. Her artistic practice encompasses a wide range of mediums, including photography, video, sculpture, architecture, and multimedia installations. By delving into archives and exploring popular culture iconography, she examines memory, mythological narratives, socio-political dynamics, and personal histories. Baladi's work probes the boundaries between fiction and reality, as well as the cyclical nature of history. In 2008-09, Baladi received the prestigious Grand Nile Award, the first prize at the Cairo Biennale, for her ephemeral construction and sound installation called "Borg El Amal" (Arabic for "The Tower of Hope"). For over two decades, Baladi has served on the board of two influential institutions in the Middle East: the Arab Image Foundation in Lebanon and the Townhouse Gallery of Contemporary Art in Egypt. In 2020, she joined the board of directors of The Artists Sanctum, a cultural initiative that supports artists whose work contributes to social change. In 2015, she held the position of Ida Ely Artist in Residence at MIT/CAST (Massachusetts Institute of Technology). Since 2015, she has been a lecturer in MIT's Program in Art, Culture, and Technology. In 2006, Baladi founded the artist residency program "Fenenin el Rehal" (Arabic for "Nomadic Artists") in Egypt's White Desert, providing a platform for artists to explore their creativity in a unique setting. Lara Baladi's diverse body of work, her involvement in important cultural institutions, and her commitment to nurturing artistic talent have made her a significant figure in the art world, both regionally and internationally. Zineb Sedira ZINEB SEDIRA, born in 1963 in Paris, France, currently resides in London, United Kingdom, and divides her work between Algiers, Paris, and London. Over the past fifteen years, Sedira has contributed to the discourse on modernism, modernity, and their various forms in a comprehensive manner. She has also brought attention to artistic expression and the contemporary experience in North Africa. Initially inspired by her personal geography and identity as a woman, Sedira gradually expanded her focus to encompass broader themes of mobility, memory, and transmission. Sedira's artwork has been featured in individual exhibitions at notable venues such as the De La Warr Pavilion (Bexhill on Sea, UK, 2022-2023), the Bildmuseet (Umeå, Sweden, 2021), the Jeu de Paume (Paris, 2019), and the Sharjah Art Foundation Art Spaces (UAE, 2018), among others. She has also participated in group shows at renowned institutions worldwide, including Tate Britain (London, 2002, 2012, 2013), Centre Pompidou (Paris, 2004, 2009), Brooklyn Museum (New York, 2007), and Tate Modern (London, 2017). In the near future, Sedira's work will be exhibited at the Calouste Gulbenkian Museum (Lisbon, 2023) and Dallas Contemporary (US, 2022). Zineb Sedira had the honor of representing France at the 59th Venice Biennale in 2022. Her exhibition in the French Pavilion, titled "Dreams Have No Titles," received a special mention from the jury. She holds the distinction of being the first artist of Algerian descent to represent France at the Venice Biennale. Hassan Hajjaj Hassan Hajjaj is a contemporary artist from Morocco renowned for his diverse artistic practices, including photography, printed fabrics, and films. One of his most notable series is called 'Kesh Angels,' where he captures the vibrant street culture of young female bikers in Marrakesh. Through this series, Hajjaj aims to challenge Western perceptions of Arabic society by using the language of fashion photography to portray figures dressed in colorful North African attire. His photographs are often framed with consumer products such as Coca-Cola and Louis Vuitton, creating a juxtaposition that recontextualizes fine art photography and popular culture. Born in Larache, Morocco in 1961, Hajjaj relocated to London at the age of 13 to live with his father. As a young adult, he worked as a music promoter, responsible for the visual decoration of club venues, including designs, furniture, and floral arrangements. While working as a designer, Hajjaj began creating photographs and films that explored the complexities of his cultural identity. He currently divides his time between Marrakesh, Morocco, and London, United Kingdom. Hajjaj's works have been acquired by prestigious institutions such as the Brooklyn Museum, the Los Angeles County Museum of Art, the Victoria and Albert Museum in London, and the Lazaar Foundation in Tunisia, among others. His artistic contributions have garnered international recognition and continue to captivate audiences with their unique blend of cultural commentary and visual allure. Lina Gazzaz Lina Gazzaz, born in 1979, is an artist from Saudi Arabia who skillfully combines figurative, experimental, and Islamic elements in her work. She primarily employs ink, pastel, and oil as her mediums, but also explores collage, urban sculpture, and moving images. Gazzaz has showcased her artwork in exhibitions spanning Europe, North America, and the MENASA region (Middle East, North Africa, and South Asia). She received the prestigious Painting Award at Dubai's Prophet Mohammed Festival, acknowledging her talent and contribution to the field. Gazzaz earned a Bachelor of Studio Arts degree from Meredith College in Raleigh, North Carolina. Currently, she resides and works in Jeddah. Sara Abdu Abdu, through her illustrative practice, depicts melancholic figures that are anthropomorphized, reflecting her fascination with the inner realms of human existence. Her exploration delves into themes such as the self, memory, home, mortality, immortality, and the interplay between conscious and unconscious thoughts. Since 2017, her artistic journey has involved strategies of embodiment, integrating temporal, spatial, emotional, and personal traces onto the canvas. This is achieved through meticulous, labor-intensive processes and a selection of materials that imbue meaning. In her recent works, Abdu extends her artistic practice to encompass sensorial mnemonic installations, inviting viewers to engage in meditative and poetic experiences of reconciliation and remembrance. In "Now That I've Lost You in My Dreams Where Do We Meet?" created in 2021, Abdu uses solid soap structures to memorialize dreamscapes. Inspired by the Islamic funeral tradition of perfuming the body, she constructs a curved, latticework wall using a mixture of sidr and camphor. This piece serves as an attempt to negotiate with death, acknowledging its role in erasing memories. "The Infinite Now," produced in 2022, consists of 15 hanging pieces of paper. In this artwork, Abdu employs henna as her ink, symbolizing time due to its transformative nature over time. Through repetitive and surrendering acts of drawing straight lines, the entire collection becomes a documentation of the boundless present moment. Zeinab Al-Hashemi Zeinab Alhashemi, born in 1986, is a conceptual artist from the United Arab Emirates known for her large-scale, site-specific installations. Her artistic practice revolves around exploring the boundary between the natural and the constructed, taking inspiration from the region's natural geography. Alhashemi's work reflects a traditional landscape through its colors and textures, but she disrupts this resemblance by incorporating industrial materials like mesh metal, symbolizing human intervention in the natural world. Her artworks serve as portrayals of her birthplace, striking a balance between modernity and tradition. Alhashemi's artistic achievements include participation in the Sharjah Biennial and showcasing her work in the Sustainability Pavilion at EXPO 2021 in Dubai. She was also commissioned by the Institut de France and the Department of Culture and Tourism Abu Dhabi to exhibit her artwork during the inauguration of the Louvre Abu Dhabi. Additionally, she was part of the Co-Lab Show in 2018 and served as an Artist in Residence at the SETI Institute in San Francisco. Al-Hashemi holds a BA in Arts and Science from Zayed University and is represented by the Leila Heller Gallery. She currently resides and works in Dubai. Amna El-Hassan Sudanese artist Amna Elhassan draws her inspiration from the transformative processes, both physical and spiritual, as well as the spatial experiences that women in her community undergo. Her artwork, spanning various mediums such as printmaking and oil painting, revolves around the challenges faced by women and their struggle for emancipation. Elhassan's work delves into issues like the perception of women's bodies in both public and private domains, contributing to the ongoing dialogue on women's status in contemporary society. Her educational background includes a Bachelor of Science in Architecture from Khartoum University in 2010, a master's degree in architecture from Sapienza University of Rome in 2013, and participation in a studio program at the Khartoum Arts Training Center from 2017 to 2019. These educational experiences ultimately led her to pursue a career as a full-time visual artist. Dahlia Abdelilah Dahlia, a talented Sudanese artist based in Khartoum, possesses a captivating collection of paintings that are truly captivating. As a self-taught artist, she employs a variety of styles to craft artworks that are guaranteed to leave you in awe. Her repertoire includes mesmerizing black and white illustrations as well as oil paintings that possess a distinctive quality, evoking femininity and fantasy. Dahlia's artwork is a testament to originality, consistently conveying the beauty of Sudanese tradition in a multitude of ways. When you encounter her paintings, prepare to be mesmerized by their unique charm and their ability to express the essence of Sudanese culture. Reem Al-Jeally Sudanese artist Reem Al Jeally is renowned for her vibrant and distinct artwork that has the power to resonate with the viewer on a deep level. With her unique artistic style and indescribable allure, she has established herself as a prominent figure in the realm of contemporary art. Her exceptional talent has not only led to numerous exhibitions in galleries across Sudan but has also gained international recognition, with her works being collected and showcased in countries such as the United States, Kenya, South Africa, Qatar, and France. In addition to her artistic pursuits, Reem actively supports and contributes to the local art scene. She has ventured into the world of curation, curating various exhibitions and programs through Muse Multi Studios and Bait Al Nisa, showcasing her commitment to fostering the creative community around her. Marwan Shahin Read More: Mawan Shahin: The Artist Who Helped Inspire The Egyptian Revolution. Shahin's artistic practice serves as a tribute to the rich creative heritage of his ancestors, which spans over 5000 years. Through his work, he skillfully captures and documents the ongoing evolution of history by creating beautiful and thought-provoking art. His exploration of disruptive concepts enables him to bridge the gap between the past, present, and future. By seamlessly merging the digital and physical realms, Shahin establishes a platform for absolute freedom of expression, shedding light on global issues such as environmental concerns, prejudice, and social commentary. His artwork reflects the contemporary culture we live in, incorporating elements like social media and cryptocurrency, thereby offering a unique perspective on the modern world we inhabit. Nawar Haidar Nawar Haidar, a Syrian artist born in 1979 and currently based in Spain, has made significant contributions to the art world. He earned his Bachelor of Fine Arts degree from the University of Damascus in 2006 and went on to pursue a Master's degree in 2012. Haidar has showcased his artwork in both solo and group exhibitions across various regions, including the Middle East, Far East, and Europe. His exhibitions have taken place in countries such as Syria, Lebanon, Turkey, Thailand, Georgia, London, Amsterdam, Vienna, Colombia, Barcelona, and Madrid. Haidar's artwork is celebrated for its originality and the spontaneous nature of his brushstrokes and color treatments. His creations serve as a reflection of his memories, particularly those associated with his childhood and the individuals connected to his life. His paintings meticulously capture details of faces, colors, and actions. Through his artistic process, Haidar explores his subconscious mind, delving into conflicting emotions of recognition and shock, blending love and hatred, rejection and revenge, good and evil. His work embodies the juxtapositions that define his existence, striving to portray them with the purity and innocence reminiscent of childhood. AbdulAziz Al-Abdulaziz Abdul Aziz Al Abdul Aziz, a Saudi plastic artist, discovered his passion for art at a young age. His artistic journey initially revolved around photography and graphic design. However, through a series of explorations and experiments, he eventually found his calling in the realm of art. Al Abdul Aziz has actively participated in numerous specialized exhibitions, showcasing his distinctive style characterized by drawing faces and figures. His artistic expression revolves around capturing the intricacies and nuances of human forms, displaying his expertise and creativity in portraying the human face and body. Follow us on: Instagram Facebook YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

  • Why Messi Refused The Saudi Offer

    Saudi Arabia's Al-Hilal offered Messi a mind-boggling $1 Billion offer for a two-year contract (4x Ronaldo's payday.) Surprisingly, Messi turned down this offer to join American football club Inter Miami. Why did Messi turn down a billion dollars? What role did Apple and Adidas play in his transfer? And how will it benefit him long term? We will answer all your questions in this article "Messi's wife refuses to live in Saudi Arabia," "Messi is scared of facing Ronaldo and Benzema." All these rumors are rubbish. The truth is, Messi accepted the American offer because it provides him with more money, but in a different way. Al-Hilal did make a cash offer of a billion dollars, however, the American offer is more lucrative long term. Apple One thing you should know is that Apple is planning to make big acquisitions in the world of sports. They already signed a 10-year deal with the MLS league worth 2.5 Billion dollars. The best part about this is, Messi will get a percentage off every new Apple TV+ subscriber post his joining the American League. Adidas As you probably already know, Adidas has been sponsoring Messi for a very long time. In fact, they have a lifetime deal that pays the Argentinian legend $25 million per year. Thanks to the new transfer to Miami, Messi's deal with Adidas just got a whole lot sweeter. Messi will receive a percentage of the profits made from any increase in sales of Adidas products post his transfer to Miami. MLS Ownership To top it all off, according to The Athletic, Messi will receive a special offer to buy an American football club (possibly the Las Vegas Lights FC.) This is a similar deal to the one David Beckham received when he moved to the US in 2008, where he was offered to buy InterMiami for the low price of $25 million, a deal that made Bekham extremely wealthy. Today, InterMiami is worth $800 million, which means he x32 his initial investment. And with the arrival of Messi, it is estimated that the club will be worth around $1.5 billion. Basically, Beckham hit the jackpot and Messi is looking to do the same. Add that to the fact that Messi's salary is $130-$150 million annually (20% higher than Benzima's and only 30% lower than Ronaldo's) and you can see why Messi accepted InterMiami's offer. Follow us on: Instagram Facebook YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

  • 10 Omani Creatives Making Waves in 2023

    Oman's creative landscape has been blossoming in recent years, with a surge of talented individuals pushing boundaries and captivating audiences with their unique perspectives. As we step into 2023, it's an opportune time to shine a spotlight on ten Omani creatives who are making waves across various artistic disciplines. From visual artists to musicians, photographers , and more, these individuals are injecting fresh energy into the cultural fabric of Oman and deserve recognition for their exceptional talents and contributions. Get ready to explore the dynamic and diverse world of Omani creativity. Tumi AKA DJ Don't Touch My Hair Novemburus, an Omani fashion photographer who transitioned into a model, has adopted the stage name DJ Don't Touch My Hair. Recognized as a prominent figure in the fashion and music scenes of the Middle East region, she has established her reputation through unforgettable parties and events. Beyond her influence as a style icon, Novemburus is particularly celebrated for her ability to captivate and energize audiences with music that rekindles their forgotten love for certain genres. Her carefully curated mixes encompass a blend of contemporary hits, skillfully intertwined with R&B, Hip Hop, Afro Beats, and a hint of nostalgia through throwbacks to popular songs from the 80s to the 2000s. Ali Al-Jabri Ali AlJabri, born in 1980, spent his formative years in Sohar, surrounded by a milieu steeped in science and literature. At a young age, he discovered his inclination towards sculpture through playful interactions with clay, an early experience that profoundly shaped his artistic journey. Following his formal education in art, AlJabri embarked on a period of exploration, experimenting with various mediums and techniques. However, it was his encounter with marble that ignited his passion, leading him to exclusively focus on this medium since 2012. AlJabri's talent and dedication have garnered recognition in the art world. He received the prestigious Iktissaa prize at the First Gulf Festival for Visual Arts in Riyadh in 2013, as well as the grand prize in the Annual Exhibition of Plastic Arts, organized by The Omani Society for Fine Arts in 2012. His works have been showcased in both solo and group exhibitions across multiple countries, including Bahrain, France, Jordan, Monaco, Morocco, Qatar, Saudi Arabia, Spain, Tunisia, the UAE, and others. Beyond his artistic practice, AlJabri actively contributes to research studies in the field of plastic arts and takes initiatives to establish programs and events aimed at enriching this domain of research and practice. Mays Al-Moosawi Mays Al Moosawi, a visual artist hailing from Muscat, Oman, pursued her artistic aspirations and defied the predetermined expectations placed upon her. After Graduating with a BA in Illustration from Coventry, UK, May's transformed her passion into a full-time profession as an artist. Her distinctive artistic style revolves around portraying the female figure, inspired by her personal observations of women in her society and beyond. Mays' identity was shaped by the narratives, vulnerabilities, and obstacles faced by women within her community. Adam Nabeel Adam Nabeel, an Omani artist, and producer, emerged onto the music scene in 2018 with his inaugural EP titled "Downtime." His distinct musical style traverses Afrofusion, Arabic sounds, and R&B, leaving a lasting impact on listeners. Having resided in the UK, LA, and Dubai, Adam strives to showcase and illuminate the talents of Omani creatives. Through dedicated practice and honing his skills in singing, songwriting, and production, Adam Nabeel collaborated with Dubai-based producer "AY The Producer" to elevate his music to new heights. This collaboration resulted in the release of his debut project, "Downtime." Over the years, Adam has continued to evolve as an artist, consistently representing the region and delivering remarkable music through various projects. Mohammed Al-Attar Every now and then, the universe aligns to bring forth an imaginative dreamer, and we take great pride in introducing this Omani illustrator, renowned for his extraordinary interpretation of whimsical and fantastical characters reminiscent of those found in Disney films. Mimoon, with his seamless artistry, crafts original characters that exude a sense of playfulness and otherworldliness. Born in Oman and working as a lawyer by day, Mimoon's focus on creating concepts brimming with depth and dimension is executed flawlessly through his distinctive strokes and captivating color palettes. His quick-witted and spontaneous personality adds to his mastery of storytelling. Throughout his upbringing, Mimoon always felt like an outsider, a rare being descended from distant galaxies, and his imagination knew no bounds. He found joy in watching cartoons and sketching his own renditions of the characters. As time went on, he continued to refine his skills and brought his animated creatures to life using watercolors and digital mediums. His artwork reflects his personal struggles and touches upon relatable themes such as self-care and self-reflection. Today, Mimoon has become an influential figure in the local art community. He has been featured in various publications and even appeared on Oman TV. In addition, he runs a weekly art club for enthusiasts and is currently working on publishing his own art book. In his free time, you might find him engrossed in one of his twelve sketchbooks (and counting), filled with awe-inspiring pencil illustrations. They serve as a testament to his unparalleled talent, and I hope that one day you'll have the opportunity to witness them firsthand. Muayad Al-Fanna Muayad, the exceptional digital artist, continues to astound the masses with his awe-inspiring creations. As a master of photo manipulation, he effortlessly claims the top spot among the best digital artists in town. His vivid and surreal concepts, born from a vibrant imagination, have garnered widespread acclaim, including recognition from the Ministry of Tourism. Having graduated from the Higher College of Technology with a degree in Photography, Muayad embarked on a relentless artistic journey, dedicating himself to perfecting his skills using Photoshop. His progress knew no bounds. What sets his work apart is the seamless fusion of genres in both his photography and digital art, a fact vividly evident in recent billboard campaigns featuring his captivating pieces. Much of Muayad's art revolves around dreamlike aesthetics and high-concept depictions that beautifully capture the essence of the culture. One of his standout creations, an artwork paying tribute to the late Sultan Qaboos bin Said, gained viral recognition for its impeccable artistry and captivating color palette. Additionally, his work for the esteemed telecom giant, Omantel, received critical acclaim. Furthermore, his powerful expression of love for his hometown of Sur, titled "Safinat Fath Al Kheir," left a lasting impact. Most recently, Muayad's latest project, "Sahwa," inspired by an iconic landmark, showcases his remarkable talent and ability to create visually stunning compositions. Each of Muayad's creations is a testament to his artistic prowess and his ability to capture the imagination of viewers with his distinctive style. Alia Al-Farsi Placing her native country at the core of her artistic endeavors, the artist seamlessly weaves elements of Omani heritage, such as artifacts and coins, into her captivating work. Her artistic journey has taken her across the globe, exhibiting her pieces in prestigious locations ranging from Paris to Seoul. Furthermore, she has established her own gallery, bearing her name, which serves as a platform to promote and showcase the talent of emerging local artists. Through her gallery, she actively contributes to the growth and recognition of the local art scene, nurturing the artistic aspirations of fellow creatives. Susan Al-Said Susan Al Said, a visionary in the art world, is the driving force behind Oman's inaugural art gallery, Bait Muzna. This groundbreaking establishment has served as a launching pad for numerous Omani artists, providing them with a platform to showcase their creations through in-house exhibitions as well as participation in international art fairs. Bait Muzna has played a pivotal role in fostering the growth and recognition of Omani art and artists. In addition to the art gallery, Susan Al Said's dedication to the arts extends to the Bait Muzna for Art Film institution. This institution is committed to nurturing local and regional filmmakers, as well as exploring innovative developments in media, photography, and art film. By supporting and showcasing the works of filmmakers and artists, Bait Muzna for Art Film contributes to the flourishing creative landscape in Oman and beyond, enriching the cultural scene and encouraging the exploration of new artistic frontiers. Eman Ali Eman Ali, a photographer, and visual artist, delves into profound explorations of religious, socio-political, and consumerist ideologies within the realm of desire and the dynamics of gender performance in the Gulf region. With a base between London and Oman, Ali's artistic endeavors provide insightful perspectives on the lived experiences of women in contemporary Arab society. Through her work, she sheds light on the intricate facets of womanhood, examining the multifaceted roles, challenges, and aspirations of women in the Arab world today. Ali's exploration serves as a powerful commentary on the complex intersection of gender, culture, and societal expectations, offering a platform for dialogue and reflection on these important issues. Tariq Al-Hajri Drawing inspiration from his cultural and societal roots, the photographer skillfully captures personal and intimate moments, placing his subjects at the forefront of his compositions. Through his work, he delves into the essence of the past, creating a nostalgic atmosphere that resonates with viewers. Employing a film photography approach, often utilizing 35mm cameras, he adds an additional layer of nostalgia to his images. This deliberate choice of medium imbues his photographs with a timeless quality, evoking a sense of nostalgia and connecting the present with the rich tapestry of history. By combining his cultural heritage, societal context, and a keen eye for capturing intimate moments, the photographer creates a visual narrative that invites viewers to reflect upon their own experiences and appreciates the beauty of the past. Follow us on: Instagram Facebook YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

  • Adam Nabeel-The Omani Artist Creating a Lane For Himself With His Signature Melodies and Vocals

    Adam Nabeel is an Omani artist & producer who first appeared on the scene in 2018 with his debut EP "Downtime." Floating between Afro-fusion, Arabic sounds & R&B, his unique sound stands out and encapsulates the listener. Having lived in the UK , LA , and Dubai, Adam works to represent and shed light on Omani creatives. Many years and several projects later, Adam continues to be an artist that represents the region and creates amazing music. What was your first interaction with music?  I was always surrounded by music, but my first interaction with it was when I picked up the guitar at around 7 years old. I was blessed with a mentor that taught and inspired me to find my own voice through my guitar. I still carry those lessons with me today. Who were your inspirations growing up? It's hard to put them all down but my top three were Carlos Santana, Sean Paul and Timbaland. I'm manifesting to work with all of them one day. What made you want to put out your first song? To be honest, it was a very impulsive decision with not much thought put behind it. Recently I've been working on getting back to that place, mentally. How do people outside the MENA region react when they find out you're an artist from Oman? Most of the time they've never heard of Oman, so I feel blessed to be able to shine some light on my country through my music. What is your songwriting process like? Do you come up with concepts for songs or do you just go in the booth and freestyle?  My process depends on the mood and state that I'm in. A lot of the time, I'll just freestyle with melodies + lyrics and the concept will reveal itself when I'm done. Sometimes, I'll just go through life and hear a word or phrase that piques my interest and start writing based on that. I always try to pay attention to how the beat makes me feel and go from there. What do you think about the music scene in the Middle-East and Oman specifically, where do you see it going in the near future? The scene in the Middle-East is booming right now. My bro Danny Hajjar said it best, "Arabic music is on the brink of a global breakthrough", and I couldn't agree more. I think there's a lot of talent and untapped potential in Oman specifically, but with everything happening around us, I'm confident that we'll take up our own space really soon. Where do you see yourself in 10 years?  Everywhere haha. What is the inspiration behind your latest single “AISHA”? Aisha is about a tantalizing and captivating woman; the kind that you don't come by often. If you are one or know one, this is for you. The song features a fusion of Arabic and African instrumentation, how did you come to develop this sound and do you see it becoming its own genre in the future? The plan is to create a sound that reflects who I am as an artist. Being an Omani with East-African roots, I'm always pushing for new ways to combine the best of both worlds. AISHA is a manifestation of that, and I can definitely see this sound becoming its own thing in the future “AISHA” features you singing in Arabic for the first time, what made you want to sing in your native tongue? Arabic is one of the most beautiful and poetic languages. Over the last 2 years, I've been immersing myself into Arabic music for the first time and it's really opened my eyes to its charm. It's important to me that I represent and lean into my Arab culture, so this song marks the beginning of that journey. What's Next For You? I've got more Arabic-focused records lined up and I'm excited to share them soon. Especially the one that's dropping next - it's a personal favorite. From the beginning of your journey until now, what are the 3 most important things you’ve learned? 1) Stay true to who you are 2) Live, love, laugh and then talk about it in your music. 2) Don't compare your growth to someone else's. Check Out Adam Nabeel' Music at: https://www.instagram.com/monsieurnabeel/ ffm.to/an-aisha Follow us on: Instagram Facebook YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

  • Emirati Rapper EZOW To Perform Live in Dubai on September 1st

    Photo credit: Armaan Mir Get ready to be blown away as the renowned Dubai Rapper,  EZOW , graces the stage at VII Dubai on Friday, 1st September. Prepare for a night of electrifying performances and unforgettable hits as EZOW delivers an epic live show. Known for his captivating stage presence and chart-topping tracks, this artist night promises to be a sensational experience for music enthusiasts in Dubai. Whether you're a die-hard fan or simply looking to groove to some incredible tunes, EZOW' live performance at VII Dubai is an event you won't want to miss.  EZOW  is an Emirati Rapper In Dubai. He grew up in Dubai when the music and entertainment industry has been booming ever since, and now EZOW is ready to show the world what he’s capable of by having various versatile sounds in his music. The artist is well-known for exploring genres from hip-hop to trap and has released his debut EP   "CONCRETE JUNGLE,"  which consists of 6 full-length tracks, including solo hits like 'Hold Me Down', and ‘Bandz that have taken TikTok by storm'. Photo credit: Armaan Mir Check out Ezow's music at: https://linktr.ee/ezow Follow us on: Instagram Facebook YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

  • 10 Inspiring UAE Entrepreneurs You Should Follow in 2023

    The UAE has emerged as a hotbed of entrepreneurial spirit and innovation, with a thriving business ecosystem that encourages creativity and growth. In 2023, a new wave of Emirati and Arab entrepreneurs has taken the country by storm, reshaping industries and inspiring others with their innovative ideas, perseverance, and success. In this article, we will introduce you to the top 10 Emirati entrepreneurs who are making a significant impact and serving as beacons of inspiration for the UAE. Ahmed Ben Chaibah Ahmed Ben Chaibah, an Emirati entrepreneur and holder of a Guinness World Record, is widely recognized as Aquaman, the proprietor of AquaFun, the largest inflatable aqua park globally. Ahmed stands out as one of the most inspirational and accomplished entrepreneurs in the Middle East. Due to his relentless efforts, Ahmed has been bestowed with numerous accolades and designations, including Entrepreneur of the Year 21, Emirati Business of the Year 21, and CEO of the Year Business Arabia 17. He serves as a living testament to the power of hard work and perseverance, having faced more than 600 rejections in the early stages of his career. Despite these challenges, he remained determined to push boundaries and create a highly successful business that has gained international renown. Asim Al Qassim Asim Al Qassim, the first certified Emirati perfumer, is a passionate advocate for representing his country and culture through various art forms, with perfumery being his particular passion. In 2014, at the age of 34, he founded Anfas by Asim Al Qassim, his private label as a perfumer, aiming to reflect the rich heritage of Emirati culture, particularly its deep-rooted hospitality. Arabian culture, renowned for its warm and welcoming nature, inspired Al Qassim to create perfume blends that celebrate cherished regional notes like oud, cardamom, and more, showcased in statuesque flacons. Beyond perfumery, Al Qassim is an architect with a deep appreciation for the arts, which is evident in his exquisite creations. As an entrepreneur, he emphasizes the importance of staying well-informed about the requirements, regulations, and intricacies of each country where products are sold, highlighting the value of finding reliable partners to navigate diverse business landscapes. One of Al Qassim's notable accomplishments is being selected as the main perfume amenity brand by the luxurious Four Seasons hotel in the UK. Despite the challenges posed by the pandemic, Anfas by Asim Al Qassim was minimally affected. Al Qassim advises having a crisis recovery plan in place to ensure business continuity during such situations. Najila Al Midfa Najila Al Midfa is a multi-talented individual who holds various prominent roles. As the CEO of Sharjah Entrepreneurship Center (Sheraa) and Vice Chairman of Young Arab Leaders, she plays a pivotal role in fostering entrepreneurship and empowering young leaders. In addition to these responsibilities, she is the founder of Khayarat, a platform aimed at connecting companies with Emirati talent, bridging the divide between them. Najila Al Midfa brings a wealth of experience to her endeavors. She has worked with renowned organizations such as Google, Khalifa Fund for Enterprise Development, McKinsey and Company, PricewaterhouseCoopers, and Shell, among others. Her diverse professional background has equipped her with a broad perspective and a deep understanding of business and entrepreneurship. Through her leadership roles and entrepreneurial initiatives, Najila Al Midfa continues to make significant contributions to the growth and development of the entrepreneurial ecosystem and talent pool in the UAE. Khalifa A. AlJaziri Khalifa Al-Jaziri, an Emirati entrepreneur, is recognized as a notable young business leader in the UAE. Forbes has ranked him as the number one inspiring business leader in the country. With a Master's Degree in Urban Planning from the American University of Sharjah, his background as an architect adds to his expertise. In 2003, he co-founded E-Home AUTOMATION alongside his brother, establishing one of the GCC region's pioneering home automation and networking companies. His company, renowned for its technical advancements, has received significant recognition. Rasha Al Danhani Rasha Al Danhani, the owner of the PappaRoti coffeehouse chain, acquired the Malaysian brand in 2009. Originally focused on bun and beverage production since its inception in 2003, Al Danhani transformed it into a thriving coffee shop chain centered around the coffee-coated bun as its distinctive offering. The first PappaRoti store opened in 2009 as a small kiosk in Dubai Mall, with a modest staff of only five people. Within five years, the number of PappaRoti locations surpassed 200. As of February 2020, PappaRoti boasts an extensive presence with over 400 stores and kiosks, predominantly situated across the Middle East and Eastern Asia. Furthermore, the brand has expanded its reach to encompass several countries, including the United States, United Kingdom, Canada, Australia, France, Brazil, and others. Nahla Al Fahad Nahla Al Fahad, a Director/Executive Producer from Dubai, United Arab Emirates, is widely recognized as one of the top talents in the fields of commercials, entertainment, documentaries, and music videos in both the UAE and the broader Middle East region. With a remarkable portfolio of commercially successful and critically acclaimed works, Nahla has established herself as an accomplished director, producer, and writer. Nahla's passion for the art industry was instilled at a young age, with her parents playing a pivotal role in laying the groundwork for her artistic career. As the founder and CEO of "Beyond Studios FZ-LLC," a production company based in Dubai, Nahla leads a team dedicated to idea development, technical production, set construction, and more. Beyond Studios serves as a dynamic platform to bring creative visions to life. Butheina Kazim Butheina Kazim, the creator of Cinema Akil, which is the inaugural art house cinema in Dubai, is known for her diverse achievements. Before her ventures in television and radio within the UAE, she pursued her studies in New York. Butheina has gained recognition for curating various cinema pop-ups on a global scale, participating as a jury member at prominent international film festivals, and producing the acclaimed short documentary "Letters to Palestine" in 2010. With a deep-seated passion for creativity in its myriad forms, she has received numerous awards acknowledging her remarkable contributions to the realms of arts and culture Salem Al-Qassimi Salem Al-Qassimi, a native of Sharjah, United Arab Emirates, is a graphic designer and an entrepreneur. Prior to establishing Fikra in 2006, a versatile design studio specializing in bilingual graphic design solutions in Arabic and English, Salem gained experience working for various companies in the UAE and abroad. Fikra engages in a wide range of design mediums, including print and new media. Their expertise encompasses identity creation, book design, environmental graphics, data visualizations, interaction design, web design, and motion graphics. The studio's approach is deeply influenced by the exploration of how cultural Arabic and Islamic traditions intersect with contemporary lifestyles, as reflected in their design philosophy. In addition to his professional work, Salem also shares his knowledge and expertise by teaching design studios at the College of Architecture, Art, and Design in the American University of Sharjah. Mohammed Al-Shamsi Mohammad Al Shamsi, a remarkable individual at the age of twenty-eight, is widely regarded as a pioneer of robotics in the UAE. Through his interactive workshops tailored for young enthusiasts of robotics, he offers aspiring Emirati inventors the invaluable opportunity to explore their creativity. As the visionary behind RoboHiTec, Mohammad continuously develops his own robotic designs, passionately engaging in projects aimed at benefiting people worldwide. He aspires to demonstrate to the government the potential of not only living but also creating exceptional innovations, striving to follow in the footsteps of the preceding generation and achieve excellence. Hamad Khoory Hamad Khoory, an Emirati entrepreneur, established LOCI in 2012. This Dubai-based practice specializes in contemporary architecture, urban planning, interior architecture, and product design. LOCI is a culturally oriented and design-focused studio that places great value on context and recognizes the influential role of the locus in shaping its design process and architectural creations. During his early years, Hamad Khoory cultivated a strong passion for art and sculpture. He successfully completed two visual arts programs and went on to earn his Bachelor's and Master's degrees in Architecture from the Wentworth Institute of Technology, spanning between Boston, USA, and Berlin, Germany. Throughout his career, he has gained valuable experience working with multinational companies such as W.S. Atkins, RMJM, and Ruy Ohtake Arquitetura e Urbanismo in Sao Paulo, Brazil. Follow us on: Instagram Facebook YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

  • Lina Malaika- An Unstoppable Force In Saudi Arabia's Creative Industry

    Lina Malaika, a trailblazer in the Saudi creative scene, has seamlessly blended over ten years of expertise in film, fashion, and design. Armed with degrees in Graphic Design, Fashion/Photography from Central Saint Martins, and Filmmaking from the New York Film Academy, she stands out as a visionary artist and filmmaker. Passionate about capturing authentic perspectives, Lina infuses her work with the richness of her cultural heritage. Additionally, she carries forward her grandfather's cinematic legacy by reviving Al-Nisr Al-Arabi Films, founded in the early '60s. Lina talks about her beginnings, being a Saudi filmmaker in the US, her new startup, and much more. What was your first job? I started my first business when I was 16, way before the social media era. Back in the early 2000’s, fashionable traditional clothing (Abayas & Theyabs) wasn’t very popular in Saudi, so I started designing colored Abayas, and also invented the مشلح abaya. It was a very successful business that I ran for 10 years. In parallel I worked at a local magazine as a photographer; researcher and graphic designer. Learned so much from that job! -What was your first interaction with films and design? Creativity has been my way of expressing myself from a really young age. I started to oil paint from the age of 7 for years to follow, I had my first art exhibition at 9 years old. As for the film, looking back, it reminds me of family time mainly. My father was really hard working and always traveled while growing up, watching movies was one of the main entertainment sources for family bonding time. And my love for cinema only grew from there, I remember watching The Sound of Music at least 100 times on VHS, that was one of my main inspirations. -How was it, growing up as a creative in Saudi? Was the environment supportive?  It was relatively. We were in a different era, I guess people didn’t appreciate arts at the time. Art was a niche interest, but my family was extremely supportive, and I still pursued it regardless of any setbacks. How was your experience in the Saudi film/creative scene and how has it changed for you in the past years? So far it’s been amazing! It is growing by the day and as we speak, going at full speed! So many initiatives and support from Saudi, it’s overwhelming in the best of ways! -Being that you’ve worked in the film industry in the US and played a part in the production of movies such as “A Family Man” and “Escondete,” what was your experience like in the US and how did people react to you being a Saudi movie writer/director? Back in 2013 NYFA, I believed I was the only Saudi on campus. But it was a very multinational school, people were always fascinated by my background, and the works that I produced always had elements of home. I love to create thought-provoking ideas, I always had a long Q & A session after my screenings.  Also, those two films mentioned were my very first experiences in film back when I was at New York Film Academy. Both projects were my colleague's projects in which each student had to take a different role each time in order to learn the dynamics and functionality of each title.  -What is your favorite film of yours that you’ve worked on so far and why? My favorite film to date is an unreleased documentary. We are still in post-production, and hoping to have it released soon so I can talk about it openly. -Along with your partner Farah Hammad, you’ve founded Clay, a modeling agency startup based in Saudi Arabia. What made you want to establish Clay, and what your vision is for the new company? The idea came organically during COVID-19, I’ve had the idea for years, but I work best with collaborations by nature. I told Farah about the idea and she was on board the next day, if it wasn’t for her effort, Clay would have never come to life. I’m glad we’re able to fill in a market gap and help bridge between talent and local/ international brands! It's time for Saudi models to be showcased on the global map!  -You’ve been able to use your creative prowess and turn into successful careers in film, design, and entrepreneurship. What advice do you have for up-and-coming creatives who are looking to find their creative outlet and make a career out of it? The first step is always the hardest, but just take that first step, regardless of the fears and hesitations, everything will flow after! Where do you see yourself in the next 10 years? I can’t, and I’ve never been able to answer this question. But I do have endless intangible creative ideas that I hope to bring to this tangible world by then! I want to help make Saudi female creatives rise to the top of the world -From the beginning of your journey until now, what are the 3 most important things you’ve learned? To always remain true to myself, and to never stop evolving to reach the best version of myself on a personal level, because that will ultimately reflect in who I am and my work. Also, gratitude is my core value in life, I believe that by appreciating every small detail about you and around you, that by default will elevate the energy of everything that you are that you do. Lastly, balance is the key to life, it’s a constant conscious effort.  Check Out Lina's Work at: Instagram: https://www.instagram.com/linamalaika/?hl=en LinkedIn: https://sa.linkedin.com/in/lina-malaika Follow us on: Instagram Facebook YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

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