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Read More: 8 Business Lessons Every Creative Can Learn from Jay-Z A 4x grammy winning producer broke down the full formula behind the psychology of making a hit song. Artist's reaction to the clip shows us the gap that exists between how artists think they should make music and how marketing works. Understanding psychology and human behavior go hand in hand with making hit songs, that is why accomplished music producer Rance Dopson AKA Rance 1500 applies the "40 words or less" rule. According to Dopson, any song that is more than 40 words and can't be played with one hand on the keyboard is not a hit. Your listeners need to be able to whistle your song and easily remember it, therefore you must keep it simple. Writing a song with 40 words also sharpens your song writing skills, it forces you to write a song that would have to connect with the masses while walking the fine line of keeping the song simple and having swag at the same time. many successful artists have applied this and publicly praised Ranse for his advice including Eric Billinger, Coi Leroy and Bia. Here's a breakdown of Rance's 40 words method: First 8 bars: -This is your part, tell a story or spark a conversation and make sure to have some space. -First line needs to be attention catching. Second 8 bars: -This is your audience's part, write them as if you are writing with your audience. -It needs to be simple, have some space and include something like a command, telling your listeners to do or say something. Keep the same cadence throughout the song while using one-word syllables in order to make them easy to remember. Check out Ranse's full interview in the FAQ podcast at: https://youtu.be/xOdWHM2rTY8?si=x9jRe31Ey1T-l9Li Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

You don't know his real name, you don't know what he looks like, but you've definitely seen his work. For a couple of years now, the illusive creative known as "AntiiMuse" has been making waves in the city of Dubai, bringing his unique perspective and style to Dubai's creative and nightlife industries. From distinctive photoshoots to working with Dubai's most popular up and coming brands to covering some of the most exiting parties in the city, AntiiMuse is quickly becoming a sought-after photographer in the UAE. It does seem like he came out of nowhere, so we had to sit down and have a conversation with the man behind the metal mask. In this interview, AntiiMuse talks to us about the real story behind his name, why he keeps a mystery around him, his experience in Dubai's creative scene and much more. -What was your first interaction with the camera and when did you know that it would become your creative outlet? I considered doing the YouTube thing, but since I don't want to show my face, it won't work. But, I've always planned to save money in order to get a camera and use it to create visuals. Not long after I started meeting people in the industry, including Nelson, who is an amazing cinematographer and was out here doing his thing while attending university and I thought to myself “if he can do it, so can I.” I found myself running into more and more people in the creative industry, and the more I picked their brains, the more I realized that I had to give it a shot; plus, it would be easy money, and I would have something to keep me occupied during the summer. Not long after, I got my hands on a camera, and now I'm here. -What is the meaning behind the name “Antii Muse?” The actual meaning behind it is a funny thing. Nowadays what I tell people is there's no muse to my game. I'm always on the go, no muse to my game, I just do my shoots. Anything, anywhere, doesn't matter what it is, it always comes out fire. However, the name's true history dates back to my time in university. At that point, I had a thing with a girl and subsequently found out that she had a thing going on with my homie on the side, so I ended things with both of them and channeled all of my resentment and hatred on finishing my semester project. The same girl came up to me as I was packing to head home after my presentation and said, "Oh, I liked your presentation and design. "I replied: "Well, I had to put all my anger and resentment towards you both into it" "I'm kind of a muse for this project," she said. Then my friend began to chuckle and said, "More like anti-muse," and we started laughing like crazy. That's where the name first originated. When it came down to naming my page, I just kept thinking about what he had said. I refused to use my real name. I decided to go with AntiiMuse and the rest is history. -Which project of yours means the most to you so far and why? Currently, this has to be my first pop-up, and to be honest, my only motivation for doing it was to prove a point, the point being that it's very easy to put something together in a very short span of time and make it eventful. I constantly come across people with potential in the industry and in life at large, but they rarely take advantage of it. They just put things off and give excuses. I made the decision to hold this pop-up as an event without charging or funding it. That's exactly what took place. I threw an elaborate pop-up gathering and invited a a lot of friends and associates. In less than a month, I developed the concept and carried it out. So, I'd say that's my favorite project so far. That's the one measure I'm proud of as of right now, but I'm working on other stuff that will top it off. -Who are 5 people you dream of collaborating with? Right of my top of my head, I'd say Timberland Boots, Sole DXB . , Nike . Kanye, J. Cole. Kendrick... you know what, I'll give you more than 5. Wes Anderson, Quentin Tarantino, Denzel Washington, Jonathan Majors, no name, Louis Sims, Erica Badu, need to work with Ms. Badu, Lauren Hill, Andre 3000. Yeah, let me just cut it off here. -Why do you choose to keep a mystery around you? My whole thing is to keep my existence nonexistent. I dislike having my personal life and career intertwined. I want my art to be unique, and I want it to stand on its own. Because becoming renowned and flaunting one's face is the primary motivation for many aspiring to do what I do. I'm not too concerned about it, though. I prefer that my work be its own entity and that I be my own entity in order to maintain the nonexistence of myself. Since people are more likely to see honesty in my work, the less they know about me, not only that, but I want my work to be the talking point. As a result, I began to wear a mask to public gatherings to avoid showing my face. And what better mask to wear to hide my face than that of the great villain MF Doom (R.I.P.), who is a big motivation for me. -You’ve worked with many people and brands in Dubai’s creative industry, how has your experience been with Dubai’s creative industry and where do you see it going? All in all, the industry is a peculiar thing. In both positive and negative ways, it's an odd community. positively. You get to know a lot of amazing individuals who create amazing things; they support you without asking anything in return because they appreciate what you do, and you do the same. These people are sincere and enthusiastic about what they do. Others, however, are poisonous. You have older folks in their thirties and fourties behaving like children and squabbling with people half their age. "Don't work with this person; don't work with that person" is something I alaways hear from individuals, which is a shame because we can all win all in all. It's an isolated community as well, which is problematic. Nobody is interested in your skills or what you bring to the table. It's mostly about the influence others have around you. Again, I see a lot of untalented or loafing people who get noticed because they have influence and hang around with certain people, while the ones that are deserving are cast to the side. -What does photography mean to you? To be honest, not much. I just do it primarily because it's simple and enjoyable. I don't use it to express myself in any way. Again, it's simple and that's why I do it. "Is there a more significant meaning to it?" No, easy and enjoyable, not too deep. -Where do you see yourself in 10 years? Since I tend to just follow the flow, I'll be honest and say that I have no idea. With all that I've been through over the years, I just know God has my back and has curated a path for me. Nevertheless, I would add that it would be wonderful if, in ten years, I had a studio of my own where I could display my artwork and maybe even teach people a thing or two. Overall, I'm just following life's course. Whatever happens, happens. -How did it feel getting your first paid gig as a photographer and what advice do you have for photographers looking to monetize their passion? My first job was through a recommendation from a friend. He told me it makes sense to get compensated for what you're excellent at. So, I replied, "Why not?" and stopped doing it for the free labor. However, people should avoid getting finessed, because it's a fair game, and you can't even be angry about it. You can hate the game, not the player. People will attempt to save expenses by cutting your pay or convincing you to do free work, and as messed up as it is, business goes on. Always prioritize yourself and be in the company of well-meaning individuals who genuinely wish to see you succeed in all that you undertake. -From the time you started until now, what are the 3 most important things you’ve learned? The three most significant lessons I've picked up are: First and foremost, you must prioritize yourself. You have to put your physical, mental, and emotional well-being first. You must prioritize it. You have to take care of yourself, even if some may feel you're selfish. Because nobody else is going to do it for you. The second piece of advice is to constantly be loyal to who you are, and you do; otherwise, others will try to sidetrack you with their opinions of you, so you need to stay focused and do you. Thirdly, you have to develop an ability to not care, a lot of people will try to do or say things to harm you. You have to be unfazed by it. Wait, I'll a drop more gems. Build connections, because no one cares about what you know how to do. It's who you know that matters. It's 80% who you know that matters. Click Here to check out AntiMuse's work Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Raj Kotecha is a globally recognized authority in content strategy, brand development, community building, and entrepreneurship. In the initial phase of his career, he immersed himself in the media and music industry. Later, Raj assumed a directorial role at a tech publishing company in California, eventually acquired by The Guardian Media Group. Currently based in the UAE, Raj and the CCA team draw on their extensive experience in content production, collaborating with notable entrepreneurs like Gary Vaynerchuk, Tony Robbins, and Steven Bartlett, as well as engaging with dignitaries and multinational corporations. The content produced by CCA has reached millions of online viewers, and their flagship brand, My Friends Your Friends, has successfully fostered connections among thousands of creative entrepreneurs in Dubai. Beyond his professional endeavors, Raj takes pleasure in traveling, continuous learning, hosting his podcast, and occasionally returning to his roots in DJing. In this interview, Raj talks to us about his come up, hip-hop in the Middle East, the impact of AI, his encounter with DJ Khaled & Fat Joe and more. Raj also dedicated an episode of his insightful podcast ALGO to answer our questions, you can check out the episode below: What was your first ever job? My first ever job by default was working in my dad's shop. I had a typical East African Indian lifestyle, which is that my grandparents were from Gujarat, India. My parents moved to Kenya and then I was raised in the UK. So, as an East African Asian, a lot of first-generation immigrants opened shops, therefore, a lot of my generation's first jobs was working in that shop. It was not paid. You could even argue it was voluntary. It's just the first job that we all had by default, stacking shelves, sitting behind the counter, watching my grandfather sell sweets and things of that nature. Also going to the cash and carry, loading up the shelves and just generally getting used to the relationship between handing goods over a counter and taking some money. Your parents and grandparents cultivated an experience from living in India, East Africa and then the UK. What are the most important lessons you learned from them? To be candid, and something I haven't shared before, is that you have to exert twice the effort compared to English people. In the 80s, when I was growing up, there were certain areas where Indians and South Asians thrived, notably in places like London, where many from the community pursued careers in pharmacy, medicine, accounting, and law. However, in other working-class communities, like the one I grew up in Salford on the west side of Manchester, the environment was quite racist, rough, and working-class. Consequently, opportunities were not as readily available for us compared to the local community. The lesson ingrained in me, not just by my family but also by the handful of minorities in that town (which amounted to less than a dozen people of color, including one Jamaican, one Chinese family, one Pakistani family, a couple of Gujarati families, and one Punjabi family), was that I needed to work twice as hard. Strive for the best grades, put in longer hours, and make sure to present yourself impeccably, even if it's for a job interview at a place like McDonald's. I can attest to this, as I used to wear suits when applying to McDonald's and got turned down three times. The primary takeaway was the importance of hard work and academic diligence. Additionally, in the non-professional realm, there was an emphasis on kindness and generosity. Being a minority, and witnessing others migrate to the country or having cousins come for studies, we took pride in leaving an open door for people. Hospitality and generosity, such as providing food and hosting, became essential values. How were you able to balance between studying business and running a party promotion operation for 3 years? During the three to five years I spent at university, including my master's program, the connection between academia and my extracurricular activities was more of a natural flow than a distinct balance. Specifically, I was heavily involved in a significant promotional crew in Manchester from 1998 to 2003, known as Love Garage. We played a pivotal role in launching garage music, featuring notable songs like "Monster Boy" with Denzi and contributing to the success of DJ Luck and MC Neat's single through a stroke of luck. What made this balance seemingly effortless was the direct application of what I learned during the day in my lectures to my nighttime work. Engaging in street-level promotions late at night involved distributing flyers outside venues in the early hours, where capturing people's attention was crucial. One area where I excelled in my business degrees, particularly in marketing, had a direct impact on my nighttime activities. Concepts like Unique Selling Propositions (USPs) and branding that I learned during lectures immediately influenced the design of flyers, the marketing of my content, and the creation of posters. It wasn't so much a matter of balancing the two, but rather a seamless integration of academic knowledge into the immediate application of my role as a music and nightlife promoter during the night. What made you want to keep working and establish an agency after your exit instead of taking a break? The exit I was part of occurred in 2008 when a company called PaidContent was sold to the Guardian. This event is still recognized online as a noteworthy acquisition during the web 2.0 era. While the financial gains from the sale were sufficient to clear debts, they weren't transformative enough to facilitate significant life changes, such as buying a house. Despite the financial comfort, there were other compelling reasons for me to continue working. At 28 years old, I was still energized by the opportunities that London offered, and this exit marked one of the early significant successes in my career. However, this achievement alone wasn't enough to prompt me to stop working, particularly because I derive immense enjoyment from my work. Witnessing transactions, whether it's cash changing hands for products or services or money wires for services, continues to bring me joy and pleasure. Moreover, at 28, I considered it far too early to entertain the idea of quitting. Even now, at 43, I believe it's not the age to stop. Working is ingrained in my lifestyle, likely influenced by my upbringing in a shop where the sounds of a cash register ringing and a doorbell signaling customers' entry were as familiar as any native sound. It feels like it's in my DNA, providing no reason to consider stopping work yet. You met Fat Joe and DJ Khaled at a music conference in Miami. Can you share the story behind that with us? That's a crazy story and I don't think I've ever told it before. I think I was in mansion in Miami in 2003/2004, and I was at the Mobile Music Con conference. At that time, my job in Canada involved helping start the first independent ringtones portal in Canada. Canada did not have much license deals for music. So, for example, different kind of songs that were big at the time, like 50 Cent, Black Eyed Peas, and Fat Joe as well. So, I had to go into America to negotiate with license holders to figure out how to get those music licenses brought north of the border to Canada, which meant going to a lot of music conferences. It was brilliant, right down my alley. I love music. One night after one of the conferences, my boss, Naresh and I ended up in Mansion, and I recognized Fat Joe and DJ Khaled, and they were all just kind of hanging out and doing their thing. What I remember about that is they were with Cool and Dre, which are two famous producers that are tightly associated to Terror Squad, Fat Joe's crew. I remember Dre being incredibly smart and thoughtful. As for my DJ Khaled story, it was interesting, because DJ Khaled actually took me outside, separated me from the rest of the people in the club, and asked me everything that was doing with regards to ringtones and music licensing. He was just inherently curious and interested and clearly a keen businessperson. Then the Fat Joe element was really crazy, because I didn't speak to Fat Joe. Still to this day, I've ran into Fat Joe so many times and never had a conversation with him. The first time I saw Fat Joe, which was that night in the club, I remember being in the bathroom, washing my hands, and Fat Joe walked in the club. He walked into the bathroom, and then the bouncer walked in directly after him and said, everybody out. Fat Joe had cleared everybody out of the bathroom, and then the whole Terror Squad walked into the bathroom. I was one of the people that was leaving, and it looked like they'd called an emergency meeting for something or another. Quite frankly, I'm glad that I didn't stick around to hear what that meeting was about, because anybody that knows Fat Joe and Terror Squad knows that those guys are about it, and I wanted no parts of that. Being that you have a heavy interest in both Hip-Hop and Tech, where do you believe the two sectors intersect and how do they influence each other? The intersection of hip hop and technology is strongly influenced by the advocates within each realm. In hip hop, it's the artists, breakdancers, DJs, graffiti writers, and emcees who play key roles. In technology, it's the engineers and entrepreneurs. What stands out is the mutual appreciation between senior engineers, entrepreneurs, and individuals deeply involved in hip hop culture. Senior figures in technology often have a profound love for hip hop music due to its cultural significance. Conversely, those who have achieved success in hip hop are often enthusiastic about technology, especially in areas like crypto, the web, and innovative ways to distribute their art. The convergence of these two worlds occurs when individuals from both domains recognize and appreciate each other. There's a genuine eagerness to connect, driven by the shared understanding of the cultural importance of both hip hop and technology. Moreover, successful individuals in both the tech and hip hop industries are often considered mavericks. They've defied the odds, faced adversity, and garnered support for novel ideas, be it new sounds, genres, or technologies that they introduced. This shared experience of overcoming challenges creates a notable overlap between these two communities. What do you think about the Hip Hop scene in the Middle East, and in Dubai to be specific? Where do you see it going in the future and what factors do you believe it needs to blow up? The prominent presence in Dubai's hip hop scene is the annual Sole DXB festival held in early December, featuring a mix of global artists, legacy acts, and emerging talents in the hip hop genre. This festival serves as a litmus test for the local scene, showcasing both international and locally produced hip hop talent. From a consumer standpoint, there is a consistent interest and appetite for hip hop music in Dubai. Recent performances by artists like Big Daddy Kane and Jadakiss at Sole DXB demonstrated the local appreciation for authentic hip hop. Locally produced talents like Omar Offendum and Tac further contribute to the vibrant scene. However, there is room for the UAE hip-hop scene to incorporate more storytelling and behind-the-scenes narratives. While the original hip hop pioneers faced struggles and challenges, the Dubai scene has its own unique story that deserves exploration. The reality is that hip hop can capture not only hardships but also the good life, and Dubai, with its incredible lifestyle, offers ample material for anthems that showcase the city's vibrancy, from weekends on Jumeirah beach to the excellent food, shopping, and beautiful people. The absence of a Dubai anthem in the hip hop scene is noted, and there is a call for artists to embrace and tell the story of Dubai in a way that parallels how Miami or Vegas stories are shared through music. Such cultural highlights could contribute to the city's global appeal. Despite the current use of the song "One Night in Dubai" on Instagram, there's a desire for a more substantial crossover record akin to Will Smith's "Miami" that truly captures the essence of Dubai and resonates globally within the hip hop genre. How do you feel about the impact of AI technology on creativity, does it benefit or hinder creatives? The current impact of AI on creativity, from the perspective of an agency owner, primarily revolves around cost reduction. AI has significantly lowered the costs associated with image creation and copywriting. In a ten-stage creative process, AI allows you to input prompts at the initial stages (around steps one and two), and then it propels you forward, completing the work up to step seven. The result is a 50% reduction in input or effort, as AI handles the bulk of the work. The final steps involve adding a human touch to refine the output and achieve the desired level of creativity. To illustrate, envision a golf game where the tee-off represents the initial prompt, and the putting is the final refinement of the AI-generated artifact, such as an image or text. AI covers the substantial middle portion of the creative process, making it more efficient and cost-effective. Reflecting on the four Ps of content—plan, produce, publish, and promote—the impact of AI is evident across all these aspects. AI contributes significantly to planning by aiding in research and pulling together relevant statistics. It plays a crucial role in the production phase, assisting in scriptwriting and content creation. Additionally, AI facilitates publishing and promotion, making the creative process more streamlined and efficient. As AI continues to advance, its integration with creativity and content creation is expected to become more seamless and sophisticated. Whether it's helping with research, generating ideas, or improving efficiency in various creative tasks, AI stands out as a transformative force in the creative landscape, comparable to the impact of the mobile phone. You've lived and done business in all major cities in the world. Which one is at the top of your list and why? Dubai holds a unique position for me among the various cities I've worked or spent time in globally. The city has seen a significant rise in its prominence due to global shifts that have reshaped the hierarchy of powerful cities. Pre-2020, when you thought of top-tier cities, names like London, New York, Los Angeles, Singapore, and Hong Kong would typically come to mind. Now, Dubai has firmly positioned itself among these leading cities and is considered part of the top three to five cities globally. There are several factors contributing to Dubai's elevated status. Firstly, its strategic geographical location makes it easily accessible, with two-thirds of the planet reachable within 6 to 8 hours. The presence of the world-renowned airline, Emirates, further facilitates global connectivity. Additionally, Dubai manages its own tourism, ensuring a robust and well-controlled industry. The city boasts a high level of safety, and the process of setting up a company is becoming increasingly streamlined. Notably, the introduction of a tax system has instilled confidence among businesses, providing a transparent and globally compliant fiscal policy. Drawing from personal experiences in cities like New York in 1999 and London during the 2008 financial crisis and beyond, Dubai stands out as an exceptional place for doing business. The societal structure and safety inherent in the city provide a solid foundation and platform for conducting business, making Dubai an unparalleled destination in my global experiences. How did the idea for My Friends Your Friends come about? And do you see the brand growing to become something beyond a network event? The concept for My Friends Your Friends originated during a period when I was splitting my time between Dubai and London. In London, various communities of friends from music, tech, and media industries wanted to meet when I visited. However, limited time posed a challenge, prompting me to organize a gathering at Kings Cross, a central train station in London. I posted the event on Facebook, and to my surprise, around 85 people attended. This sparked the idea of turning it into a more organized event with co-hosts. After hosting the event a few more times in London, I brought the concept to Dubai in March 2017. The first Dubai event, featuring a dozen co-hosts, attracted approximately 85 attendees. With subsequent events and different co-hosts, the community steadily grew. By the tenth My Friends Your Friends event, we had 500 people gathering on one of the rooftops of the Burj Khalifa. The initiative has expanded to My Friends Your Friends 20, with launches in New York, Toronto, and London, reaching a global community of 5,500 people. What I'm particularly proud of is that the brand has evolved beyond being solely associated with me as the organizer. Initially, people attended because I organized it and they knew me. However, now the brand has become larger than any individual, and people attend specifically for the My Friends Your Friends experience. The community has developed a sense of recognition and connection independently of the organizers, a hallmark of a thriving and independent community. In your extensive DJ/Event promotion business, which event of yours is your favorite so far and why? My Friends Your Friends holds a special place for me, particularly because it has emerged as the brand that has experienced the most substantial growth. Even compared to Love Soul, where I DJed with my cousin Vic and organized large birthday parties for over 500 people in iconic London venues like the Gherkin, My Friends Your Friends has surpassed in terms of database and momentum. It has become a quintessentially Dubai brand, something that the people of Dubai take great pride in. What sets My Friends Your Friends apart is the fact that attendees come not just for me as the organizer but for the co-hosts, the brand itself, and the opportunity to spend time with each other. It has evolved beyond a personal association to become a collective experience that people genuinely cherish. Engaging with attendees at My Friends Your Friends, I've discovered that their motivations are diverse. Roughly 50% attend to meet new people, drawn by the allure of different co-hosts and venues. The other 50% come to connect with the My Friends Your Friends community. This duality allows everyone to tailor their experience, turning the event into a kind of looking glass where each attendee finds what they seek. This diversity of motivations ensures that each person has a unique and meaningful experience, and that's something I take great pride in. From the beginning of your journey until now, what are the three most important things you've learned? I think the simplest thing is being kind and having really, really good manners. You don't know, by saying please and thank you to somebody or asking them what their name is or how their day is, how generous you're being by giving them some sort of dignity and recognizing them and acknowledging them. I think another thing that I've recognized is that I was told this quote, there's a long story behind it, which I'll explain another day, but he who owns the customer is king, or she who owns the customer is queen. I feel like the closer you are to your customers, if you formalize your relationship with them, they've got your contact details. You've got their contact details. You can communicate with each other back and forth. I think that's a really important second lesson. When it comes to people, I always ask them, do you have a direct relationship or an email list? If they say no, I say, that's the first thing you've got to fix. Then the third thing I think is you've just got to absolutely believe in yourself. I know it sounds corny, but you just can't give up. It doesn't matter whether you've got things going on in your business or your personal life or your health. You can't let any of them get to the nucleus, which is your brain, and mess up your mindset. You've got to be able to self-heal, self-generate and inspire yourself. Of course, the Internet is great for that, and mentors are great for that. But you need to be able to find that part of yourself where if somebody's able to generate it and give it to you and change the way you feel, think about how you pass that on to others and then say it to yourself. That can often really get you out of rut, it's that you've got the same thing. The same thing that you use to lift other people up can be used to lift you up. It might not take you all the way that it takes somebody else, but sometimes, if that's all you've got, you've got to be able to tap into it and use it. Click here to connect with Raj Kotecha on Instagram Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

DJ MoCity, a celebrated DJ, promoter, and co-founder of Boxout.fm , South Asia's inaugural online community radio, hails from Baghdad and New Delhi. During his youth in New Delhi, where he was an avid hip-hop enthusiast, MoCity has evolved into a seasoned and highly regarded tastemaker in the music scene. He has played a pivotal role in fostering creative communities throughout Asia and the Middle East, contributing significantly to pioneering groups like the Reggae Rajahs (India), the 264 Cru (Dubai), and his acclaimed podcast, Motellacast. MoCity's dedication and philosophy are evident in the impact of his work, showcasing his commitment to the development of diverse musical landscapes. As a global citizen, he leverages his multicultural background to unite audiences and communities across various regions. We talk to MoCity about his first interaction with the nightlife business, his secrets to putting together successful events, the creative scene in Dubai and more. What Was Your Earliest Interaction with Music That You Remember? My earliest interaction with music, I would say, is attending a live concert of Amr Diab in Jordan sometime in the mid 90's. Who Inspires You the Most? I'd say my situation being from Iraq, being passionate about music. I think I inspire myself more than people inspire me. Might sound selfish, but I definitely inspire myself more than other people do. I look up to other people, but I don't know if they inspire me. What Were First Interactions with Nightlife and When did You Know that you Wanted to have a career In It? First interaction with nightlife was in New Delhi, India, around 2002, following my elder brother to the pool place where people played billiards. And then after that, sneaking into the clubs. I had a small situation where I lost a bet to someone, and they took away my mobile. Only way to get my mobile back was to somehow arrange some money so I went to the club owner, the place we used to go to, and I asked him to lend me some cash to pay the people to get my mobile back. He's like, "yeah, you don't have to pay me back the cash, just come to the party the next two weeks with 10-15 people each". That was my first feeling towards, "oh, these people are paying me to be at the party. That's interesting." But yeah, that was really early on, I was around 15. How Has the Creative Scene Evolved from The First Time You Landed in Dubai Until Now? Dubai is evolving every day. Every time I go back, things change. Every time I stay there, I see improvements. I would say the 264 left a really big gap once we stopped operating in terms of the culture and underground space. After that, it took a while for younger people to come up and do their thing. Big shoes to fill, but it definitely operates differently now. Dubai is considered underground and cool because of how loud Saudi has become. So, It's interesting. Which Set/Event of yours is your Favorite so far, and why? Favorite set is hard to say, but I think the parties that I organized in Delhi, have always been memorable. A couple of parties last year at Monkey Bar in Dubai have been extremely memorable too. What's The Story Behind the 264 Crew Coming Together, and what Impact did your Label Collective have on Dubai? The impact is it changed the entire scene. For Dubai, we operated on a different level when it came to underground culture, community building, arts, music and different mediums. The 264 crew was the first of its kind. It was the evolution of things that had come before us, but we really kind of took it to the next level in trying to push the boundaries of electronic music and underground culture. 264 is a random number with a tap number for a night out at a bar with the crew. We were nine people, but the core crew is now five people. 264 crew, special place, special people. You’ve had huge success in Delhi’s nightlife/event scene, from events such as Delitronica to festivals such as Sunburn, which attracted over 50,000 attendees. What are some key factors you’ve learned about putting together a successful event as a promoter and organizer? Key factor is having the right team. Key factor is keeping the attendees first and the money second. Key factor is getting all the licenses organized in time. Key factor is attending other events and having a bigger outlook, not just what you think should be the thing. I think my biggest inspiration and what sets me apart from everyone else is that I actually travel. I attend events, I don't just host or create or produce festivals. I travel the world to see how it is, and that allows me then to later create something unique, relevant to the place that I'm located in. Where do you see yourself in ten years? Not doing any of the stuff that I'm doing right now. I think I've given myself about four to five years in this music space and I'll retire after that. From the beginning of your journey until today, what are the three important things you've learned? Don't give up. Don't listen to other people. Follow your gut. I feel like these are really important things. Also not having to take everyone into consideration when making decisions. I like to roll different; I just do it; I don't overthink it. And then I'll figure it out if something goes wrong, I'll figure it out later. Click Here to Check Out MoCity's Instagram Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Faxon, a multifaceted fashion designer, artist, and creative visionary. Together with his partners, he is swiftly establishing a notable presence in both the fashion and art spheres with his distinctive and captivating designs. Faxon made the bold move to Dubai at the tender age of 16, igniting his journey towards realizing his passion for fashion. Now, with the launch of Faxon Labs and Construction Boyz, he is poised to leave an indelible mark by creating standout fashion pieces that reflect his unique perspective and life experiences. Join us as we discusses Faxon's initial foray into fashion, the intricacies of building a brand from the ground up in Dubai, and much more. What was your first interaction with art? I would say my first interaction was through music. I was in school in Nigeria, we didn’t have constant power and it's really sad that it's still the case now. So, I remember rushing back home after school closed hoping there will be power so I could watch MTV base or Cartoon Network. Of course, back then I didn’t realize that that it was art, that there's a team behind it. But I just deeply enjoyed it as it transported me into their world but, like clockwork, the power was almost never on when we came back from school, but rather when we were at school. Regardless, whenever I was lucky to catch it, I was always excited to catch up on the latest music videos or cartoons. What does fashion mean to you? I'm not in the business of fashion, I'm in the business of passion, and passion is that you enjoy doing something as a form of expression or an escape. I don’t make clothes, I make pieces, anyone can make clothes. Just as a canvas is nothing more than a piece of cloth until the artist expresses on it, my pieces are the same. They are an extension of me, my experiences, my expression and each piece I have made is attached to a moment of time and experience. Whether Good or bad and that doesn’t end on the fabrics, it extends to the furniture and sets I design. When did you know that it's what you want to do for a living? I didn’t, it was my escape from the trap days, the OGs know it and probably still have pictures of my first ever design. It was an orange prison jumpsuit with high neck, a chain and padlock on the neck with a chain strap connected to the sleeves, it was called “CIC.” I designed it as a joint and translated to crazy is contagious. I didn't know what I was doing then, and that piece was never brought to life. But fast forward 2 years later, when covid hit in 2020, I made my first official piece, which was of course a mask. But not just any mask, it was a double entendre, double sided mask called "20-20 can’t breathe", the “k” being a crown 👑. Which artists/designers inspire you the most? GOD, he is the best artist, designer, scientist. I mean just look at the clouds for an example or the soul, it is an imperfect perfection. What made you want to start your brand “Construction Boyz” and what is the meaning behind it? Construction Boyz is a brotherhood, a family in an ever evolving, ever constructing, diverse city of Dubai. Just like any family, I alone didn’t start Construction Boyz, I am the most stubborn and persistent in the family. But before art or business, it is a family. Moving and growing up alone in Dubai from the age of 16 away from family was tough, but with brothers like mine, life is always good and we are constructing the new world order. How did you come to develop your style? What style? I don't have a style; I feel like the idea of style puts me in a box. I am a Chameleon, forever changing colors, learning, unlearning, curious and forever changing form like mercury. I always want to experiment with things I don't know so I can learn. I believe I am the new Davinci, see Construction Boyz is my sword, my wrath and Faxon Labz is my shield, my peace. Being that you come from a background rich in culture, do you see yourself incorporating elements of Nigerian/West African culture in your work? First of all, I am a proud Naija boy, and in terms of incorporating my culture in my art, I do, but you have to pay attention to see it. My lab Faxon Labz is heavily inspired by Nigerian culture. From the logo to the art and the designs. However, I am inspired by a lot of other things as well. American hip hop, UK culture and more importantly the culture here in the Middle East. Culture is a united, agreed upon idea or way of life, and my art speaks not just to African humans but all human beings. What’s your experience like building a fashion brand from scratch in Dubai? Building anything worthy in Dubai is super expensive and challenging, especially when you’re starting with zero professional knowledge and connections. I spent at least 13 months and a lot of money travelling from Dubai to Sharjah to Ajman to RAK, looking at tailors, factories, fabric suppliers, researching and experimenting on my pieces and on my craft. But now, it is paying off because all that knowledge, time and money spent helps me help people starting their brands with the construction of their pieces without them having to go through all that hassle. Though most factories here are limited to the basic machineries, my search still goes on and InshaAllah, we will have a Construction BoyZ factory in the near future with all the high-end machinery around the world making everything locally. Where do you see yourself in 5 years? Global. I see myself as a globally renowned artist and businessman. I see myself on the Forbes list, BOF, Vogue and all that. As for construction boyz, I see us having revered establishments in the Middle East, Africa and across the world. I also see Faxon Labz being an in-house, well-equipped lab for the youngins to practice their craft. From the beginning of your journey until now, what are the 3 most important things you’ve learned? Only 3 things are tough, but I will sum it up to three Phrases. Persistence in phases, deflect fine and never quit but don’t kill yourself. I believe the other two are self-explanatory, but I will explain deflect fine, it basically breaks down how to detach, reflect and refine. Deflect fine is a system I use and have recommended to others, it works best when things are chaotic or if you are facing a block as an artist and I believe we all need it once in a while. Detach, Reflect and Refine. Click here to check out Faxon's Instagram. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Tayeb Santo, is a rising star making waves in the Arab hip-hop scene. Drawing from his upbringing in the UAE, Santo infuses his music with personal experiences, delivering smooth flows and witty wordplay that have cemented his reputation as a skilled lyricist. With dual master's degrees under his belt and fluency in diverse Arabic dialects including Arabic Fusha, Algerian Darija, Emirati, and Egyptian, Tayeb stands out as a dynamic force in the music industry, carving his own path within hip-hop. Despite the hurdles he's encountered, Tayeb has established himself in the Dubai music scene, gracing prestigious venues and festivals across the city. With his talent, tenacity, and distinct style, he has garnered a devoted following, poised for even greater success on the global stage. What was your first interaction with music? It was back in Algeria when I was a kid, I used to hear hip-hop music blasting from my neighbor's house studio and TV channels randomly at home. Which was building up in my head and made me always subconsciously observe the culture, sound, style etc. (That was the first spark.) While growing up in the UAE, I got exposed to Emirati rap through rap forums and Bluetooth, which helped me further connect with it and at some point, I started writing and wanting to rap in 2010. -What are your inspirations? I take inspiration from everything. My childhood, life experiences, the internet, anime, hip-hop music. I can go on and on, but whatever I observed in my life, I try to reflect it on my art. -What made you want to rap in Arabic rather than English? It just makes sense to me, why would I rap in another language and leave my culture behind? I feel more empowered and confident using my mother tongue. There’s a beauty to it, also it resonates with our region and the Arabic music scene needs that. -Who are 5 people you dream of collaborating with? Abyusif, Marwan Pablo, Erikkk, El grandetoto, SlowMoe. -Which song of yours is your favorite so far and why? Mafi Noom, it just sounds good, although it was in a phase where I was still very much an amateur in the studio. I am not good with mixing and mastering which was a downfall and restricted me a lot in the past few years, but I am finding new ways of elevating my production by having the right people around me. But my favorites are yet to come. (upcoming tracks where I started putting more effort into my music) -Being that you come from a background rich in music, do you see yourself using elements from Algerian/Arabic music in your work? Yes, I do and there is yet more to come. I want to further explore with Algerian RAI music, nostalgic Arabic anime music that my generation witnessed and much more. -You were featured in the Middle East's ``Fire in The Booth '' cypher hosted by Charlie Sloth, what was the story behind you getting that opportunity and how has it impacted your career? it was just the right time; Big Hass gave me a call and told me "You have been selected; you have 4 days to prepare something." I told him I am ready. -Where do you see yourself in the next 10 years? I really don't know honestly; I want to focus on my career year by year and build up on that. -What is the story behind your latest single “O6 Radio”? I heard the boy's project at my friend's studio (SM records), and I told him I wanted to drop a verse. I wanted to revive the old Underground UAE RAP music style which was simple and delivered in boom-bap beats. I felt like I wanted to go back to basics and just make music for fun. -Out of all your live performances so far, which one is your favorite and why? The latest MOTB, Dubai shopping festival in Dubai Design District. The crowd was very diverse yet energetic and supportive. Even though a lot of them heard me for the first time, I had a very pleasant, enjoyable moment on the stage. -From the beginning of your journey until today, what are the 3 most important things you’ve learned? Consistency, authenticity, charisma Check out Santo's Instagram here. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

In recent years, the world has witnessed a remarkable resurgence of interest in Arab jewelry brands. These brands, steeped in rich cultural heritage and exquisite craftsmanship, have been captivating audiences globally with their unique designs and innovative approaches. As we step into 2024, let's explore 10 Arab jewelry brands that are set to make waves in the industry and deserve your attention. Jalina.Lu Jalina Lu stands as a testament to the visionary creativity of Saudi designer Jalila Nayil, whose keen eye for design consistently breathes life into her projects, each one exuding a unique and elegant allure. Rooted in a profound passion for art, design, and personal well-being, Jalila's journey to success is a testament to her dedication and multidisciplinary approach. The genesis of Jalina Lu emerged as a form of self-care, serving as a powerful outlet for Jalila's mental health journey. Through the therapeutic canvas of fashion design, she found solace, channeling her attention and energy into creating pieces with profound significance and empowering value. Her collection of earrings, bangles, rings, and more serves as a tangible manifestation of her battles with anxiety and depression, each piece infused with a sentimentality that transcends mere adornment. Wearing a creation from Jalina Lu isn't just accessorizing; it's embracing a chapter from a compelling narrative meticulously crafted by Jalila Nayil. Her everyday jewelry resonates with emotion, instilling a sense of confidence and liberation, encouraging individuals to express themselves authentically. Each piece invites wearers to embrace their true selves with grace and elegance, celebrating the inherent beauty that lies within. Limited Time Offer: Special Offer for VSNRY Magazine Readers, use code "VSNRY" with Jalina.Lu to get 10% off. Azza Fahmy Azza Fahmy, the renowned Egyptian jewelry designer, is celebrated for her stunning and innovative pieces. Infused with Arab and Islamic influences, her collections are known for their creativity and beauty. Recently, the brand collaborated with the French Fashion House Balmain to create the Eyec of Horus Bustier. Having been a fixture in Egypt for many years, Azza Fahmy's brand has expanded internationally, gracing celebrities like Souad Hosney. Additionally, The Design Studio by Azza Fahmy stands as Egypt's inaugural professional jewelry-making school, further cementing the brand's legacy. Tamarzizt This brand seamlessly integrates geometric patterns with North African-inspired motifs, resulting in contemporary yet romantic jewelry. Designer Oumaima Tamarzizt finds inspiration in her Tunisian roots, modern architectural elements, contemporary art, and journeys to India. Shamsa Alabbar Shamsa Alabbar, a Dubai-based fine jewelry designer and founder of her namesake brand, draws inspiration from Arabic typography and her background in graphic design. Her designs transform Arabic calligraphy into geometric shapes, showcased elegantly in her earrings, necklaces, bracelets, and rings. Jwaher Jewels Jwaher Jewels, a Saudi brand, uniquely celebrates Saudi culture and heritage through its creations. Their standout piece, a recreation of the Saudi map, propelled the brand to prominence, distinguishing it from other jewelers. Fabula Fabula, derived from the Latin word for "story," encapsulates narratives of love, devotion, and beauty within each precious gem. Founded by Darine, a 30-year-old Palestinian, and Saada, a 28-year-old Syrian, both born and raised in Abu Dhabi, the brand's mission is to share this timeless beauty worldwide, infusing every occasion with unmatched glamour. Jude Benhalim Established in 2011, Jude Benhalim is a fashion jewelry brand bridging East and West, appealing to the bold yet feminine, blending tradition with modernity, and balancing delicacy with strength. Jude Benhalim's designs incorporate architectural elements, abstract shapes, and bold patterns, realized through a fusion of materials and concepts. The brand is founded on the belief that art and sustainability can coexist harmoniously. Embracing recycling and reusing practices, Jude Benhalim Jewelry ensures that no materials go to waste, reflecting its commitment to sustainability. Noudar Noudar, derived from the ancient Arabic word for gold, embodies the vision of Noor Ali Hussain Alfardan, founder and designer of Noudar Jewels. Combining influences from Arabian civilization's timeless treasures with a modernist approach to luxury jewelry, Noudar pieces exude sophistication.Inspired by the noble heritage of Arabic and Islamic culture, this collection showcases Omani patterns reminiscent of mosaics and Henna designs, resulting in daring yet romantic jewelry for the modern woman. Noor's passion for watches and horological mechanisms deeply influences Noudar's designs, emphasizing craftsmanship to enhance comfort, movement, and flexibility in her creations. Having started designing jewelry in childhood, Noor launched Noudar in 2012. She believes that among the new fine jewelry brands emerging, those owned by women are thriving. Recently, she was recognized as one of the 20 most influential women in the industry by Arabian Watches and Jewelry Magazine. Bil Arabi Launched in 2006, Bil Arabi epitomizes modernity, infusing introspective messages and deep meaning into captivating jewelry for all generations. Each creation embodies true craftsmanship, celebrating individualism through versatile designs. With its reimagined calligraphic shapes and forms, Bil Arabi stands out as one of the most dynamic brands emerging from the Middle East, pushing boundaries and exploring new horizons in the jewelry scene. By merging artistic alphabetic letter movement with intricate design concepts, the brand ensures memorable moments for its wearers. L’Atelier Nawbar Founded in 1891 in Beirut, Lebanon, L’Atelier Nawbar is a jewelry brand renowned for crafting intricate and delicate designs that symbolize love, beauty, heritage, and spirit. Across four generations, the legacy of creating meaningful jewelry has endured, standing the test of time. With over 120 years of experience, L’Atelier Nawbar has mastered the art of craftsmanship and tradition while remaining relevant in a modern context. Dedicated to offering contemporary tributes to heritage, L’Atelier Nawbar inspires dreams with its timeless creations. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Rozan is a multifaceted individual whose expertise spans communications, strategic advising, cultural diplomacy, and activism. With a firm belief in the power of self-expression, she has reshaped perceptions and influenced entire markets throughout her career. Remarkably, Razan achieved significant milestones at a young age. By 21, she was the youngest appointed editor in British publishing, and by 28, she was recognized as a Young Global Leader. Despite her impressive accolades, her focus remains steadfast on addressing global challenges through a blend of entrepreneurship, philanthropy, and innovative programming. Razan serves as a beacon of inspiration for aspiring entrepreneurs across the UK, Africa, and Arabia, embodying resilience and leadership in her endeavors. As an ambassador and advocate for the arts, she champions social change, youth development, mental well-being, and the promotion of local creativity as a national priority. Continuously shaping what she terms a worldwide "African renaissance," Razan's contributions leave an indelible mark on the global stage, inspiring others to strive for positive change and cultural enrichment. In this interview we speak to Razan about her beginnings, her advisory with the UN, her relationship with Dr.Sebi, her early contribution to Saudi Arabia's renaissance and much more. What was your first ever job? A street team member for the overall BMG Entertainment conglomerate in London - at the age of 15 LOL. Can you explain what a ‘street team’ is for the people who don’t know? Basically, we were a hand-picked group of very ambitious kids working in the promotions department of BMG - which at the time was home to a number of labels such as Arista and RCA. Our roster of talent was huge and brilliant. I couldn’t believe I was working with the stars I grew up idolizing, and also learning from executives who were the literal engineers of my youth's soundtrack. Every chosen street teamer was like a baby powerhouse. We knew (very intelligently) how to generate ‘cool’. We knew all the best DJs and had them on speed dial, all the events, fashion trends, community centers, festivals, magazines, and everything else surrounding the cultivation of mass appeal. We believed in A&R. We understood guidance. We knew how to take a (good) artist, genre or record and blow it up within an avenue of critical acceptance most BMG staff had no clue about: young people. It was the best first job a girl like me could have because it allowed for wider experimentation. I had no idea what I wanted to be in life. It was just this passionate love and curiosity for the arts, music, fashion, and the rooted cultural landscapes that make (and present) us.  I was a catalyst well ahead of my time, I knew that, and I appreciated the opportunity to explore all forms of creative strategy, expression, curation and direction. I started writing then too and soon became the youngest appointed editor in British publishing.  I felt it was time we created equilibrium between American talent and what we as Brits were making musically. That was the basis of my editorial mission at RWD magazine. Strategic storytelling, fashioning and SHAPING is where that equilibrium begins. Being that you moved from place to place in your younger years, going from Sudan to Kuwait to Egypt and finally settling in the UK, how did that experience shape the person you are today? There are pros and cons to a life of movement.  I’ve learned the power of flexibility, what it takes to rapidly readjust to pretty much any environment… I’ve also had to cope with devastating wars more than the average person, which helped me understand a much larger - truer - spectrum of humanity. How terrible we can be, but also how incredible we are. You’re one of the history-makers in breaking London’s 'Grime’ scene through your work with RWD and the early use of a social media, can you take us through the most important factors that helped make Grime a household genre? First, grime was good. At the time it didn’t even have a name. It was a super definitive GREAT sound that everyone got into quickly. It spoke to us as Londoners very loudly. That’s the only lasting factor at the end of day… being unavoidably good. What made grime household was a smart combination of editorial relativity, artist development, taking advantage of the growing internet and just, straight up invasion. We really didn’t care. No matter the blocks we bust through them all - together. Grime was really more of a movement in its beginning era, and that unison gave us power. The music took from everywhere to formulate its vibe… there were elements of jungle, crunk, dub, garage, reggae and hip hop. For the first time in our generation, we created, pioneered and made our name as people of color from the UK. It was and still is a monumental mark on the industry. Similarly to the explosion of Afro beats, I was there as the first and only women to write, curate and globalize our powerful story. What is your favorite project you ever worked on and why? Can’t pick a favorite. When you’re a catalyst you’re a natural multi-disciplinarian. All your varying works come together as one hegemonic impact. Witnessing success in the African and Arabian regions and catapulting CCI through monumental moments of exchange have been particular standouts. The Museum of the Future in Dubai, fashion, music and sports in Saudi Arabia. Creativity and diplomacy in Kenya and Nigeria. The Magic drive (@themagicdrive) is my way of giving back and I cherish our work there too. I also love the power of conversational convening, curating, connecting, speaking and driving the honest dialogue necessary for genuine development.  I’m a whole institution in one intensely layered human and recognize the audacity of my vision. I see it all come to life everyday.  Being that you’ve worked with, advised and represented several government entities and organizations such as the UN, what role do you believe art, culture, and creativity play in creating peace between nations? Every role. I coined the acronym ‘CCI’ as a means to legitimize and better economize what we’ve been forced to understand as secondary for a reason. I argue that our power isn’t ‘soft’ for a reason. I am (amongst many things) a cultural diplomat and sought after advisor for a reason. As creative and cultural practitioners we are the keepers of emotion, the attitude rulers, the energy makers. The best thinkers and connectors when it comes to human understanding, and connection. The genuinely heartfelt storytellers that essentially paint the most important introductory picture of any given nation. I see nothing more vital in peacebuilding than matters of the heart either. All of which, we (often painfully) are responsible for. Wherever you see me musing just know that the best of that beautiful place, person or project is about to be revealed, authentically and epically. From launching the Middle East’s international boxing stage in Riyadh, to editing the Kingdom’s first female super hero comic book series, fashion mentorship, music and tourism development and defining a new cultural expression, you have played an integral part in Saudi Arabia's renaissance over the past 10 years. From your point of view, how has Saudi changed, and where do you see it going in the future? That’s a complicated answer but I’ll do my best to simplify… in short Saudi has actionably (and finally) realized its OWN potential. I remember meeting friends from the Kingdom who lived in London or LA, and they always used to say they were “never going back”. They wondered why I argued and encouraged a return to build new ecosystems around a more localized ID. They hated their own home. They couldn’t see what I saw and didn’t understand what I believed in. This is something I’m used to because I’m always ahead of the game. Pioneering is generally a lonely place. Today, a lot of them have said I was right, and show so much gratitude for planting these reorienting ideas. Many moved back and are now dedicated to Saudi’s whopping growth as an international destination. The brain gain is real, and this is definitely a massive achievement. Domesticating appreciation and taking the time to really build on what it means to be “Saudi” (just as we need to do across the African continent) is what I’d like to see more of. You’ve cultivated a friendship with the late great Dr.Sebi, how did that relationship come about and what are the most important things you’ve learned from him? I went to his village in Honduras and ended up living there for almost a year. We grew close immediately. He trusted me, and because he was burned by a lot of people including his own family, trust was a golden rarity for him. I learned so much from this legendary man. He became a second father and I used to spend hours every day listening to his thoughts and memories. He used to say I reminded him of Left eye [from the legendary girl group TLC] and believed in my ability to share his legacy. Just buy my book to find out more. It’s all too profound to detail this way. (Releasing it Later this year. Announcements will be made on rozanahmed.com - inshallah :)  Through your advisory “Africanism,” you’ve dominated growth in the fashion and arts industries in Africa too. What can you tell us about this rising sector in the continent, the best projects you’ve worked on and where you see the fashion industry in Africa going? Watch my Business of Fashion (BOF) keynote on YouTube…  it’s a 20-minute breakdown answering this question perfectly. Where do you see yourself in 10 years? I’m really into family dynasty these days and creating a domestic empire. Coat of arms and pinkie rings... hosting the best dinners so hubby can close his deals in the most chic and nourishing energy. I’ve always been a bit of a mob wife to be honest, except I’m stupendously single. Nothing is more fulfilling in my opinion than building a lavish family, and home. Let’s hope I’m doing exactly that over the next decade. From the beginning of your journey until now, what are the 3 most important things you’ve learned? 1. Grace is the goal. Knowing and choosing grace is how life can be managed in the best way. 2. Mediocrity is celebrated more than anything right now, but guys… never underestimate the desperation for merit - regardless of what’s being forced as ‘popular’. Our social lens is clearing, the global south is winning, and genuine greatness is what ALWAYS lasts. Every time. Stick to being a good person. Excellent at all that you do. That’s legacy. That’s timeless. Nothing else. 3. Peace is everything. It’s key to life and essential for business. Crucial actually. We should all be advocates for peace and I say that as an order. Don’t ever think war elsewhere won’t affect you directly. It will, and it does. Click here to visit Rozan's website Click Here to connect with Rozan on Instagram Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

JoGis is a vibrant self-taught creative powerhouse that channels the electrifying energy of pop art and street art, infusing each piece with explosive color, diverse techniques, and captivating textures. hailing from Spain, JoGis takes his work to the next level by incorporating the most exclusive materials, making every creation an unparalleled collector's gem, bursting with individuality and unmatched flair. From mesmerizing canvas masterpieces to awe-inspiring sculptures, luxurious car transformations, and even bespoke furniture collections, JoGis does it all – and does it with a flair that's impossible to ignore. Whether it's revamping your living space or crafting the perfect ambiance for a chic restaurant, JoGis brings creativity and innovation to every project, leaving a trail of awe and inspiration in its wake. In this interview, we speak to JoGis about how he got into art, the work he did for the Qatar 2022 World Cup and much more. What was your first interaction with art and when did you know you wanted to do it for a living?   It was like something magical. I've always been good at drawing and creating with different materials because I'm fascinated by exploring new textures. I created some large paintings for one of my offices. When I shared them on social media, art dealers from Japan fell in love with the paintings. We reached an agreement for the sale, and from there, I began to be known in the art world, and it continues to this day.   How was it transitioning from being an athlete to an artist? And is there any skill you picked up as an athlete that helped you with your art career?   I come from extreme sports, which unfortunately was not very lucrative, and I'm someone who doesn't like to limit myself at work. In the world of art, with discipline, it's an incredible job without limits. Undoubtedly, sports have been of great help. My level of discipline in my work is extreme; everyone who knows me knows this. I'm presented with enormous projects, and if I like them, I never say no. Sometimes, I even say yes and then figure out the formula, and the result is exceptional. I take it as a challenge, something that I'm passionate about.   Which artists inspire you the most?   Honestly, I don't draw inspiration from other artists. I always say I have a gift. I can find inspiration in a simple store, while traveling, at a friend's gathering, or from the most peculiar places. When I finish my collections, and there's great work in them, it amuses me that inspiration can come from something so simple sometimes.   Which project of yours is your favorite so far and why?   Honestly, it's very difficult to choose one because if I'm not passionate about it, I don't do it. But my sculptures, "JoGis Bear", and the world that has been created around them are magical and unsurpassable for me. When I see my own works, they exude peace, positivity, and great harmony, something to be appreciated in the world we live in today.   When did you get your first paid gig as an artist, and what advice do you have for other artists looking to make a living off their creativity?   Honestly, it was tough. I set up my first gallery before COVID, and it was a challenging time because we had invested a lot of money, and then we were idle for a year. But when the world opened up again, we started selling and working very hard to keep growing. One thing I learned is, if you want to go far, do not focus on the money. Put all your love and passion into what you do every day, be smart, and money will come. Since I've been working in the art world, I work for passion, not for money. I even have certain pieces that I value more than their price, and only a few buyers can access them. I want them to be in the best homes. It might sound a bit crazy, but I grow attached to my paintings as if they were humans.   What made you want to set up your own gallery in Marbella, and how has that helped in your career as an artist?   Marbella is a magnificent place to live; its climate and international people make this city addictive for me. People here also love us, and I think that's a big plus. As for setting up my own gallery, I wanted something as crazy as me, so I created my own gallery concept where I only exhibit my colorful art, filled with lights, special effects, and more. From there, we've made sure it's not a boring gallery. JoGis Art hosts presentations of international brands, showcases my new collections, and organizes parties for my friends to enjoy in a magical place. In summary, it has become a strategic meeting point where art and color enthusiasts can come together and enjoy the artist's unique space.   What can you tell us about the work you did for the 2022 World Cup in Qatar?   Honestly, the Emirate has always treated us very well, and they fell in love with my art for the Qatar project. They selected me to create a series of works that had a significant impact, and they were fascinated. I think in these countries, I can never say no to anything because I appreciate their professionalism and how they handle things with us. How did the opportunity come about, and what was the experience like for you?   There's always a great responsibility; many people only see the end result, but to be there with these brands or governments, you have to be very responsible and do a good job. But one thing I enjoy is the seriousness in large projects, so I had an incredible experience, and not only that, but also how the country takes care of you, allowing us to get to know it in a spectacular way, thanks to its government.   Who are 5 people/brands you aspire to collaborate with?   Well, I'm not sure, but I definitely have some spectacular projects for the United Arab Emirates. We also work with many luxury car brands because I'm passionate about cars. What I do look for is collaborating with brands that have certain values.   From the beginning of your journey until now, what are the 3 most important things you've learned?   I have always believed in myself and have a lot of faith in my discipline. I never want to stay in my comfort zone; spectacular things are always outside of it. Having a team to trust and being able to grow without limits is crucial. Check out JoGi's Instagram here. Check out JoGi's Website here. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

In an age marked by technological advancement, the integration of artificial intelligence has sparked a revolution across diverse industries, including music. While concerns about AI-generated songs mimicking the voices of beloved artists may give rise to apprehension among music creators, the reality is quite different. AI presents a wealth of tools and opportunities that can enrich creativity, streamline workflows, and forge deeper connections with audiences in unprecedented ways. From composition and production to marketing and audience engagement, here's how music artists can harness the power of AI to unleash their full potential and thrive in the digital era. AI-Assisted Composition and Production AI-powered tools play a pivotal role in aiding music artists throughout the composition and production phases. Platforms such as Amper Music and AIVA leverage machine learning algorithms to craft original compositions tailored to specific moods, genres, or project requirements. These tools not only offer inspiration but also serve as collaborative partners, empowering artists to explore new sonic realms and experiment with diverse musical elements. Moreover, AI extends its assistance to the mastering stage of music production. Various AI mastering tools automate repetitive tasks while enhancing the overall sound quality of recordings. These algorithms excel in tasks like identifying and eliminating background noise, refining audio clarity, rectifying timing or pitch discrepancies in vocal recordings, and even emulating and augmenting the sounds of different musical instruments. Furthermore, AI tools streamline the mixing and mastering processes by analyzing and optimizing them. This simplifies the endeavor, reduces time investment, and cuts costs, eliminating the need to engage a professional for mastering services. With AI, artists and producers can achieve the desired balanced and polished sound more efficiently and affordably than ever before. Personalized Marketing and Promotion AI brings a game-changing advantage to the music industry: its unparalleled ability to sift through vast amounts of data, uncover patterns, predict emerging trends, and unveil correlations in music consumption. While predominantly utilized by larger companies, these tools hold immense potential to empower musicians and producers, enabling them to create music that resonates deeply with their target audience. Drawing data from a myriad of sources including streaming platforms like Spotify, Amazon Music, and social media giants such as Instagram and YouTube, AI dives into metrics like views, streams, likes, comments, and shares. Beyond numbers, AI also delves into audio signals, lyrics, and other metadata, painting a comprehensive picture of a musician's performance and audience engagement. Once armed with this wealth of data, machine learning algorithms kick into high gear, analyzing patterns and trends to gauge an artist's popularity and potential commercial success. This invaluable insight not only guides musicians in fine-tuning their craft but also offers a roadmap for data-driven decision-making, helping them better understand their audience preferences and tailor their offerings accordingly. Moreover, AI's influence extends to streaming platforms through recommendation systems. These systems leverage user data to curate personalized music suggestions, irrespective of an artist's current stature. By leveraging AI-driven marketing platforms, musicians can tap into the power of data analytics and machine learning algorithms to pinpoint target demographics, decode consumer behavior, and customize marketing campaigns for maximum impact. This personalized approach not only enhances visibility but also fosters deeper connections with fans, ultimately cultivating a dedicated and loyal fan base in the fiercely competitive music landscape. Enhanced Performance and Live Experiences The advent of AI technologies is revolutionizing live music performances, empowering artists with groundbreaking tools to elevate their onstage presence and captivate audiences like never before. With AI-generated visuals and immersive lighting effects, artists can transform their performances into unforgettable spectacles that transcend conventional boundaries. Real-time audio processing and performance analytics further enhance the experience, allowing artists to fine-tune their sound and engage with audiences on a deeper level. But the innovation doesn't stop there. AI-powered virtual reality and augmented reality platforms are opening up new frontiers for live music experiences. Through virtual concerts, artists can transport fans to immersive digital environments, breaking down geographical barriers and connecting with global audiences in unprecedented ways. Whether it's performing in a virtual stadium or interacting with fans in real time through AR overlays, AI is revolutionizing the live music landscape, ushering in a new era of creativity, connectivity, and boundless possibilities. Collaborative Creativity and Innovation AI is not just transforming individual artistic endeavors; it's also catalyzing collaboration and innovation across the music industry. Through interdisciplinary partnerships and creative experimentation, AI platforms like Google's Magenta and Sony's Flow Machines are breaking new ground. Artists, composers, and technologists come together on these collaborative AI platforms to pioneer groundbreaking projects that seamlessly blend human creativity with machine intelligence. By embracing AI as a collaborative tool, music artists are pushing the boundaries of creativity, challenging conventional norms, and pioneering new genres and styles. These collaborative efforts foster a dynamic synergy between human ingenuity and AI capabilities, leading to unprecedented artistic expressions and musical experiences. With AI as their ally, artists are charting new frontiers in music, driving innovation, and inspiring audiences worldwide. AI tools to help with creativity blocks Creativity blocks are a common hurdle for musicians and artists, often striking unexpectedly and leaving individuals feeling lost and uninspired. Whether struggling with melodies or lyrics, these moments of creative stagnation can be frustrating and demotivating. Enter AI tools as a beacon of support. Platforms like Soundraw , Boomy , or Soundful , offer AI music and sound generators that can provide the creative boost needed to overcome these obstacles. Whether generating melodies or exploring new harmonies and sounds, AI tools can reignite inspiration and spark fresh ideas. In a music industry driven by trends and consumer preferences, data-driven insights are essential for informed decision-making. AI technologies analyze vast amounts of data, including streaming metrics and social media engagement, to offer artists actionable insights and predictive analytics. By harnessing these insights, artists can tailor their creative output, marketing strategies, and touring schedules to better resonate with their audience and maximize impact. The goal isn't for AI tools to replace creativity but to complement it. They serve as catalysts for innovation, providing suggestions and sparking improvisation to fuel artistic exploration. Similarly, text generators like ChatGPT , Scribe , or Chatsonic , offer assistance in lyric writing, helping artists define angles, suggest words, and explore new phrases. With these tools at their disposal, artists can break through creative barriers and unleash their full potential. Your ultimate virtual assistant ChatGPT, a form of generative AI, is akin to automated chatbots commonly found on customer service websites. Unlike traditional search engines like Google, ChatGPT synthesizes information from various sources to create something new and unique for a specific purpose or perspective. This versatility holds immense potential for musicians and artists. Need assistance with your artist bio, PR release, or crafting your artist brand? ChatGPT has you covered. Tailoring its output to your specifications—including location, target audience, genre, and preferred length—ChatGPT generates text that serves as a starting point in the creative process. However, customization is key; you'll likely need to personalize the generated content to reflect your unique identity and music. While ChatGPT's output may feel somewhat unnatural in tone, it provides a foundation that can be refined to suit your style. This makes it an ideal tool for content creation across various music-related activities, from social media post captions to blog articles. But exercise caution: while ChatGPT generates text, the accuracy of the information it provides isn't guaranteed. Always fact-check any data provided by ChatGPT before sharing it with your audience, especially in fact-based posts or comments. Using ChatGPT to generate lists and plans In addition to generating text for content creation, ChatGPT can serve as a valuable planning and organizational tool for musicians and artists. Whether you're mapping out a tour, devising a marketing strategy, or simply tackling tasks that require a structured plan, ChatGPT can streamline the process and save you time and energy. Planning a tour, for instance, involves numerous tasks that can be overwhelming to organize manually. By providing details such as location, duration, budget, and target audience, ChatGPT can swiftly generate a customized itinerary tailored to your specific needs. Similarly, when crafting a promotional plan, ChatGPT can transform your input about activities and timelines into a coherent and organized strategy in a matter of seconds. However, it's essential to review the generated text carefully to ensure accuracy before putting it into action. While ChatGPT excels at generating plans and itineraries, it's always wise to double-check technical details and consult with professionals if needed. With ChatGPT's assistance, you can efficiently plan and execute your music-related endeavors with confidence and clarity. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Meet Tasabeh Diab, a Sudanese model, blogger, and entrepreneur who made history in 2024 as the first Sudanese woman to compete in the Miss Global pageant. Born and raised in Khartoum, Sudan, her journey reflects Sudan's growing embrace of diversity. Based in Dubai, UAE, Tasabeh is a prominent social media influencer with over 300,000 Instagram and 700,000 TikTok followers. Alongside her successful career in real estate, she founded Bronze Beauty Cosmetics. Tasabeh holds a bachelor's degree in accounting, banking, and finance from the Sudan Academy for Banking and Financial Science. In this interview, Tasabeh talks how she started out on social media, being Sudan’s first Miss Global contestant and her cosmetics brand “Bronze Beauty”. What was your first ever job? I started working at the very early age of 14. I was living in Saudi Arabia and had good English in comparison to the community, so I started working as a private teacher and I was giving private English classes to college girls. After graduation, I came to Dubai and started working as an assistant accountant in a Real Estate company at the age of 22.   What was your first interaction with the world of fashion and beauty? I always loved fashion and dressing nice, and I always believed in the saying "look good, feel good". Two years and a half ago, I made a TikTok video. It was my Eid outfit with some transitions. Since then, I got into social media and the Fashion Industry, it all came after that video two years ago. What was your transition like going from working in Real estate to being a lifestyle influencer to winning a global beauty pageant? I studied banking and finance and have been working in my field since the day of my graduation. Still, I always had that feeling that this is not where I wanted to be. I used to go to work watching influencers on social media while drinking my coffee in the morning, telling myself this is the life I want to create for myself. But I didn't know how or where to start from back then. That was until I posted that video, and it opened doors for me in the social media field. After that, I just started positing my daily routine along with my passion for traveling. I used to post traveling vlogs and here we are today with over 1M followers in total across social media platforms. As for Miss Global, it was something else, I've always lived with a specific definition for beauty. When I applied, I wanted to break that definition and show every-single young women that she's beautiful no matter her skin color, background or age. We are all queens, just without a title and this what I was trying to communicate to my community. Especially that I'm breaking a huge sequence as the first Sudanese women to be in a global beauty pageant.   What made you want to launch Bronze Beauty? For me, I like to enhance my natural beauty and not change who I am. I have African "curly hair" along with my eye problem, I can't see unless I wear glasses. The idea started due to the fact that sometimes, I like to have a silky hair and most of the time, I don't know how to control my curly hair. I wanted to use something that can make dealing with my hair easier, but at the same time without changing my personality. This is when I started searching online and started communicating with the best hair brands to find the best product. Same goes with the contact lenses. I wanted to get rid of wearing glasses all the time but at the same time have it with a natural eye color to enhance the beauty of our eyes. This is when I dropped my first contact lenses line. It had 3 colors, all natural and suites bronze and dark skin colors. How did you feel when winning Miss Global Sudan? I felt proud and that I was able to have a voice for all the Sudanese women as well as for my country of Sudan too. Especially because of the situation my country is going through at the moment. I am the first Sudanese women to be on a global stage. This a huge responsibility and a lot to communicate to the world. Being able to deliver that message makes me really proud and gives me more courage to deliver more for my people.   How did the Sudanese community react to you being the first Sudanese woman to compete in the Miss Global Beauty Pageant?  I found all the love and support from my community, which gave me more strength and courage to make them really proud.   Being that you're a fashion influencer, what does fashion and clothing mean to you? Fashion to me is a reflection of your spirit and personality, that's why I choose to wear colorful, full of life outfits to reflect my spirit and personality. I also believe that how you dress is how you feel about yourself, that's why you won't see me in one style, it's always depending on my mood.   Where do you see yourself in 10 years? Since I was a kid, I always used to say that when I grew up, I wanted to create a name. I don't want Tasabeh Diab to be just a human being that lived and left life without a reflection. This is what I have been working on for the past couple of years until I become Miss Sudan today. I don't like to put long terms plans, but I can say that in 10 years, the name Tasabeh Diab will become a brand itself. I want to help my community to do better, and I want to deliver something valuable to every single human being that crosses my path in life. This how I feel alive and fulfilled.   From the time you started until now, what are the 3 most important things you've learned? If you don't work hard for yourself and encourage yourself, no one will. In life, we have only two options. Either we resist or act like we are resisting; quitting has no place in life, you only live once so do it well. Finally, the most important thing I learned is, don't try to be anyone else but yourself. We are unique and come along once in a lifetime. Love yourself, encourage and compete with yourself to create the best version of yourself that you possibly can. Click here to follow Tasabih on Instagram Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

In recent years, Saudi Arabia has witnessed a remarkable transformation in its socio-economic landscape, with women playing an increasingly pivotal role in driving the Kingdom's business sector forward. From entrepreneurship to corporate leadership, Saudi businesswomen have been breaking barriers, shattering stereotypes, and making significant contributions to the country's economy. As we step into 2024, it's essential to acknowledge and celebrate the achievements of these trailblazing women who are not only making waves locally but also gaining international recognition. Here are eight Saudi businesswomen that everyone should keep an eye on in 2024 Fatima Batook Women in Saudi Arabia now have the opportunity to access gyms once again, thanks to the determined efforts of Fatima Batook. In the past, the country had women-only gyms, but due to a lack of a legal framework for issuing licenses specifically for such centers, they were classified as health or beauty centers, leading to their closure. Fatima Batook, a sports pioneer in Saudi Arabia, took matters into her own hands after the closure of these gyms. She started by setting up an unlicensed mini gym on a squash court in her compound, offering Spinning classes to her former gemmates who were affected by the closures. Batook's proactive approach caught the attention of the government, leading to her invitation to join the Young Saudi Businesswomen of Eastern Province association in 2013. This connection eventually resulted in the approval to open women-only gyms officially. In March 2015, Batook launched her first official women-only gym, Studio 55 in AlKhobar, marking a significant milestone in her advocacy for women's fitness in Saudi Arabia. Even before Studio 55, Batook had already established herself as an entrepreneur by launching Tima Love Life in 2012, a sports apparel line tailored to Saudi women's needs. Her clothing line, manufactured in Brazil, was made available both online and through select stores in Riyadh and Dhahran, catering to the growing demand for fitness-related products among Saudi women. Aseel Al-Hammad Aseel Al Hamad is a prominent figure in Saudi Arabia's motorsport realm, known for her impactful advocacy and trailblazing role as a female driver. Her impressive career includes groundbreaking achievements like being the first Saudi woman to drive in F1 and holding the distinction of being the inaugural female Board Member at the Saudi Automobile & Motorcycle Federation. Additionally, she is actively involved as a member and the Saudi Arabia Representative at the FIA Women in Motorsports Commission. Apart from her accomplishments in motorsports, Aseel is also a professional interior designer engineer and a successful entrepreneur in the design industry. She founded and currently manages IDEGREE DESIGN, an award-winning interior design studio based in Riyadh, showcasing her diverse talents and entrepreneurial spirit. In 2023, Aseel expanded her endeavors by co-founding STEER Tourism Company, which specializes in organizing luxury supercar tours across the Kingdom. Her expertise and contributions were further recognized with her appointment as a Judge at the prestigious Women’s World Car of the Year Award. Beyond her professional achievements, Aseel actively mentors aspiring professionals in Saudi Arabia, serving as a symbol of female empowerment and embodying the principles of the Saudi 2030 Vision for leadership and positive change. Aseel's influence and achievements were celebrated during the 2022 Saudi Games, where she was honored with the role of carrying the Saudi Olympic flag during the opening ceremony, alongside esteemed former Olympic champions from the country. Furthermore, her collaboration with Abbi Pulling in March 2022 marked a historic milestone as they became the first women to drive F1 cars in Saudi Arabia, signaling a significant step forward in the nation's motorsport landscape. Nassiba Hafiz Nasiba Hafiz embodies the creative vision behind her eponymous brand, showcasing her vibrant style and deep passion for fashion. Armed with a degree in fashion photography and styling from the London School of Fashion, Hafiz launched her brand in 2012, gaining global recognition with collections available from Los Angeles to Dubai. She is the daughter of the late and esteemed Saudi Arabian publisher Hisham Hafiz, inheriting a legacy of creativity and innovation. Hafiz is known for her unconventional choice of fabrics and bold color palettes, aiming to redefine perceptions of Saudi fashion on the global stage. Her designs prioritize comfort, addressing the region's hot and humid climate with practical yet stylish solutions. Moreover, she actively promotes social causes, having collaborated with female tailors from Nesma Embroidery, a non-profit center empowering Saudi women with special needs, for her Nesma Women collection. In her latest collections, 'Biba by Nasiba' and 'Koi Collection,' Hafiz steps outside her usual boundaries, exploring new silhouettes and delving into cultural Asian influences. These collections showcase her experimentation with innovative techniques and signature prints, reflecting her continuous evolution as a designer committed to pushing boundaries and celebrating cultural diversity through fashion. Salwa Radwi A visionary with a passion for creativity, Salwa Radwi is the founder and CEO of Nuqtah, a Saudi-based Web3 startup dedicated to empowering creators and businesses through blockchain technology. Established in 2021 during the surge of NFTs and Web3 innovations, Nuqtah's mission is to simplify the process of creating, deploying, and monetizing digital collectibles without the complexity of blockchain infrastructure. The startup has quickly gained traction and is now shifting its focus to becoming a foundational infrastructure provider, supporting the growth of Web3 technologies in Saudi Arabia. Salwa conceived the concept of Nuqtah during her time at the Ontario College of Art & Design (OCAD) in Canada, where it originated as her graduation thesis. Despite being accepted into the program, she surprised her family by choosing not to enroll, opting instead to pursue her entrepreneurial vision and delve into her new business idea. Emon Shakoor Emon Shakoor is a Saudi entrepreneur with a background in neuroscience research who has transitioned into the world of technology startups. She has played a crucial role in mentoring numerous startup companies, aiding them in securing significant seed-stage funding. Her contributions extend to her position as an advisory board member at Oqal, Saudi Arabia's largest angel investment group, and as the Saudi ambassador for Women Entrepreneurship Day Organization (WEDO). Emon's impact on women entrepreneurship in Saudi Arabia has garnered recognition, including being acknowledged as one of nine Saudi women making a global impact. Recently, NEOM identified her as one of five Saudis driving change both locally and globally. Currently, Emon serves as the CEO and Founder of Blossom Accelerator, Saudi Arabia's pioneering tech-inclusion and female-focused accelerator. The company's mission is to provide founders with access to a supportive community, networking opportunities, educational resources, and curated investment prospects. Blossom Accelerator places a strong emphasis on inclusivity, recognizing its role in fostering greater innovation and generating higher economic returns. Before her entrepreneurial journey, Emon earned her bachelor's degree in Cognitive Science from UC San Diego and conducted neuroscience research at the University of California, San Diego, focusing on mirror neurons' role in social cognition. She also gained experience at PAREXEL, where she led and managed numerous clinical drug trials across North America. Emon's contributions to various fields have been widely recognized. She is a Global Shaper at Jeddah Hub and represented the 30 Under 30 group at the Annual Meeting of the World Economic Forum in Davos, Switzerland. Emon is a sought-after public speaker on topics such as Neuroscience & Innovation, Technology & Entrepreneurship, Startup Investment, Youth & Women Empowerment, and Equity & Inclusion, sharing her expertise and insights globally through platforms like TEDx. Yara Ghouth Entrepreneur Yara Ghouth champions the value of learning from failure, reflecting on her journey from a young age when she started a photography studio to her current role as the visionary behind Naseej Market, a leading e-commerce platform in Saudi Arabia. At 25, Ghouth is driven by a mission to empower local artisans and designers across the Arab world, positioning Naseej Market as a catalyst for their success. Inspired by the global impact of platforms like Etsy, Ghouth envisions Naseej Market as the premier destination for supporting and promoting independent creators in the region, recognizing the vast potential within the Arab craft market. Furthermore, Ghouth noted that entrepreneurship runs in her family, underscoring a lineage of entrepreneurial fervor and innovation. Arwa Al Bannawi Saudi-born designer Arwa Al Banawi is not just a blend of contrasts in her fashion; she's also a testament to entrepreneurial spirit. Raised in conservative Jeddah but enriched by experiences in Germany and Switzerland during her youth, she developed a profound love for fashion. Transitioning from a successful career in investment banking, she noticed a market need for professional yet stylish womenswear, which led to the founding of her namesake brand ARWA. Arwa honed her skills at the London College of Fashion in Dubai, paving the way for the launch of her eponymous brand in 2015. Her urban-tailored suits, adorned with graphic prints, have graced the pages of Vogue and become a favorite among global street style icons. What sets her apart is not just her aesthetic—subtly androgynous yet distinctly feminine—but also her entrepreneurial drive to fill a niche in the fashion industry, catering to "The Suitable Woman" who values both professionalism and fashion-forward flair. Muneera Al Tamimi Muneera Al Tamimi, a Saudi entrepreneur and co-founder of Tamashee, has pioneered a unique venture that combines cultural exploration with entrepreneurship. Tamashee offers guided tours to hidden gems across the Arabian Peninsula, intertwining adventure with the reintroduction of traditional Arabian footwear in a contemporary context. Each collection is inspired by forgotten or underappreciated aspects of Arabian culture, adding depth to the brand's identity. Al Tamimi's vision for Tamashee Experience was born from the curiosity of those drawn to the captivating stories and images she shared while researching and traveling across the region. To ensure the authenticity of each trip, Tamashee implements a strict vetting process for participants, filtering out those who do not align with the group's cultural objectives. By conducting background checks and selecting like-minded individuals, Tamashee fosters a cohesive and enriching experience for all participants, fostering meaningful connections and mutual appreciation for Arabian heritage. Through Tamashee, Al Tamimi has not only revived traditional footwear but also created a platform for cultural immersion and exploration in the Arabian Peninsula. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!