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Renowned as "The Future," DJ Fade is an internationally acclaimed DJ with the remarkable ability to keep any crowd grooving through his extensive music collection. As the resident DJ at NYC's upscale Pergola, he's become a premier entertainer, curating soundtracks for high-profile private and corporate events, earning favor with celebrity clients. Yet, DJ Fade's influence extends far beyond his residency and glamorous gigs. A trailblazer in NJ Club music, he's left an indelible mark on the genre's cultural landscape. Since the early 2000s, his productions have graced the airwaves, internationally featured alongside A-list artists like Rihanna, Swizz Beatz, and Future. DJ Fade's global impact is further solidified by historic performances, such as DJ'ing in The Al-Ula skate ring in Saudi Arabia. Now, he keenly observes and contributes to the evolving music scene in Saudi and the Middle East, aiming to forge connections between the US and the region through the universal language of music. -What was your first interaction with the turntable? Age 9. My mother took me to a place called “Empire Skating Rink” which was a legendary Rink in Brooklyn NY at the time. She knew the resident Dj (Dj Big Bob) and introduced me to him. He was the first to encourage me to scratch the vinyl records. I was scared. I was in front of a crowd, but I found the courage to take the tables. I saw the crowd’s reaction and knew instantly that’s what I wanted to do. Dj’ing at a skating rink in Saudi Arabia was definitely a full circle DejaVu moment for me. -Which of the events that you djed at is your favorite so far and why? The Caption Morgan and Vita Coco launch in New York. It was Caribbean-themed. As a proud Jamaican, dancehall, reggae and Soca has a special meaning to me. I went to dance with the crowd as I was Dj'n. One of my talents is being multifaceted and always being prepared to assimilate to the atmosphere and crowd. -When did you first come across NJ club music and what made you want to help push this genre forward? Club music has such a deep background. I encourage everyone to research the origins of its unique sound. “Brick City club music” is what it was called back in 8th grade at my school dance. Remixes done by DJ Tameil, DJ Tim Dolla (RIP) and other Brick Bandits from Baltimore/Philly Club were played that night. I’ll never forget it. Of all genres played, there was absolutely no comparison to the club music on the Dancefloor. With the genre growing fast in the tristate area, there was a huge demand of the “call to action” style of club music. These were club songs that actually told you what to do. The street team teen parties had everyone performing the dances. I produced a song called “Tip Toe/Sexy walk” which became one of the biggest club songs to date from that era. You can find some of the music videos and parties on YouTube under Wiztv channel. I currently own a company called “A Jersey Club Party”. It focuses primarily on global club music with an emphasis in dancing nonstop all night! What made me want to push this genre was simply out of pure love. I paid to get in all the parties. I spent endless hours alone producing in my room creating what I loved with no money. We were just teenagers tapping into what we loved to do. Unfortunately, many of our older peers didn’t encourage us because it wasn’t a mainstream sound. I always want to encourage people to create what sounds good to them and not worry about what other people say. -You reached the point where you were able to quit your job and do what you love full time, what advice do you have for other creatives looking to make a full time living off their passion? Being able to wake up and do what I love is a luxury. I feel truly blessed. I believe if you are consistent in perfecting your craft and studying your industry, you can achieve anything from your passion. I spend hours reading, watching interviews and having deep conversations with likeminded individuals in my field. -What were your thoughts about Saudi Arabia before visiting, and how did they change after you visited and performed in the kingdom? I honestly didn’t know what to expect. I approached Saudi with an open mind. I wanted to be a sponge. A few things surprised me, especially seeing the impact of hip-hop. Shaolindaillest and Ntitled were telling me how much Tupac and 50 cents are loved in the region. They said people who don’t speak a word of English speak “Tupac”, meaning singing every word. It speaks to the power of music, and it inspired me. I created a beat sampling a live Saudi performance while flying to Alula with MusicmanTy. The Saudi influence had settled in me thousands of miles in the air. It was refreshing and renewing. DJs in the US aren’t sampling much music from the Middle East . I have a residency at the most famous Mediterranean venue in New York City. It has allowed me to connect with some of the biggest artists from the Middle East. I’m also working on Trance concepts with Amakadsi from Lebanon. When we release these, it’s going to be monumental. -Where do you see Saudi Arabia’s entertainment industry going in the next 10 years and do you see yourself being a part of it? Since leaving Saudi, I have been paying attention via social media daily. Artists and producers send me music which I play at events. The crowds are in tune with what I’m doing, and it positively helps me push the culture forward here. The power move right now will be historic for Saudi’s entertainment industry. Kanye is there working on his next album. My manager TK is bringing the Saudi hip-hop scene to a global scale. Commercial hip-hop is due for a change in sonics and we believe it’s in the Middle East. -Who are 5 people you aspire to collaborate with? 5 people that I will be collaborating with are Kanye West, Beyoncé, The Dream, Pharrell and Dr Dre. -Is there anything exciting you're working on that you'd like to tell us about? Some of my projects can’t be discussed. But I will say I’m excited for the global reach my team and I have acquired. We will make sure people hear the talent that lives in the Middle East !!! -From the beginning of your journey until today, what are the 3 most important things you’ve learned? Learn when to fall back. Everyone doesn’t have the same intentions as you and most people don’t even see your value until everyone else around them does. Sometimes we don’t get what we want when we want it, learn how to trust the process and stay on YOUR path. When you win, they have no choice but to respect you. Check out Dj Fade's work at: djfadethefuture | Instagram | Linktree Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Read More: 9 Things You Can Learn from Paid in Full, Number 4 Will Surprise You Jay-Z, a legendary figure in the music industry, is not only a prolific rapper but also a savvy entrepreneur who has built an empire beyond music. Artists aspiring to make an impact can draw invaluable lessons from Jay-Z's journey in mastering the art of business. Here are eight business lessons every artist can learn from the hip-hop mogul. Constantly Raise Your Price, Be Shameless About It In a pivotal moment of his career, Jay-Z disrupted the status quo. While peers settled for 100-150k per show, Jay asserted his uniqueness. He elevated his price, demanding 250k, then added a private jet, and kept pushing. This strategic move painted him as the unparalleled, in-demand rapper and solidified his savvy businessman image. Similarly, in business, catering to the lowest-cost seekers can be challenging. Known as "bottom of the barrel" clients, they bring unrealistic expectations and are quick to switch. On the flip side, embracing premium prices positions you as a leader, attracting clients who value your unique offerings. Their loyalty stems from recognizing your expertise, making them less likely to seek cheaper alternatives. You Are Not a Businessman, You Are a Business, Man Jay-Z, the ultimate influencer, masterfully wields his brand to forge strategic partnerships with diverse companies like Nokia, Samsung, and Tiffany & Co., reaping millions in the process. His brand-building journey is marked by music that goes beyond beats—each album unfolds like a captivating narrative, creating a personal connection with listeners and turning him into a household name. In today's digital era, personal branding is a cornerstone, as highlighted by entrepreneur Gary Vaynerchuk. It shapes reputations, providing a lasting foundation for careers. Whether you're a creative professional or entrepreneur, your personal brand isn't just a marketing tool; it's an authentic reflection of your identity. In a competitive landscape, a robust personal brand is a necessity, setting you apart with a unique blend of skills and experiences. Beyond that, it opens doors to exciting new opportunities, as your expertise becomes recognized, leading to collaborative ventures and impactful projects. Don't Put All Your Eggs in One Basket Jay-Z swiftly diversified his income streams early in his music career to secure lasting financial success. From the 40/40 club to Tidal, Roc-nation, and investments in companies like Uber, Oatly, Ethos, and SpaceX, his portfolio amounts to an impressive $425 million. This strategy of diversifying income is crucial for financial stability. Relying solely on a job or business income can leave you exposed to vulnerabilities. While additional sources might not completely replace a lost primary income, they serve as a crucial safety net, especially when combined with benefits and other resources. Diversification also allows you to channel extra income into investing or building an emergency fund. If your main income covers bills, secondary sources contribute to establishing a financial safety net. In essence, multiple income streams not only protect against setbacks but also position you for financial growth and security. Don't Be Afraid to Cut Off the Dead Weight Jay-Z, the visionary behind Rocafella Records, faced challenges as the label soared to legendary heights. Internal drama, rivalry, and toxic competition among partners like Dame Dash and Biggs hindered progress. Despite being at the pinnacle of his career, Jay-Z made a bold move to cut ties with his original crew and build a more efficient team. He strategically distanced himself, orchestrating the sale of Rocafella to Def Jam, only to buy it back for $1, sidelining his old partners. This strategic move allowed him to break free from the turmoil and propel himself to higher levels of fame and fortune. Similarly, in your industry journey, encountering collaborators with varying intentions is inevitable. Not everyone has your best interests at heart, and recognizing this is crucial. Navigate these situations wisely to avoid exploitation and build a team that propels you toward success. Music Is Not Your Bread and Butter, It's a Platform Jay-Z, despite making millions from music, recognized that the true value lies not just in record sales or streams but in the platform, music provides for product promotion. Leveraging his massive music platform, he founded and sold iconic brands like Rocawear, Ace of Spades champagne, Dusse, and Armand de Brignac, accumulating hundreds of millions of dollars. Additionally, his extensive tours and live shows contributed significantly to his wealth. Visionaries like Jay-Z are reshaping the connection between music and business, showcasing how artists can extend their influence beyond the realm of music. In a world where attention is a valuable currency, understanding the impact your music or content has—capturing people's attention—is essential for long-term success. Take Temporary Losses to Gain Long Term Gains Jay-Z's strategic move after selling Rocafella Records to Def Jam exemplifies the importance of choosing high-performing companies or individuals in your industry. Opting to become the president of Def Jam for a decade, Jay-Z played a pivotal role in elevating artists like Rick Ross, Young Jeezy, and DMX. This experience became the foundation for his success in launching ventures like Roc Nation and Tidal in the music and entertainment industry. The decision to work for top-performing companies in your industry is crucial. Firstly, the intricate knowledge and skills crucial for business success are best acquired within dynamic, high-performing environments. Practical experience in such settings is unparalleled. Secondly, a network of skilled and connected individuals provides invaluable resources, guidance, and opportunities for startups. Collaborating with proficient professionals opens doors to success. Lastly, engaging with high-performing entities offers self-knowledge, often underestimated. Real-world experiences provide the context needed for substantive self-examination, a priceless asset in the journey of building a company. Always Have a Mentor Around Jay-Z's journey to mastery in various fields, be it his rapping skills, business acumen, or industry influence, is marked by the impactful role of mentorship. In his early days, rapper Jaz-o mentored HOV, contributing to the production of hit songs that propelled him to stardom. In the realm of business, Jay-Z sought advice from investment legends like Warren Buffet, a crucial factor in his journey to becoming a billionaire. Cultivating a mentorship relationship presents significant advantages, offering access to new knowledge, expanded networks, and enhanced career development. Beyond mere goal setting, a mentor serves as a supportive figure, providing valuable feedback, encouragement, and support. This dynamic connection extends beyond professional growth, fostering personal development and creating a well-rounded and supportive environment for your journey. Distance Yourself from Beef, It's Bad for Business Jay-Z's well-known feud with fellow rap great Nas was a prominent chapter in hip-hop history. Lasting for a considerable time, it ultimately yielded no positive outcomes. Maturing over the course of this conflict, Jay-Z came to the realization that engaging in beef is counterproductive. Recognizing that such disputes only generate negative energy and unfavorable media coverage, he wisely opted to settle the beef with Nas. This decision proved to be astute, as the two iconic artists have since become great friends, showcasing Jay-Z's growth and avoidance of repeating the rookie mistake of getting entangled in another major fight. Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Read More: 10 Arab R&B Artists You Need to Listen To in 2023 Hailing from Dubai and now based in Toronto, Iraqi singer and songwriter Shebani embarked on her musical journey in 2015 with YouTube covers and open-mic performances. Shortly after, she made her official debut with a 6-track EP titled 'Alter Ego.' Taking a significant step in her career, Shébani relocated to London to pursue one of her major aspirations—studying songwriting at the British and Irish Modern Music Institute. In 2017, she earned certifications as both a songwriter and performer, marking a pivotal moment in her artistic development. Since then, Shébani has continued to release captivating music and grace stages with her performances, venturing into new sonic territories and expanding her musical horizons. What was your first interaction with music? I was always surrounded by art and music, for as long as I could remember. My parents sang and played music around the house all the time. My older sisters are heavily into music too, so growing up I would always hear them sing and get involved in talent shows. That had a massive effect on me. I spent so much time dancing and singing in my bedroom, I used to sit down and memorize the lyrics of my favorite songs, and then pretend I’m performing them in front of a crowd. Which song of yours is your favorite so far and why? So hard for me to choose. I’ve been through so many phases when it comes to music. It’s my way of working on my artistry, finding my sound, my message, and myself as a songwriter. My path is very complicated, and the past few years have been really important to my career, I’ve crossed so many milestones, but the biggest and most life changing one for me is when I suddenly decided to not release the album that I had been working on since 2020. The reason behind that is because I wasn’t convinced that I had reached my full potential, I was ready for something different, and I felt like I wasn’t making the space for it. Don’t get me wrong, I love the music I’ve released, but I had a strong gut feeling I needed to do something else. It was a very cosmic moment. So after taking some time to myself, I started approaching songwriting differently, stripped it down and just played my guitar for fun, wrote music without the pressure of releasing it, started to answer some really difficult questions about the direction I’m taking, and then I found myself self-producing my very first song, which turned into two, which turned into a whole project and that’s when I knew that I did the right choice by giving myself the time to create the art I’ve been wanting to create for so long. It felt right. Short answer? I still haven’t released my favorite songs yet. You went from singing in competitions and your YouTube channel as a hobby to releasing your own music with The Alter Ego EP, what was that transition like for you and how did you feel releasing your own music for the first time? I don’t think that transition really appeared as one back then. It just happened slowly and gradually. I love to challenge myself, and I knew that open mic nights and YouTube covers weren’t going to be the end of the road for me. But even before that, I also had to challenge myself to start a YouTube channel and commit to posting a cover weekly. Evolving as a human being and as an artist is so important to me, I’m comfortable telling myself that there’s still a lot more that I can learn and do. I know that I’m capable of so much more, so why not give it my best? Fast forward to now, I guess I wasn’t wrong. And I’m beyond excited for what I have in store, I can’t wait to share it with everyone. Being that you are a certified song writer, what are your thoughts on the infrastructure of the music business in the MENA region, is it easy for you to be able to implement your skills at a consistent level? The exponential growth our region is experiencing is undeniable, I’ve witnessed it first-hand. It’s truly unlike any other we’ve ever seen. But if we’re talking infrastructure and music business, there’s still a lot of foundational work that needs to be implemented. We have the talent, the hard work, the determination and the vision, but our foundation isn’t as stable. Artists and songwriters need more support, more safety, rights, and an ecosystem that gives us the opportunity to do better for ourselves. Regarding your situation as an artist, are you signed or independent? And what are the benefits of being in the situation you chose? I’m an independent artist. I don’t think of it as pros vs cons. I think it’s simple, until I find a team that has the same vision, goals and passion as I do, and has my best interest at heart, I’m capable of doing everything myself. We live in a world where you can shine and build an empire through your own connections and social media platforms. That’s huge. Everything is a lot more accessible than it used to be. So, artists have become more aware of who they are, the power they possess, and what they need if they were to ever be signed. The ball is in our court. Looking at your music videos and Instagram page, it is clear that you have a unique style and perspective, how did you come to develop that and what are the inspirations to your aesthetic? Thank you! It’s been a long time coming, I haven’t released any of the music that I’ve been teasing on my pages. But my approach right now is somewhere between theatrical, dramatic, very musical-like but with a twist of pop. So, what you’re seeing on my page is inspiration from my next project, which is heavily influenced from my childhood and teen years. I had the weirdest taste in music. I listened to emo music, rock, pop punk, and obsessed over musicals and animated Disney movies. So, I took all of that and brought it to life through my music. It’ll all make sense soon! Being that you come from a background rich in culture and music, do you see yourself incorporating elements from Arabic/Iraqi music in your work? Let’s wait and see. So many releases coming up. Which of your performances means the most to you and why? They all mean so much to me. Especially opening up for big artists! But the last one I did in Dubai before I relocated to Toronto was a special one. I performed a set of all new and unreleased songs that I’ve written, self-produced and worked on all year long, and I noticed the impact it had on the crowd was very different. I’m not sure why, but the energy we all brought to the room was unlike any other. It was real, emotional and bittersweet. What does music mean to you? Simply put, I would keep making music even if I wasn’t releasing anything or putting myself out there. The art of songwriting and making music is what does it for me. That moment when you realize you fully expressed an emotion through melody and words. It’s really special. It’s euphoric. It’s my creative outlet and the only way I know how to share my story. Who are 5 people you can dream of collaborating with? James Blake, Julia Michaels, Jon Bellion, Pharrell Williams, Fletcher. From the time you started until now, what are the 3 most important things you’ve learned? To never compare yourself, your progress or art to anyone else’s. Be proud of how far you’ve come and keep your focus on yourself, don’t waste it watching other people do their thing. To ask yourself difficult questions and to answer them truthfully. What is your message as an artist? Who are you? People want to see the real you. Show them your story. It’s your key to success. To ignore the naysayers, you can’t please everyone. Some will stick around, and others won’t, it doesn’t matter why, so do it for the ones that understand your vision. Do it for yourself. And sometimes, it’s okay to be different, to feel like an outcast. That might be your superpower. To not listen to unsolicited advice. 9 times out of 10 its insecurities being projected onto you. Follow Shebani at: Shébani شيباني (@shebanimusic) • Instagram photos and videos Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Read More: Qasimi, A Groundbreaking Fashion House Bringing Middle Eastern Culture to the world. Cooked up in a bedroom by British Nigerian Entrepreneur Clint, Corteiz started with straightforward prints on athletic wear. Now? It's a heavyweight in the street culture fashion scene. But Corteiz wasn't Clint's first rodeo in the fashion game. Back in the day, he and a friend birthed a brand called Cade on The Map. It had its moment in the local limelight but, alas, it fizzled out after a year. Rumor has it a clash of business styles might've pulled the plug on the brand. All that remains from Cade is a quiet Twitter page. However, Clint didn't throw in the towel on his fashion dreams. He went back to the drawing board, and what emerged next was a whole different beast. Corteiz despite its overwhelming new notoriety, has managed to maintain a sizable element of mystery — no doubt a major factor in that immense popularity — Corteiz’ story so far is as fascinating as it is illusive. Taking a page out of Supreme's playboo, Clint slapped his iconic designs on blank canvases, dropped limited pieces, hosted low-key pop-ups in London, all while keeping the brand's page on the down-low with a password-protected website. The result? People's curiosity hit the roof, and suddenly, everyone was craving Corteiz. Check the logo—a snapshot of the Alcatraz prison in San Francisco, paired with the tagline "Corteiz Rules the World." It's a symbol of the brand's vibe—breaking free from the system, rebelling against the status quo. Being part of a creative collective, Clint had many connections in the entertainment world and knew how to work them. Word spread like wildfire, and soon, Corteiz was collaborating with UK heavyweights like Motherland and Places + Faces. The brand skyrocketed, endorsed by the likes of Central Cee, Dave Stormzy, and Jorja Smith, both on stage and on the 'gram. Riding this wave of hype, Clint dropped new gear regularly, including standouts like the Corteiz crop top and Balaklava, driving fans wild. Corteiz hit the big leagues when the legendary Virgil Abloh rocked their socks at global fashion events. But the brand's the brands most iconic moment took place on Jan 21st, 2022. The Instagram announcement echoed: a new Bolo jacket, but instead of cash, you had to swap it for your own jacket. Chaos ensued. Fans stormed the streets, leaped fences, all for a chance at one of the 50 exclusive jackets. The collected loot, ranging from North Face to Moncler and even a Drake x Nike Nocta gem, was donated to the homeless. The Corteiz bolo dropped online the next day, sold out in a flash, and the event went so viral that fashion bigwigs took notice, leading to a collab with Nike. In a period where big capital is heavily invested in the world of street wear brands, effectively watering down the essence of brands like Supreme and Bape and the fact that major fashion houses are banking off the streetwear culture with plagiarized designs, Corteiz serves as breath of fresh air. It is exciting to see what the brand has in store for the future. Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Saudi Arabia's fashion scene is experiencing a transformative wave, with a group of talented designers reshaping the industry. These creative minds are not only breaking boundaries but also weaving traditional influences into contemporary designs. In 2023, supporting Saudi designers means endorsing innovation, cultural richness, and sustainable fashion. Here are 10 Saudi designers poised to make waves this year. Read More: Meet Abduljalill of Since 2087, One of Saudi Arabia's Emerging Neo-Creatives In The Streetwear Scene Lulu Al-Hasan Lulu Al-Hasan, a Saudi shoe designer, entrepreneur, and social influencer, is making waves in the fashion scene. As the founder of Lulu Al Hassan, her brand is synonymous with unique and stylish footwear. Lulu's deep passion for shoes is evident in her diverse range of designs, seamlessly blending comfort with high fashion. Beyond her entrepreneurial pursuits, she curates a blog titled "Lulu’s Hub," where she generously shares her insights on fashion, beauty, and lifestyle. Nora Al-Sheikh For nearly a decade, this designer based in Jeddah has been immersed in the fashion industry, skillfully blending her Saudi heritage and traditions with the influences gathered from her travels abroad. Drawing inspiration from diverse sources such as architecture, art installations, and the vibrant individuals she encounters on city streets, Nora infuses a delightful and distinctly feminine touch into her creations. It's precisely this unique combination of joyfulness and style that lands her a spot on our list of favorite Saudi fashion brands to explore. Razan Alazzouni Renowned for drawing inspiration from the realms of art and sculpture, Razan is a designer who thrives on the intricacies when envisioning her stunning creations. Whether it's crafting exquisite hand-embroidered gowns with floral motifs or designing chic off-the-shoulder maxi dresses, this Saudi designer captivates us with an irresistible allure. The attention to detail is evident in every piece, making Razan a designer we simply can't get enough of. Mohammed Ashi Ashi Studio, a globally acclaimed couture house, stands as a symbol of empowerment and elegance. Founder and designer Mohammed Ashi has draped some of the most influential names in the industry, including Beyoncé, Cardi B, and Ciara. Renowned for his distinctive statement pieces, Mohammed Ashi's creations are a breathtaking declaration of his profound passion for the craft. Each piece from Ashi Studio is not merely clothing; it is a standalone masterpiece, a testament to the fabulous artistry that defines Mohammed's work. Shahd AlShehail Established by Saudi Arabian designer Shahd AlShehail, this brand is distinguished for its unwavering dedication to upholding the rich craftsmanship of the Arabian Peninsula. This commitment is prominently displayed through the brand's steadfast and ongoing partnerships with the artisan community. Yousef Akbar Initiated in 2017 by Yousef Akbar, this brand's designs go beyond mere aesthetics; they weave a narrative that taps into the emotional undercurrents of everyday life. Akbar's approach is not only creative but also sustainable, as he utilizes recycled and upcycled materials in his creations. Additionally, the brand actively supports local artisans in small communities across the Middle East and around the world. Sarah Faisal Crafted with a generous infusion of love and luxury, Sarah Faisal's handbags are meticulously handmade from Italian leather. This exquisite fusion seamlessly marries European style with the hallmark of Saudi excellence. Nouran Nazer Former Jeddah-based banker turned fashion designer, Nouran Nazer, stepped into the fashion scene with the launch of her brand, Aspect Doré, in 2019. Her mission: to craft pieces that exude versatility and playfulness. Nouran's journey as a designer commenced a decade ago upon her return to Jeddah after earning an engineering degree. Observing what she perceived as a lack of "creativity and style," she began designing informally. In 2014, she took her passion to the next level, relocating to London to study fashion styling at the London College of Fashion. It was there that she found her design voice, mastering the fundamentals to bring garments to life in alignment with her vision. Nouran's collections showcase her mastery of various elements, including corseting, sheer textiles such as silk tulles and lace, and patent leathers. With a deliberate curation, she aspires to manifest garments that feel like armor, empowering and celebrating the femininity of those who wear them. Saud Alajaji The fusion of cultural and global perspectives has been a catalyst for innovation and creative evolution. Riyadh-based designer Saud Alajaji embarked on this journey with his brand, Mazrood, taking flight in 2018. His venture into the world of fashion commenced in New York, where he pursued studies at the Fashion Institute of Technology. In addition to acquiring knowledge in pattern making, fabrication, and textile application, Alajaji fostered collaborative relationships with fellow designers and creatives. This collaborative spirit bore fruit as Mazrood unveiled a collection of jersey and nylon technical streetwear in partnership with a New York-based material designer. This collaboration not only propelled the brand forward locally but also garnered attention regionally. Mazrood continued to expand its reach through collaborations with the Al-Ula festival, creating customized merchandise, and establishing a presence at the Personage store. This strategic mobilization solidified Mazrood's footprint across the Kingdom. Deema Turki In a realm where couture seamlessly intertwines with ready-to-wear, Deema Turki's clothing brand emerges as a celebration of lightweight fabrics, sherbet shades, and reminiscent moments of sun-drenched strolls along the French Riviera. Based in Jeddah, this designer diverges from conventional silhouettes, opting instead for a bold approach with pops of color and the incorporation of unique materials in her designs. Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

As the world enters the exciting realms of the new year, the Kingdom of Saudi Arabia stands at the forefront of entrepreneurial innovation. Brimming with ambition and creativity, a dynamic group of Saudi entrepreneurs is poised to leave a lasting impact on various industries in 2023. These visionaries are not only breaking stereotypes but are also paving the way for a brighter and more diverse entrepreneurial landscape in the nation. Let's take a closer look at ten Saudi entrepreneurs who made waves this year and beyond. Mohammed Khashoggi Mohammed Khashoggi, a native of Saudi Arabia, is a self-made entrepreneur driven by a profound interest in Tech, Innovation, and Sustainability. Back in 2019, he established Ejaro, which became the first licensed peer-to-peer car-sharing marketplace in Saudi Arabia. The primary goal of Ejaro was to revolutionize the car rental industry in the region, offering a platform often compared to the Airbnb of cars. Throughout his career, Mohammed has been the mastermind behind multiple ventures spanning various sectors, including Real Estate, Hospitality, and Tech. With a combined sales record of 500 million SAR, he has consistently demonstrated his business acumen. Remarkably, even at the age of 24, he managed to secure significant deals worth $60 million by collaborating with major real estate development companies in the UK. Over time, Mohammed's passion has gravitated toward the field of Tech, where he continues to thrive and make a significant impact. Ammar Waganah Ammar, the CEO and Co-founder of Dokkanafkar.com, stands at the helm of one of Saudi Arabia's prominent e-commerce platforms, established in 2013. With a wealth of experience in digital marketing and startup management spanning twelve years, Ammar's journey began in 2005 when he became part of Unilever, located in London. Following his time at Unilever, Ammar made a significant move to TBWA Saudi Arabia in May 2006, where he became a valuable member of the strategic planning department for a remarkable five-year tenure. However, fueled by his entrepreneurial spirit, he eventually decided to embark on a new path and founded DokkanAfkar, a venture that would become a major player in the e-commerce landscape in Saudi Arabia. Kaswara Al-Khatib Kaswara Al-Khatib is a serial entrepreneur and currently holds the position of chairman at Webedia Arabia, a prominent media production and distribution company with offices in several cities including Jeddah, Riyadh, Dubai, Beirut, Cairo, and Belgrade. He kickstarted his academic journey by earning a bachelor's degree in computer engineering from King Abdulaziz University in Jeddah. Following his education, Al-Khatib gained valuable experience working in the marketing division of the multinational Procter & Gamble. In April 2002, he ventured into entrepreneurship by founding FullStop, an independent communication agency that aimed to fill a gap in the local advertising industry. Subsequently, in 2009, Al-Khatib established Made in Saudi Films, a production and post-production house, both headquartered in Jeddah. His entrepreneurial endeavors did not stop there, as in June 2010, he launched UTURN Entertainment, an online entertainment network that catered to the Saudi audience, especially the youth, by providing creative, edgy, relevant, and high-quality content tailored to their social needs and aspirations. Over time, UTURN Entertainment grew into the leading Arabic multi-channel network, amassing a staggering following of nearly 31 million subscribers and followers. In a significant development, in July 2018, UTURN Entertainment merged with Webedia Group, a digital media company based in France. Following the merger, Kaswara Al-Khatib assumed the role of chairman of the newly formed entity, Webedia Arabia, further solidifying his position in the media and entertainment industry. Shahad Geoffrey Shahad Geoffrey is the visionary behind Taffi Inc., a fashion technology startup that has received backing from a venture capital firm. As the founder and CEO, she is on a mission to establish the first-ever styling platform in Saudi Arabia, with an overarching goal of creating a globally recognized fashion brand that elevates the unnoticed into the mainstream. The core concept of the platform revolves around connecting stylists with consumers and fashion brands. It not only enhances the fashion experience for users but also opens up opportunities for women to become stylists and earn extra income through the burgeoning gig economy, which aligns with the Kingdom's Vision 2030. Prior to founding Taffi, Geoffrey amassed valuable experience working with various direct-to-consumer brands across different industries, where she oversaw digital operations and marketing efforts. In a notable achievement, she was handpicked from a pool of over 100 candidates to collaborate with Tim Draper, the renowned founder of Draper Associates, a Silicon Valley-based fund. Tim Draper is a distinguished third-generation venture capitalist known for making astute investments in companies like Skype, Tesla, Hotmail, and several others. His support and mentorship have likely contributed to Shahad Geoffrey's growth as an entrepreneur and the success of Taffi Inc. as a disruptive force in the fashion tech landscape. HRH Prince Khalid AlWaleed Bin Talal HRH Prince Khaled bin Alwaleed bin Talal Al Saud is a remarkable figure in the realms of business, technology, and investment, advocating passionately for clean energy, healthy living, animal welfare, and serving as a motivated advocate for Middle East entrepreneurs. Prince Khaled was born in California and grew up in Riyadh, under the wise guidance of his father, philanthropist HRH Prince Alwaleed bin Talal Al Saud, Chairman and founder of Kingdom Holding Company. Today, Prince Khaled's influence spans three continents, acting as a bridge between the evolving economies of the Middle East and the Western world. He is a discerning investor with a keen focus on transformative technologies, directing his investments towards ventures and ideas that combine innovation and economic stability. In the real estate and property markets, Prince Khaled holds a significant role as the Vice Chairman of Arada, a prominent UAE-based development company. Moreover, he chairs the esteemed Raimondi Cranes, an Italian manufacturer recognized globally for its excellence in the industry. A strong proponent of sustainability, Prince Khaled fostered a collaborative partnership with Korea's LiteOn to promote the adoption of LED lighting for traditional streetlights in the MENA region. In 2014, Prince Khaled founded KBW Ventures, where he currently serves as the Chief Executive Officer. The company is dedicated exclusively to venture capital, value creation, and growth equity, showcasing his commitment to driving forward innovative and transformative ideas. In early 2019, Prince Khaled was appointed as the President of the Saudi Sports for All Federation, a pivotal role under the Saudi Ministry of Sports. Through this initiative, he unifies various sports and strengthens the Kingdom's commitment to promoting a healthy and active lifestyle among its citizens. His dedication to sports extends to his active role as a Board Member of the Saudi Arabian Olympic Committee. AbdulRahman AbuMalih Abdulrahman Abumalih is a prominent Saudi journalist, TV presenter, and CEO of Thmanyah, a reputable production company headquartered in Riyadh. He is widely recognized as the host of the well-known podcast "Fenjan," which derives its name from the Arabic term for "coffee cup." This captivating podcast covers an extensive array of topics related to Saudi Arabia and the wider Middle East and North Africa region. What sets "Fenjan" apart is its unique approach of not adhering to a specific theme, allowing the show to explore diverse subjects, ranging from literature and technology to languages, markets, Middle Eastern politics, and even streaming services. "Fenjan" finds its broadcasting platform on Thmanyah, a prominent podcast platform and documentary producer based in Saudi Arabia. This company is proudly owned by the Saudi Research and Media Group, adding to its credibility and reach within the media landscape. With Abdulrahman Abumalih at the helm, both "Fenjan" and Thmanyah continue to engage and inform audiences with captivating content from the heart of Saudi Arabia. HRH Prince Fahad Bin Faisal Prince Fahad bin Faisal Al Saud, the grandson of the brother of the Saudi Arabian king, has opted for a different journey than the traditional royal lifestyle. Despite the allure of high living in Saudi Arabia, he has carved out a reputation as a tech entrepreneur and social media advocate. Graduating from Stanford with a degree in Mechanical Engineering and double minors in Management Science and Middle Eastern Studies, Prince Fahad joined Facebook Arab as the Head of User Operations, playing a key role in the launch of Facebook in Arabic in 2009. Post his Facebook tenure in August 2011, he co-founded tech startups like Na3M Games and Appiphany. Na3M Games, or New Arabic Media, specializes in developing multi-platform games with an Arabic flair. Currently residing in Los Angeles, Prince Fahad serves as the Foreign Ministry's Head of Student Affairs, consulting for the Saudi government on cyber-technology and youth-oriented programs. Despite being just 30, he's become an expert on technological advancements in the Middle East, all while maintaining a refreshingly funny and youthful attitude. Shahd AlShehail Shahd AlShehail, a social entrepreneur and Co-founder of Abadia, has committed her professional journey to constructing sustainable models that foster social and economic development. In 2014, she played a pivotal role in establishing Project JUST, a social enterprise harnessing technology to instill transparency and accountability in fashion supply chains. Two years later, in 2016, she co-founded Abadia—a brand with a mission to preserve craftsmanship by collaborating with artisans across the Arabian peninsula, crafting products that offer them a sustainable source of income. Shahd's influence extends to prestigious global platforms, where she has shared her insights as a guest speaker at events like the Harvard Social Enterprise Conference, the Global Competitiveness Forum, and TED. Mohammed Bajabaa Mohammed Bajabaa, widely known as Moe, is a 30-year-old Saudi fashion entrepreneur who made his mark in the industry back in 2014 while residing in sunny Los Angeles, California. Drawn by the vibrant energy and captivating streetwear culture of LA, Moe was inspired to bring those positive experiences back to his homeland, Saudi Arabia. His vision was clear - he aimed to infuse the passion and spirit of LA into the talented, youthful, and dynamic Saudi Arabian scene. The result of this ambition was the birth of Proud Angeles, a fashion brand that sought to blend the best of both cultures and create something fresh and unique. Moe's brand emphasizes individuality and community, reflecting the ever-growing creative movement in Saudi Arabia. To build his brand, Moe collaborated with a diverse range of creatives in various fields, including athletes and graffiti artists, fostering a community of self-expression and individuality. One of his initiatives, Proud Bars, successfully brought together a talented group of musicians. Moe's generous nature led him to share his industry knowledge through ProudX, a fashion consultancy aimed at assisting new brand start-ups to avoid common pitfalls. Wherever Moe goes, his enthusiasm and passion shine through, enabling him to collaborate with incredibly talented individuals and propel Proud Angeles to its impressive scale. With a vision that blends international influences and local creativity, Moe continues to make a significant impact in the fashion world, bridging the gap between LA and Saudi Arabia. Reem Al-Juffali Reema Juffali is making a significant impact in the world of motorsport. Hailing from Jeddah, she holds the distinction of being Saudi Arabia's first female professional Formula race car driver, and her rise through the ranks has been nothing short of remarkable. After securing a major career victory at Abu Dhabi's Yas Marina Circuit in 2018, Juffali is now eagerly embracing new challenges in her debut season in the BRDC British Formula 3 Championship, making the leap from F4 at the start of the year. In 2022, Juffali took another pioneering step by establishing her own team, Theeba Motorsport. Her vision with this venture is to enhance accessibility and participation in motorsport for Saudi Arabians, achieved through a series of educational internships and apprenticeship programs. Currently competing in the Pro-Am class of the International GT Open, her ultimate goal is to make history by becoming the first Saudi racing team to compete at the prestigious 24 Hours of Le Mans. Her journey is an inspiring testament to breaking barriers and paving the way for greater diversity in motorsport. Follow us on: Instagram Tik Tok YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Read More: 11 Palestinian Designers You Need To Support This Year During his performance at Tyler the Creator's Camp Flog Gnaw Carnival music festival in Los Angeles, US rapper Redveil wore a Palestinian traditional scarf, the Keffiyeh, and used the stage to advocate for a ceasefire in Gaza. He displayed the names of children killed in Gaza due to ongoing Israeli strikes and ground invasion since October 7. With more than 11,000 casualties in Gaza, over 4,000 of them children, Redveil emphasized the tragic impact, stating, "Behind me is a list of names of Palestinians that's been killed in Gaza since October 7. Nobody on this list made it to the age of four." The festival, featuring headliners like SZA, Kendrick Lamar, and Tyler the Creator, took place at Dodger Stadium. He said: “I know if you’re f*cking human, you’re gonna feel somebody saying this sh*t. It’s not complicated. Don’t let nobody tell you that sh*t.”  Getting his audience to take action, Redveil directed them to visit Ceasefire Today, a website providing prompts to contact Congress, sign petitions, and locate local protests. Encouraging concertgoers to engage in civic participation, he urged them to call their representatives and advocate for a ceasefire in Gaza through the available resources on the website. The rapper said: “Call your reps, demand a ceasefire.” On X, he encouraged other artists to speak up. “If you don’t have service, take a picture, write it down, alright.” He then led the crowd in a chant of “free Palestine.” Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Read More: Meet Lina Malaika- An Unstoppable Force In Saudi Arabia's Creative Industry In the realm of women's empowerment. The Kingdom has seen a wave of change that has allowed Saudi women to break barriers and set new standards across various fields. In 2023, these 11 inspiring Saudi women have emerged as trailblazers, challenging societal norms and contributing significantly to the progress of their nation. Rayyanah Barnawi Rayyanah Barnawi is a trailblazing figure in the field of biomedical research and space exploration. As the first Saudi female astronaut, she achieved a historic milestone by being selected for Axiom Mission 2 as a Mission Specialist by the Saudi Space Commission. This groundbreaking announcement was officially made on February 12, 2023. On May 22, 2023, Rayyanah Barnawi made history once again by arriving at the International Space Station aboard the SpaceX ship Crew Dragon Freedom. Her journey marked her as the first Arab woman in space, adding another significant chapter to space exploration. Her inclusion in the mission also represented the 600th person to fly in Earth orbit. Prior to her astronautical pursuits, Barnawi worked as a research laboratory technician at the King Faisal Specialist Hospital and Research Centre in Riyadh. Her expertise in biomedical research is now being applied in conducting mission experiments as part of Axiom Mission 2. Rayyanah Barnawi's journey exemplifies the intersection of scientific excellence and a pioneering spirit, inspiring future generations in Saudi Arabia and beyond. Safeya Binzagr Safeya Binzagr, a trailblazing figure in Saudi art, is recognized for playing a crucial role in nurturing the Kingdom's art scene. With a deep passion for showcasing her country's heritage, Safeya founded the Darat Safeya Binzagr foundation, encompassing her library, paintings, and research on women's traditional attire. Despite initiating her foundation in 1995, Safeya remains actively involved in preserving her artwork. She continues to welcome art donations, organizes painting competitions for children, delivers lectures for adults, and remains dedicated to her own artistic pursuits. While Safeya's contributions may not be perceived as a cutting-edge tech startup capable of transforming lives by today's standards, her work holds immense significance in preserving history and establishing an authentic haven for art in the Kingdom. Mariam Saleh Binladen Dr. Mariam Saleh bin Laden, a remarkable Saudi individual, stands as the first Arab and Saudi woman to achieve the extraordinary feat of swimming from Saudi Arabia to Egypt via the Strait of Tiran in the Red Sea. In 2022, she embarked on this challenging journey not only to showcase her swimming prowess but, more importantly, to raise awareness about the refugee crisis in Syria. Dr. Mariam had previously etched her name in history in 2016 when she became the first person, and notably the first Saudi woman, to solo swim the entire length of the English Channel, setting a new record for the Kingdom. Beyond her aquatic achievements, Dr. Mariam is deeply committed to humanitarian causes. In 2016, she played a pivotal role in establishing the first dental clinic at a hospital in Jordan's Al Azraq Refugee Camp. This clinic serves as a beacon of hope, providing free dental services to those in need, underscoring Dr. Mariam's dedication to making a positive impact on the lives of others. Mishaal Ashemimry Nujood Ashemimry is not your average trailblazer—she's a groundbreaking figure in aerospace engineering, a maverick entrepreneur, a skilled pilot, and a notable influencer. Breaking through the skies and societal norms, she became the first female aerospace engineer in the Gulf region. At the remarkable age of 26, Nujood founded her own rocket company, MISHAAL Aerospace, proving that the sky is not the limit for her aspirations. In 2022, Nujood achieved yet another milestone by being elected as the vice president of the International Astronautical Federation. This historic appointment marked her as the first Saudi woman to hold such a prestigious position in the realm of space exploration. Nujood's academic journey is equally impressive, holding a bachelor’s degree in applied mathematics and aerospace engineering, as well as a master’s degree in aerospace engineering, both earned at the Florida Institute of Technology. Her contributions have not gone unnoticed, earning her the Inspirational Woman of the Year Award at the Arab Women Awards in 2015. Further recognition came in 2018 when she received an award for her scientific achievements from none other than King Salman bin Abdulaziz. Nujood Ashemimry's story is one of breaking barriers, reaching for the stars, and inspiring generations to come. Nawal Al-Hawsawi Nawal al-Hawsawi, often dubbed the "Rosa Parks of Saudi Arabia," embodies an indomitable spirit as a female pilot in the country. Alongside her achievements in aviation, she serves as a mental health counselor and marriage therapist. Al-Hawsawi is the founder of the therapy provider Soundheart.org, and her passionate advocacy against racism and sexism has made her a social media phenomenon, garnering an impressive following of 50,000 on Twitter. Haifa Al Mansour Haifaa Al Mansour is more than a filmmaker; she's a trailblazer, breaking barriers and reshaping the narrative in the Saudi film industry. A true pioneer, she holds the distinction of being the first Saudi female filmmaker. Al Mansour embarked on her academic journey studying comparative literature at The American University in Cairo. Her passion for storytelling led her to pursue a master's degree in Film Studies at the University of Sydney, Australia. Al Mansour's directorial debut, "Wadjda" (2012), marked a groundbreaking moment in cinema. The film, which revolves around a young girl's determined quest to own a bicycle in Saudi Arabia, garnered international critical acclaim. It also held the distinction of being the first feature-length film shot entirely in Saudi Arabia by a female director. This accomplishment speaks volumes about Al Mansour's resilience and her commitment to bringing untold stories to the forefront. Her filmography extends beyond "Wadjda" to include notable works such as "The Perfect Candidate" (2019) and "Mary Shelley" (2017). Through her lens, Haifaa Al Mansour is not just telling stories; she's challenging stereotypes, fostering representation, and leaving an indelible mark on the global cinematic landscape. Jomana Alrashid Jomona Al-Rashid is a prominent figure in the media landscape, currently serving as the CEO of SRMG since October 2020. Her journey to this leadership role includes notable positions such as senior media advisor and communications director at the Saudi Embassy in London. Beyond her role at SRMG, she holds several other high-profile positions, showcasing her multifaceted expertise. Among her noteworthy responsibilities, Mona Al-Rashid serves as the Chairperson of the Red Sea Film Festival Foundation, contributing to the vibrant world of cinema. Additionally, she holds the position of Chairman of Thmanyah Publishing and Distribution, further extending her influence across diverse facets of the media industry. Mona Al-Rashid's strategic vision and extensive experience mark her as a key player in shaping the narrative of media and cultural initiatives, both locally and globally. Her leadership reflects a commitment to advancing the media landscape in Saudi Arabia and beyond. Lujain Abulfaraj Lujain Abulfaraj, a Saudi entrepreneur, creative, and mother, wears many hats in the design realm. As the co-founder of Twothirds Design Studio and the founder of Akwan, she boasts over a decade of experience in branding. Abulfaraj has left her creative mark on clients spanning various sectors across the Gulf, skillfully crafting brand identities. Drawing inspiration from cultural aesthetics, Arabic typography, and a penchant for experimental designs, she has a special focus on creating for children and the Arabic language. Lulwa Al-Hummod Al Homoud, a Saudi Arabian artist based in the United Kingdom, is a master at blending calligraphy, mathematics, and Islamic art in her creations. Drawing inspiration from both Western and Islamic artists, she skillfully deconstructs Arabic script to form a distinctive visual language. Her artistic prowess has earned her exhibitions in prestigious international museums like the British Museum and LACMA. Al Homoud's talent extends beyond her personal artistry; she has contributed to various international events by designing logos and calligraphic panels. Since 1999, she has curated international exhibitions, leaving an indelible mark on the global art scene. Notably, her work is part of the Saudi Curriculum and has been showcased in exhibitions worldwide. Al Homoud's influence extends to her role as a board member of the Art and Design Association in Saudi Arabia. Tamara al-Gabbani Tamara Al-Gabbani is a Saudi fashion designer, television personality, and model1. She grew up in Dubai and attended school in London1. Al-Gabbani was the face of DKNY and Dolce & Gabbana for their modest collections1. She founded the fashion brands House of Glamo and Tamara Al Gabbani in 20111. Her main collections are of evening gowns, jalabiyas, and abayas1. Her collection was launched at Burj Khalifa and is sold at Village Mall and The Dubai Mall. She was awarded Best Dressed at Cannes Film Festival in her own designs, the first time for an Arab woman1. She is also a brand ambassador for Jaipur Gems1. In February 2018, she debuted a collection at the Best of Global Modest Fashion show during London Modest Fashion Week1. Bayan Al-Sadiq Bayan AlSadiq's journey into the world of photography began in December 2010, a transformative decision that would shape her career. Hailing from the Eastern Province of Saudi Arabia, AlSadiq initially embraced photography as a passion, capturing moments with family and friends, documenting travels, and finding inspiration in the streets. Her photographic prowess gained attention when she decided to go commercial in November 2011. To further refine her skills, AlSadiq pursued formal education in photography at various institutions in New York City. This step opened doors to contracts with high-profile clients in New York and later in the much-coveted city of Paris. AlSadiq's impressive portfolio now includes collaborations with renowned establishments such as the Four Seasons Hotel (New York, Riyadh, and Dubai), Plaza Athenee Hotel (Paris), Le Meurice Hotel (Paris), Baccarat (Paris), Fortnum & Mason (Dubai), and Ladurée (Paris and Dubai), among many others. Her work has garnered acclaim, earning her features in international publications. A notable moment in AlSadiq's career was her Wall Street Journal photoshoot in August 2018, capturing the historic moment when women in the traditionally conservative city of Qassim began driving following the lifting of the decades-long driving ban. This assignment marked the beginning of her role as a contributing photographer for the Journal. Bayan AlSadiq's journey showcases not only her technical skill but also her ability to document significant cultural moments, making her a respected figure in the world of photography. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Read More: 8 Business Lessons Every Creative Can Learn from Jay-Z A 4x grammy winning producer broke down the full formula behind the psychology of making a hit song. Artist's reaction to the clip shows us the gap that exists between how artists think they should make music and how marketing works. Understanding psychology and human behavior go hand in hand with making hit songs, that is why accomplished music producer Rance Dopson AKA Rance 1500 applies the "40 words or less" rule. According to Dopson, any song that is more than 40 words and can't be played with one hand on the keyboard is not a hit. Your listeners need to be able to whistle your song and easily remember it, therefore you must keep it simple. Writing a song with 40 words also sharpens your song writing skills, it forces you to write a song that would have to connect with the masses while walking the fine line of keeping the song simple and having swag at the same time. many successful artists have applied this and publicly praised Ranse for his advice including Eric Billinger, Coi Leroy and Bia. Here's a breakdown of Rance's 40 words method: First 8 bars: -This is your part, tell a story or spark a conversation and make sure to have some space. -First line needs to be attention catching. Second 8 bars: -This is your audience's part, write them as if you are writing with your audience. -It needs to be simple, have some space and include something like a command, telling your listeners to do or say something. Keep the same cadence throughout the song while using one-word syllables in order to make them easy to remember. Check out Ranse's full interview in the FAQ podcast at: https://youtu.be/xOdWHM2rTY8?si=x9jRe31Ey1T-l9Li Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

You don't know his real name, you don't know what he looks like, but you've definitely seen his work. For a couple of years now, the illusive creative known as "AntiiMuse" has been making waves in the city of Dubai, bringing his unique perspective and style to Dubai's creative and nightlife industries. From distinctive photoshoots to working with Dubai's most popular up and coming brands to covering some of the most exiting parties in the city, AntiiMuse is quickly becoming a sought-after photographer in the UAE. It does seem like he came out of nowhere, so we had to sit down and have a conversation with the man behind the metal mask. In this interview, AntiiMuse talks to us about the real story behind his name, why he keeps a mystery around him, his experience in Dubai's creative scene and much more. -What was your first interaction with the camera and when did you know that it would become your creative outlet? I considered doing the YouTube thing, but since I don't want to show my face, it won't work. But, I've always planned to save money in order to get a camera and use it to create visuals. Not long after I started meeting people in the industry, including Nelson, who is an amazing cinematographer and was out here doing his thing while attending university and I thought to myself “if he can do it, so can I.” I found myself running into more and more people in the creative industry, and the more I picked their brains, the more I realized that I had to give it a shot; plus, it would be easy money, and I would have something to keep me occupied during the summer. Not long after, I got my hands on a camera, and now I'm here. -What is the meaning behind the name “Antii Muse?” The actual meaning behind it is a funny thing. Nowadays what I tell people is there's no muse to my game. I'm always on the go, no muse to my game, I just do my shoots. Anything, anywhere, doesn't matter what it is, it always comes out fire. However, the name's true history dates back to my time in university. At that point, I had a thing with a girl and subsequently found out that she had a thing going on with my homie on the side, so I ended things with both of them and channeled all of my resentment and hatred on finishing my semester project. The same girl came up to me as I was packing to head home after my presentation and said, "Oh, I liked your presentation and design. "I replied: "Well, I had to put all my anger and resentment towards you both into it" "I'm kind of a muse for this project," she said. Then my friend began to chuckle and said, "More like anti-muse," and we started laughing like crazy. That's where the name first originated. When it came down to naming my page, I just kept thinking about what he had said. I refused to use my real name. I decided to go with AntiiMuse and the rest is history. -Which project of yours means the most to you so far and why? Currently, this has to be my first pop-up, and to be honest, my only motivation for doing it was to prove a point, the point being that it's very easy to put something together in a very short span of time and make it eventful. I constantly come across people with potential in the industry and in life at large, but they rarely take advantage of it. They just put things off and give excuses. I made the decision to hold this pop-up as an event without charging or funding it. That's exactly what took place. I threw an elaborate pop-up gathering and invited a a lot of friends and associates. In less than a month, I developed the concept and carried it out. So, I'd say that's my favorite project so far. That's the one measure I'm proud of as of right now, but I'm working on other stuff that will top it off. -Who are 5 people you dream of collaborating with? Right of my top of my head, I'd say Timberland Boots, Sole DXB . , Nike . Kanye, J. Cole. Kendrick... you know what, I'll give you more than 5. Wes Anderson, Quentin Tarantino, Denzel Washington, Jonathan Majors, no name, Louis Sims, Erica Badu, need to work with Ms. Badu, Lauren Hill, Andre 3000. Yeah, let me just cut it off here. -Why do you choose to keep a mystery around you? My whole thing is to keep my existence nonexistent. I dislike having my personal life and career intertwined. I want my art to be unique, and I want it to stand on its own. Because becoming renowned and flaunting one's face is the primary motivation for many aspiring to do what I do. I'm not too concerned about it, though. I prefer that my work be its own entity and that I be my own entity in order to maintain the nonexistence of myself. Since people are more likely to see honesty in my work, the less they know about me, not only that, but I want my work to be the talking point. As a result, I began to wear a mask to public gatherings to avoid showing my face. And what better mask to wear to hide my face than that of the great villain MF Doom (R.I.P.), who is a big motivation for me. -You’ve worked with many people and brands in Dubai’s creative industry, how has your experience been with Dubai’s creative industry and where do you see it going? All in all, the industry is a peculiar thing. In both positive and negative ways, it's an odd community. positively. You get to know a lot of amazing individuals who create amazing things; they support you without asking anything in return because they appreciate what you do, and you do the same. These people are sincere and enthusiastic about what they do. Others, however, are poisonous. You have older folks in their thirties and fourties behaving like children and squabbling with people half their age. "Don't work with this person; don't work with that person" is something I alaways hear from individuals, which is a shame because we can all win all in all. It's an isolated community as well, which is problematic. Nobody is interested in your skills or what you bring to the table. It's mostly about the influence others have around you. Again, I see a lot of untalented or loafing people who get noticed because they have influence and hang around with certain people, while the ones that are deserving are cast to the side. -What does photography mean to you? To be honest, not much. I just do it primarily because it's simple and enjoyable. I don't use it to express myself in any way. Again, it's simple and that's why I do it. "Is there a more significant meaning to it?" No, easy and enjoyable, not too deep. -Where do you see yourself in 10 years? Since I tend to just follow the flow, I'll be honest and say that I have no idea. With all that I've been through over the years, I just know God has my back and has curated a path for me. Nevertheless, I would add that it would be wonderful if, in ten years, I had a studio of my own where I could display my artwork and maybe even teach people a thing or two. Overall, I'm just following life's course. Whatever happens, happens. -How did it feel getting your first paid gig as a photographer and what advice do you have for photographers looking to monetize their passion? My first job was through a recommendation from a friend. He told me it makes sense to get compensated for what you're excellent at. So, I replied, "Why not?" and stopped doing it for the free labor. However, people should avoid getting finessed, because it's a fair game, and you can't even be angry about it. You can hate the game, not the player. People will attempt to save expenses by cutting your pay or convincing you to do free work, and as messed up as it is, business goes on. Always prioritize yourself and be in the company of well-meaning individuals who genuinely wish to see you succeed in all that you undertake. -From the time you started until now, what are the 3 most important things you’ve learned? The three most significant lessons I've picked up are: First and foremost, you must prioritize yourself. You have to put your physical, mental, and emotional well-being first. You must prioritize it. You have to take care of yourself, even if some may feel you're selfish. Because nobody else is going to do it for you. The second piece of advice is to constantly be loyal to who you are, and you do; otherwise, others will try to sidetrack you with their opinions of you, so you need to stay focused and do you. Thirdly, you have to develop an ability to not care, a lot of people will try to do or say things to harm you. You have to be unfazed by it. Wait, I'll a drop more gems. Build connections, because no one cares about what you know how to do. It's who you know that matters. It's 80% who you know that matters. Click Here to check out AntiMuse's work Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

In an industry notorious for exploiting artists and leaving them in precarious situations, some individuals such as Master P, Jay-Z, and Michael Jackson shine through with their intelligence and business acumen. They've managed to outsmart the pitfalls of the music business, creating paths to ownership and financial success. Noteworthy among them is Frank Ocean, a name you might not have expected on this list. He secured a substantial $20 million payout along with a majority stake in his royalties and publishing rights. Before achieving fame the artist was known as Frank Ocean,served as a songwriter in the music industry. During this time, he penned songs for major artists such as Beyoncé and Justin Bieber. Despite finding fulfillment in writing for others, Ocean decided it was time to embark on his own musical journey. His transition into the public eye came through joining Tyler the Creator's Odd Future, ultimately leading to a record deal with Def Jam. However, Ocean faced challenges with Def Jam, as they initially lacked confidence in him. Undeterred, he independently released the mixtape "Nostalgia, Ultra," which achieved tremendous success. This triumph prompted the label to rally behind him, culminating in the release of "Novacane" as a single. Ocean's journey continued with collaborations alongside Jay Z and Kanye West on "Watch The Throne." Notably, there was a stir surrounding the leaked song "Thinking About You," originally intended for Roc Nation's artist Bridget Kelly, who included it in her EP "Every Girl." Let's face it, Frank Ocean's journey took an exciting turn, building anticipation for his album titled "Channel Orange," which turned out to be a massive success. Following this triumph, Ocean secured a $2 million advance from Def Jam for his next album. However, the plot thickens with the subsequent album titled "Boys Don't Cry," which, intriguingly, never saw the light of day. Speculation suggests that Apple might have stepped in, covering the two million dollar expense to regain rights for Frank Ocean. Despite this, Ocean still had to fulfill his contractual obligation with Def Jam, leading to the release of "Endless." Sponsored by Apple Music, Endless was announced via a 140 min live stream. During the stream, it appeared to be Frank Ocean building a staircase with the instrumentals of Endless playing in a loop. The Album eventually released and his contract was fulfilled with Def Jam. He was now independent and thats when the finesse was revealed. The very next day after Endless was released, Frank Ocean dropped Blonde exclusively via Apple Music. Blonde was #1 in 7 countries and sold 232,000 units (275,000 with album-equivalent units) in the first week. He went from owning 17% to 70% of his Royalties and Publishing. Ocean also secured a bag from Apple music for the exclusivity (rumored to be worth $20million.) Chess moves! Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Raj Kotecha is a globally recognized authority in content strategy, brand development, community building, and entrepreneurship. In the initial phase of his career, he immersed himself in the media and music industry. Later, Raj assumed a directorial role at a tech publishing company in California, eventually acquired by The Guardian Media Group. Currently based in the UAE, Raj and the CCA team draw on their extensive experience in content production, collaborating with notable entrepreneurs like Gary Vaynerchuk, Tony Robbins, and Steven Bartlett, as well as engaging with dignitaries and multinational corporations. The content produced by CCA has reached millions of online viewers, and their flagship brand, My Friends Your Friends, has successfully fostered connections among thousands of creative entrepreneurs in Dubai. Beyond his professional endeavors, Raj takes pleasure in traveling, continuous learning, hosting his podcast, and occasionally returning to his roots in DJing. In this interview, Raj talks to us about his come up, hip-hop in the Middle East, the impact of AI, his encounter with DJ Khaled & Fat Joe and more. Raj also dedicated an episode of his insightful podcast ALGO to answer our questions, you can check out the episode below: What was your first ever job? My first ever job by default was working in my dad's shop. I had a typical East African Indian lifestyle, which is that my grandparents were from Gujarat, India. My parents moved to Kenya and then I was raised in the UK. So, as an East African Asian, a lot of first-generation immigrants opened shops, therefore, a lot of my generation's first jobs was working in that shop. It was not paid. You could even argue it was voluntary. It's just the first job that we all had by default, stacking shelves, sitting behind the counter, watching my grandfather sell sweets and things of that nature. Also going to the cash and carry, loading up the shelves and just generally getting used to the relationship between handing goods over a counter and taking some money. Your parents and grandparents cultivated an experience from living in India, East Africa and then the UK. What are the most important lessons you learned from them? To be candid, and something I haven't shared before, is that you have to exert twice the effort compared to English people. In the 80s, when I was growing up, there were certain areas where Indians and South Asians thrived, notably in places like London, where many from the community pursued careers in pharmacy, medicine, accounting, and law. However, in other working-class communities, like the one I grew up in Salford on the west side of Manchester, the environment was quite racist, rough, and working-class. Consequently, opportunities were not as readily available for us compared to the local community. The lesson ingrained in me, not just by my family but also by the handful of minorities in that town (which amounted to less than a dozen people of color, including one Jamaican, one Chinese family, one Pakistani family, a couple of Gujarati families, and one Punjabi family), was that I needed to work twice as hard. Strive for the best grades, put in longer hours, and make sure to present yourself impeccably, even if it's for a job interview at a place like McDonald's. I can attest to this, as I used to wear suits when applying to McDonald's and got turned down three times. The primary takeaway was the importance of hard work and academic diligence. Additionally, in the non-professional realm, there was an emphasis on kindness and generosity. Being a minority, and witnessing others migrate to the country or having cousins come for studies, we took pride in leaving an open door for people. Hospitality and generosity, such as providing food and hosting, became essential values. How were you able to balance between studying business and running a party promotion operation for 3 years? During the three to five years I spent at university, including my master's program, the connection between academia and my extracurricular activities was more of a natural flow than a distinct balance. Specifically, I was heavily involved in a significant promotional crew in Manchester from 1998 to 2003, known as Love Garage. We played a pivotal role in launching garage music, featuring notable songs like "Monster Boy" with Denzi and contributing to the success of DJ Luck and MC Neat's single through a stroke of luck. What made this balance seemingly effortless was the direct application of what I learned during the day in my lectures to my nighttime work. Engaging in street-level promotions late at night involved distributing flyers outside venues in the early hours, where capturing people's attention was crucial. One area where I excelled in my business degrees, particularly in marketing, had a direct impact on my nighttime activities. Concepts like Unique Selling Propositions (USPs) and branding that I learned during lectures immediately influenced the design of flyers, the marketing of my content, and the creation of posters. It wasn't so much a matter of balancing the two, but rather a seamless integration of academic knowledge into the immediate application of my role as a music and nightlife promoter during the night. What made you want to keep working and establish an agency after your exit instead of taking a break? The exit I was part of occurred in 2008 when a company called PaidContent was sold to the Guardian. This event is still recognized online as a noteworthy acquisition during the web 2.0 era. While the financial gains from the sale were sufficient to clear debts, they weren't transformative enough to facilitate significant life changes, such as buying a house. Despite the financial comfort, there were other compelling reasons for me to continue working. At 28 years old, I was still energized by the opportunities that London offered, and this exit marked one of the early significant successes in my career. However, this achievement alone wasn't enough to prompt me to stop working, particularly because I derive immense enjoyment from my work. Witnessing transactions, whether it's cash changing hands for products or services or money wires for services, continues to bring me joy and pleasure. Moreover, at 28, I considered it far too early to entertain the idea of quitting. Even now, at 43, I believe it's not the age to stop. Working is ingrained in my lifestyle, likely influenced by my upbringing in a shop where the sounds of a cash register ringing and a doorbell signaling customers' entry were as familiar as any native sound. It feels like it's in my DNA, providing no reason to consider stopping work yet. You met Fat Joe and DJ Khaled at a music conference in Miami. Can you share the story behind that with us? That's a crazy story and I don't think I've ever told it before. I think I was in mansion in Miami in 2003/2004, and I was at the Mobile Music Con conference. At that time, my job in Canada involved helping start the first independent ringtones portal in Canada. Canada did not have much license deals for music. So, for example, different kind of songs that were big at the time, like 50 Cent, Black Eyed Peas, and Fat Joe as well. So, I had to go into America to negotiate with license holders to figure out how to get those music licenses brought north of the border to Canada, which meant going to a lot of music conferences. It was brilliant, right down my alley. I love music. One night after one of the conferences, my boss, Naresh and I ended up in Mansion, and I recognized Fat Joe and DJ Khaled, and they were all just kind of hanging out and doing their thing. What I remember about that is they were with Cool and Dre, which are two famous producers that are tightly associated to Terror Squad, Fat Joe's crew. I remember Dre being incredibly smart and thoughtful. As for my DJ Khaled story, it was interesting, because DJ Khaled actually took me outside, separated me from the rest of the people in the club, and asked me everything that was doing with regards to ringtones and music licensing. He was just inherently curious and interested and clearly a keen businessperson. Then the Fat Joe element was really crazy, because I didn't speak to Fat Joe. Still to this day, I've ran into Fat Joe so many times and never had a conversation with him. The first time I saw Fat Joe, which was that night in the club, I remember being in the bathroom, washing my hands, and Fat Joe walked in the club. He walked into the bathroom, and then the bouncer walked in directly after him and said, everybody out. Fat Joe had cleared everybody out of the bathroom, and then the whole Terror Squad walked into the bathroom. I was one of the people that was leaving, and it looked like they'd called an emergency meeting for something or another. Quite frankly, I'm glad that I didn't stick around to hear what that meeting was about, because anybody that knows Fat Joe and Terror Squad knows that those guys are about it, and I wanted no parts of that. Being that you have a heavy interest in both Hip-Hop and Tech, where do you believe the two sectors intersect and how do they influence each other? The intersection of hip hop and technology is strongly influenced by the advocates within each realm. In hip hop, it's the artists, breakdancers, DJs, graffiti writers, and emcees who play key roles. In technology, it's the engineers and entrepreneurs. What stands out is the mutual appreciation between senior engineers, entrepreneurs, and individuals deeply involved in hip hop culture. Senior figures in technology often have a profound love for hip hop music due to its cultural significance. Conversely, those who have achieved success in hip hop are often enthusiastic about technology, especially in areas like crypto, the web, and innovative ways to distribute their art. The convergence of these two worlds occurs when individuals from both domains recognize and appreciate each other. There's a genuine eagerness to connect, driven by the shared understanding of the cultural importance of both hip hop and technology. Moreover, successful individuals in both the tech and hip hop industries are often considered mavericks. They've defied the odds, faced adversity, and garnered support for novel ideas, be it new sounds, genres, or technologies that they introduced. This shared experience of overcoming challenges creates a notable overlap between these two communities. What do you think about the Hip Hop scene in the Middle East, and in Dubai to be specific? Where do you see it going in the future and what factors do you believe it needs to blow up? The prominent presence in Dubai's hip hop scene is the annual Sole DXB festival held in early December, featuring a mix of global artists, legacy acts, and emerging talents in the hip hop genre. This festival serves as a litmus test for the local scene, showcasing both international and locally produced hip hop talent. From a consumer standpoint, there is a consistent interest and appetite for hip hop music in Dubai. Recent performances by artists like Big Daddy Kane and Jadakiss at Sole DXB demonstrated the local appreciation for authentic hip hop. Locally produced talents like Omar Offendum and Tac further contribute to the vibrant scene. However, there is room for the UAE hip-hop scene to incorporate more storytelling and behind-the-scenes narratives. While the original hip hop pioneers faced struggles and challenges, the Dubai scene has its own unique story that deserves exploration. The reality is that hip hop can capture not only hardships but also the good life, and Dubai, with its incredible lifestyle, offers ample material for anthems that showcase the city's vibrancy, from weekends on Jumeirah beach to the excellent food, shopping, and beautiful people. The absence of a Dubai anthem in the hip hop scene is noted, and there is a call for artists to embrace and tell the story of Dubai in a way that parallels how Miami or Vegas stories are shared through music. Such cultural highlights could contribute to the city's global appeal. Despite the current use of the song "One Night in Dubai" on Instagram, there's a desire for a more substantial crossover record akin to Will Smith's "Miami" that truly captures the essence of Dubai and resonates globally within the hip hop genre. How do you feel about the impact of AI technology on creativity, does it benefit or hinder creatives? The current impact of AI on creativity, from the perspective of an agency owner, primarily revolves around cost reduction. AI has significantly lowered the costs associated with image creation and copywriting. In a ten-stage creative process, AI allows you to input prompts at the initial stages (around steps one and two), and then it propels you forward, completing the work up to step seven. The result is a 50% reduction in input or effort, as AI handles the bulk of the work. The final steps involve adding a human touch to refine the output and achieve the desired level of creativity. To illustrate, envision a golf game where the tee-off represents the initial prompt, and the putting is the final refinement of the AI-generated artifact, such as an image or text. AI covers the substantial middle portion of the creative process, making it more efficient and cost-effective. Reflecting on the four Ps of content—plan, produce, publish, and promote—the impact of AI is evident across all these aspects. AI contributes significantly to planning by aiding in research and pulling together relevant statistics. It plays a crucial role in the production phase, assisting in scriptwriting and content creation. Additionally, AI facilitates publishing and promotion, making the creative process more streamlined and efficient. As AI continues to advance, its integration with creativity and content creation is expected to become more seamless and sophisticated. Whether it's helping with research, generating ideas, or improving efficiency in various creative tasks, AI stands out as a transformative force in the creative landscape, comparable to the impact of the mobile phone. You've lived and done business in all major cities in the world. Which one is at the top of your list and why? Dubai holds a unique position for me among the various cities I've worked or spent time in globally. The city has seen a significant rise in its prominence due to global shifts that have reshaped the hierarchy of powerful cities. Pre-2020, when you thought of top-tier cities, names like London, New York, Los Angeles, Singapore, and Hong Kong would typically come to mind. Now, Dubai has firmly positioned itself among these leading cities and is considered part of the top three to five cities globally. There are several factors contributing to Dubai's elevated status. Firstly, its strategic geographical location makes it easily accessible, with two-thirds of the planet reachable within 6 to 8 hours. The presence of the world-renowned airline, Emirates, further facilitates global connectivity. Additionally, Dubai manages its own tourism, ensuring a robust and well-controlled industry. The city boasts a high level of safety, and the process of setting up a company is becoming increasingly streamlined. Notably, the introduction of a tax system has instilled confidence among businesses, providing a transparent and globally compliant fiscal policy. Drawing from personal experiences in cities like New York in 1999 and London during the 2008 financial crisis and beyond, Dubai stands out as an exceptional place for doing business. The societal structure and safety inherent in the city provide a solid foundation and platform for conducting business, making Dubai an unparalleled destination in my global experiences. How did the idea for My Friends Your Friends come about? And do you see the brand growing to become something beyond a network event? The concept for My Friends Your Friends originated during a period when I was splitting my time between Dubai and London. In London, various communities of friends from music, tech, and media industries wanted to meet when I visited. However, limited time posed a challenge, prompting me to organize a gathering at Kings Cross, a central train station in London. I posted the event on Facebook, and to my surprise, around 85 people attended. This sparked the idea of turning it into a more organized event with co-hosts. After hosting the event a few more times in London, I brought the concept to Dubai in March 2017. The first Dubai event, featuring a dozen co-hosts, attracted approximately 85 attendees. With subsequent events and different co-hosts, the community steadily grew. By the tenth My Friends Your Friends event, we had 500 people gathering on one of the rooftops of the Burj Khalifa. The initiative has expanded to My Friends Your Friends 20, with launches in New York, Toronto, and London, reaching a global community of 5,500 people. What I'm particularly proud of is that the brand has evolved beyond being solely associated with me as the organizer. Initially, people attended because I organized it and they knew me. However, now the brand has become larger than any individual, and people attend specifically for the My Friends Your Friends experience. The community has developed a sense of recognition and connection independently of the organizers, a hallmark of a thriving and independent community. In your extensive DJ/Event promotion business, which event of yours is your favorite so far and why? My Friends Your Friends holds a special place for me, particularly because it has emerged as the brand that has experienced the most substantial growth. Even compared to Love Soul, where I DJed with my cousin Vic and organized large birthday parties for over 500 people in iconic London venues like the Gherkin, My Friends Your Friends has surpassed in terms of database and momentum. It has become a quintessentially Dubai brand, something that the people of Dubai take great pride in. What sets My Friends Your Friends apart is the fact that attendees come not just for me as the organizer but for the co-hosts, the brand itself, and the opportunity to spend time with each other. It has evolved beyond a personal association to become a collective experience that people genuinely cherish. Engaging with attendees at My Friends Your Friends, I've discovered that their motivations are diverse. Roughly 50% attend to meet new people, drawn by the allure of different co-hosts and venues. The other 50% come to connect with the My Friends Your Friends community. This duality allows everyone to tailor their experience, turning the event into a kind of looking glass where each attendee finds what they seek. This diversity of motivations ensures that each person has a unique and meaningful experience, and that's something I take great pride in. From the beginning of your journey until now, what are the three most important things you've learned? I think the simplest thing is being kind and having really, really good manners. You don't know, by saying please and thank you to somebody or asking them what their name is or how their day is, how generous you're being by giving them some sort of dignity and recognizing them and acknowledging them. I think another thing that I've recognized is that I was told this quote, there's a long story behind it, which I'll explain another day, but he who owns the customer is king, or she who owns the customer is queen. I feel like the closer you are to your customers, if you formalize your relationship with them, they've got your contact details. You've got their contact details. You can communicate with each other back and forth. I think that's a really important second lesson. When it comes to people, I always ask them, do you have a direct relationship or an email list? If they say no, I say, that's the first thing you've got to fix. Then the third thing I think is you've just got to absolutely believe in yourself. I know it sounds corny, but you just can't give up. It doesn't matter whether you've got things going on in your business or your personal life or your health. You can't let any of them get to the nucleus, which is your brain, and mess up your mindset. You've got to be able to self-heal, self-generate and inspire yourself. Of course, the Internet is great for that, and mentors are great for that. But you need to be able to find that part of yourself where if somebody's able to generate it and give it to you and change the way you feel, think about how you pass that on to others and then say it to yourself. That can often really get you out of rut, it's that you've got the same thing. The same thing that you use to lift other people up can be used to lift you up. It might not take you all the way that it takes somebody else, but sometimes, if that's all you've got, you've got to be able to tap into it and use it. Click here to connect with Raj Kotecha on Instagram Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!