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Lebanon’s rich cultural history, its resilient spirit, and its complex political landscape have all contributed to an exceptional artistic scene. With its diverse art forms, from contemporary and traditional visual arts to experimental and conceptual works, Lebanon continues to produce artists whose works resonate globally. As we move into 2025, here are 10 Lebanese artists whose work is not only thought-provoking but also deserving of your attention and support. Batoul Yaghi Lebanese self-taught abstract impressionist Batoul Yaghi has carved a niche for herself with her unique “Mind-scapes” series—visual representations of intricate thought processes. Living across Beirut, London, Miami, and Dubai, Yaghi draws on diverse influences, blending bold lines with delicate details. Her large-scale canvases balance spontaneity with precision, reflecting both light and dark emotions. Rooted in the 20th-century ethos of art emerging from within rather than focusing on external subjects, her work captivates collectors worldwide, with pieces featured in Australia, Hong Kong, Miami, and the Middle East. Yaghi’s art embodies purposeful complexity, offering aesthetic blueprints of mental landscapes that resonate with a global audience. Ali Cherri Ali Cherri (b. 1976, Beirut), a Paris-based artist, delves into the intersections of political violence, cultural artifacts, and landscapes through film, sculpture, and installations. Emerging from Beirut’s postwar art scene, his work reimagines discarded artifacts as hybrid creations, critiquing archaeology’s colonial legacies. Cherri’s acclaimed films, including *The Dam* (2022) and *The Watchman* (2023), explore landscapes shaped by trauma, earning him the Silver Lion at the 59th Venice Biennale. His recent exhibitions, *Dreamless Night* (2023) and *Envisagement* (2024), fuse monumental sculptures with historical narratives, reflecting on humanity’s fragility and civilization’s destructive patterns. Through art, Cherri crafts a poignant dialogue on impermanence and the enduring impact of violence. Andre Kalfayan Born in Byblos to Armenian parents, Andre Kalfayan is renowned for his evocative paintings of antique doors, windows, and balconies that capture the essence of Lebanese, Middle Eastern, and Mediterranean heritage. His unique technique blends earthy tones with tools like blades, pins, and brushes, creating a distinctive style instantly recognizable as his own. Kalfayan’s works resonate deeply with audiences, bridging personal and universal experiences. A recipient of the 2018 BIAF award for Best Lebanese Artist, his artistry has earned accolades from esteemed institutions and publications worldwide. Tagreed Darghouth Lebanese artist Tagreed Darghouth (b. 1979, Saida) explores themes of humanity's fragility and socio-political issues. Educated in painting and Space Art in Lebanon and Paris, she transitioned to full-time art in 2007. Her works address diverse topics, from the violence of the 2006 Lebanon War in *Falling Parts* to societal beauty standards in *Mirror Mirror!* (2008) and racial dynamics in *Fair and Lovely* (2010). Later, her series *Canticles of Death* (2011) tackled mortality and war, using skulls and nuclear explosions to juxtapose life and destruction. In *The Vision Machine* (2015), Darghouth critiqued surveillance culture with impasto renderings of drones and cameras. Her layered techniques, earthy tones, and dynamic strokes evoke both control and spontaneity, making her work a compelling exploration of human vulnerability and global conflict. Nabil Nahas Lebanese-American artist Nabil Nahas (b. 1949, Beirut) is renowned for his vivid, textured paintings that blend geometry and nature. After earning an MFA from Yale in 1972, he settled in New York, later drawing inspiration from Lebanon’s iconic trees—cedars, olives, and palms—after a 1993 visit to his homeland. Nahas’s works, including cosmic "Constellation" series and tree portraits, have been exhibited globally, such as at the São Paulo Bienal (2002), *Glasstress* Venice (2011), and Château La Coste, France (2023). His art is featured in major institutions like The MET, Tate Modern, and Mathaf Doha. From his early solo show at Robert Miller Gallery (1977) to his ongoing exhibitions with Sperone Westwater, Nahas continues to merge cultural heritage with universal natural motifs. Charles Khoury Born in Beirut in 1966, Charles Khoury is a contemporary artist whose work reflects the turbulence of Lebanon’s history and his personal journey of discovery. A graduate of the Lebanese Academy of Fine Arts, with a specialization in lithography, Khoury launched his career in 1989. He has exhibited widely across Europe, the Middle East, and beyond, earning accolades such as the “Special Jury Award” from Beirut’s Nicolas Sursock Museum (2008) and a residency at Morocco’s Lithography Workshop (2013). Inspired by artists like Kandinsky, Klee, and Picasso, Khoury’s early works expressed the haunting "demons" of war. Over time, his art transitioned to depict a euphoric world intertwined with the animal kingdom, reflecting his hopes for humanity. With exhibitions in France, Lebanon, the UK, and more, Khoury remains a vital voice in the post-war Lebanese art scene. Alfred Tarazi Born in Beirut in 1980, Alfred Tarazi is a multidisciplinary artist known for his exploration of Lebanon’s Civil War through painting, photography, drawing, digital collage, sculpture, and installation. A graduate of the American University of Beirut, Tarazi’s work has been exhibited internationally, including at Galerie Krinzinger in Vienna, where he held two solo shows. Tarazi’s art investigates the complex history of Lebanon, focusing on the Lebanese Civil War's enduring impact. He uses various visual strategies to uncover fields of memory, probing selective archival practices and interrogating the Lebanese obsession with history. His work represents the past not as a restoration but as fragmented anomalies, blending fiction and history to reflect war’s ongoing presence in the present. His approach is both political and personal, creating a "laboratory" for examining the construction of memory and identity. Jad El Khoury Jad El Khoury is an architect and visual artist whose work engages with public space to encourage audiences to rethink their familiar realities. His artistic practice is deeply influenced by ecological sensitivity, politics, architecture, and heritage, aiming to heal through site-specific installations and socially engaged projects. After completing his master's degree in architecture at Lebanese University, Jad focused on the war traces found on Lebanon's buildings, transforming them into poetic installations that challenge sectarianism. His 2018 project *Burj El Hawa* marked a significant moment in his exploration of war’s physical and emotional scars. In 2020, he moved to Oslo to pursue a Master’s in Art and Public Space at the Oslo National Academy of the Arts, graduating in 2022. His work has been showcased internationally, earning accolades such as the Institute of Public Art Award and the Arte Laguna Prize for Urban and Land Art. Currently, he is in residence at Rådhuset i Oslo until 2024. Chafa Ghaddar Chafa Ghaddar, a Lebanese artist based in Dubai, graduated from the Académie Libanaise des Beaux-Arts (ALBA) with a Bachelor’s degree in Fine Arts in 2007 and a Master’s in Visual Arts in 2009. She further honed her skills in fresco and traditional painting techniques in Florence, Italy, in 2012. Specializing in wall painting and surface finishing, Ghaddar explores fresco in contemporary contexts and works across murals, painting, drawing, photography, and mixed media. Her site-specific and public art projects have been showcased in cities like Beirut, Dubai, New York, Brussels, and Verona. In 2014, she won the Boghossian Art Prize for painting, and in 2015, she was an artist-in-residence at Villa Empain in Brussels. Her solo exhibitions include “The Visit” at Galerie Tanit, Beirut (2018), and “Cacti in a Daydream” (2021). In 2018/2019, she was part of Tashkeel Studio’s Critical Practice Program and presented “Recesses” in her first UAE solo show. Ghaddar was also commissioned to create a site-specific work for the 16th Lyon Biennale, curated by Sam Bardaouil and Till Fellrath. Nathalie Khayat Nathalie Khayat (b.1966) is a Lebanese ceramist known for her sculptural works that bridge the poetic and functional. Creating pieces that range from decorative to utilitarian, Khayat’s deconstructed vessels engage in a dialogue with the clay, reflecting a journey from inner silence to exterior landscapes, and from stillness to movement. Her work has been exhibited internationally at Agial Gallery, Beirut Art Center, and the Sursock Museum in Lebanon, as well as at Paris Design Week, Art Dubai, and PAD London and Paris. Khayat’s work is part of the permanent collection at the Victoria and Albert Museum, UK. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Read More: The Future Sounds of Morocco: 11 Talented Rappers Shaping the Next Era of Moroccan Music in 2023 Morocco’s contemporary art scene is thriving, with artists pushing boundaries across a range of media, from painting and sculpture to installation and digital art. These ten Moroccan artists are making waves both locally and internationally, and their works are worth exploring before the year ends. Leila Alaoui Leila Alaoui (July 10, 1982 – January 18, 2016) was a French Moroccan photographer and video artist known for her poignant explorations of cultural identity, migration, and displacement. Combining art with social activism, she worked on projects for NGOs and humanitarian organizations, including portraits of refugees and video installations like *Crossings*, which depicted the journeys of Moroccans to Europe. Her work appeared in *The New York Times*, *Vogue*, and global exhibitions, with pieces held by Qatar Museums. Alaoui often set up portable studios in public spaces to capture intimate portraits, inspired by Robert Frank's *The Americans*. In 2015, she documented Syrians in refugee settlements for *Everyday Heroes of Syria*. Tragically, she died in a terrorist attack in Burkina Faso in 2016. Her legacy is honored through the Leila Alaoui Foundation, established to preserve her work, uphold her values, and support artists promoting human dignity. Tributes include dedications at the Marrakech Biennale and the Photography Biennale of the Contemporary Arab World. Zakaria Rahmani Zakaria Ramhani (b. 1983, Tangiers) is a Moroccan visual artist based in Montreal, renowned for his large-scale paintings that incorporate Arabic calligraphy as a central artistic element. His work explores the tension between Islamic aniconism and portraiture, inspired by his upbringing in a Muslim society and the influence of his father, a landscape painter who grappled with religious restrictions on depicting the human figure. In 2006, Ramhani became the youngest Moroccan to receive a residency at the Cité internationale des arts in Paris. Since then, he has exhibited internationally, including at the Barbican Centre in London, Institut du Monde Arabe in Paris, the Dakar Biennale, and the British Museum at DIFC Dubai. His works are part of prestigious collections such as the Barjeel Foundation and the Royal Family of Morocco. In 2013, Julie Meneret Contemporary Art introduced his work to the U.S. with the exhibition *May Allah Forgive Me, Vol. 1 and 2*. Lalla Essaydi Lalla A. Essaydi is a Moroccan-born artist currently based in the United States. She earned her MFA from the School of the Museum of Fine Arts/Tufts University in 2003 and is represented by Howard Yezerski Gallery in Boston and Edwynn Houk Gallery in New York City. Her work has been widely exhibited across the U.S., Europe, the Middle East, and Asia, and is held in esteemed collections, including the Art Institute of Chicago, the Williams College Museum of Art, and the Fries Museum in the Netherlands. Essaydi's art blends Islamic calligraphy with depictions of the female form, offering a nuanced exploration of Arab female identity shaped by her personal experiences. Her work often revisits her Moroccan girlhood, navigating the space between her past and present realities. By appropriating Orientalist imagery from Western art traditions, she challenges and reinterprets these historical narratives. Working across various media—including painting, photography, video, and installation—Essaydi crafts a distinctive visual language that engages viewers in critical dialogues about gender, culture, and representation. Meriem Bennani Meriem Bennani (b. 1988, Rabat, Morocco) is a New York-based artist known for her playful videos and installations blending animation, documentary, and sci-fi. She earned her MFA in Animation from École Nationale Supérieure des Arts Décoratifs in Paris and her BFA from The Cooper Union. Her work explores themes like migration, identity, and cultural traditions, often drawing on her lived experiences. Notable projects include *Mission Teens* (2019), a faux reality show set at her French school in Morocco, examining colonial influence and soft power, and *Siham & Hafida* (2017), a multi-screen installation exploring intergenerational dynamics among Moroccan *chikha* performers. Bennani’s innovative storytelling and multimedia approach create engaging, humorous works that bridge cultural specifics with universal themes. Latifa Echakhch Latifa Echakhch (b. 1974, El Khnansa, Morocco) is a contemporary visual artist renowned for her socio-political and culturally reflective sculptures, paintings, and installations. By decontextualizing symbolic objects, Echakhch invites viewers to question preconceived associations and construct narratives from the traces left behind, a process she likens to detective work. Her art also critiques the fragility of modernism, as seen in works like *Untitled (Gunpowder)*, where she used gunpowder tea to create a black border referencing both war and Morocco's tea culture. Echakhch studied at the École supérieure d'Art de Grenoble, the National School of Arts Cergy-Pontoise, and the Lyon National School of Fine Arts. Since starting her career in 2002, she has exhibited at prestigious institutions like Tate Modern, the Hammer Museum, and MACBA, and participated in major biennials, including Venice, Sharjah, and Istanbul. Among her accolades are the Marcel Duchamp Prize (2013) and the Zurich Art Prize (2015). Currently based in Martigny, Switzerland, she continues to challenge cultural narratives through her thought-provoking works. Hicham Matini Hicham Matini (b. 1987, Tahla, Morocco) is a visual artist whose work focuses on the cultural hegemony of images and the impact they have on public discourse, particularly in the context of geopolitics. He explores how culture is often transmitted as distraction, with a critical eye on the "virality" of images and their perceived truthfulness. Matini aims to provide deeper interpretations of contemporary issues through his art. He holds a degree from the National Institute of Fine Arts in Tetouan (2014) and has exhibited at notable venues such as the 5th Marrakech Biennale, MONA in Detroit, the Festival of Arts and Music in Tulum, and CRUCE contemporary art center in Madrid. His work, which spans various media, addresses themes like borders, urban violence, and generational conflicts, using popular symbols to explore the tension between tradition and modernity. Amine EL GOTAIBI Amine El Gotaibi, a 2008 graduate of the National Institute of Fine Arts in Tetouan, is a prominent figure in Moroccan contemporary art. Known for his large-scale, multidisciplinary projects, he blends traditional mediums like drawing, video, and painting with mechanical engineering and travel. His works often engage with space and time, reflecting on political, social, and geographical themes. In 2020, while a resident at the Nirox Foundation in South Africa, El Gotaibi created *Sun(W)hole_piece of cradle 1*, a 15.3-meter long adobe wall with a hole symbolizing resistance to immobility. In 2019, his installation *Ba moyi ya afrika (The Suns of Africa)*, displayed at the Young Congo Biennial, featured projectors representing the sun illuminating Africa, extending his exploration of territorial concepts initiated in 2016 with *Attorab Al Watani*, a participatory work showcased at COP22 in Marrakech. El Gotaibi's immersive works, like *La prédation ne croit pas à la mort!* (2012), question hegemonic powers. His project *Arena of Submission* (2014), born from the Arab Spring, was funded by the Arab Fund for Arts and Cultures and exhibited by the Institut du Monde Arabe. His exhibitions, such as *Perspective de brebis* (2018) and *Perspective de séduction* (2019), continue to explore themes of submission and territoriality, blending personal reflection with universal socio-political commentary. Mo Baala Mo Baala, a multidisciplinary artist from Taroudant, Morocco, draws inspiration from traditional Moroccan and African crafts, as well as philosophy, history, and literature. His artistic journey began in the vibrant markets of Taroudant, where he explored his creativity alongside online research. Baala’s diverse influences are reflected in his fluid practice across mediums. Trained in leatherwork from a young age, he later expanded into paper drawings, collages, textiles, and painting. His work now includes site-specific installations, performance, and video art. Since debuting at the 2016 Marrakech Biennale, Baala has gained international recognition, with his work featured in both solo and group exhibitions worldwide. He currently lives and works in Morocco. Yacout Kabbaj Yacout Kabbaj, born in 1983 in Casablanca, is a contemporary visual artist known for her innovative use of materials and her exploration of figurative anti-discourse. She emerged on the Moroccan art scene in 2008 with a monumental 9x3 meter piece at the "From Urban Geography to Places of Silence" exhibition. In 2009, she became a resident artist at the Cité des Arts in Paris, where she connected with international artists and participated in various exhibitions, including the Biennale of Young Creators in Skopje. Her work delves into visual automatism and contemporary aesthetic questions, such as the disturbances caused by digital hardware and software. Yacout defines her art as "a precious means of freezing the aesthetic moment of this beginning of the century." She explores the concept of non-form through spontaneous gestures, vivid color explosions, and organic dimensions like drips, reliefs, and transparencies. Her technique, developed over three years of experimentation, utilizes industrial materials to create dynamic, evolving works. Yacout currently lives and works in Casablanca. Yto Barrada Yto Barrada (b. 1971, Paris) is a Moroccan-French artist who studied history and political science at the Sorbonne and photography in New York. Her work, which spans photography, film, sculpture, prints, and installations, often explores the unique context of her hometown, Tangier. Barrada has exhibited at major institutions like Tate Modern, MoMA, Centre Pompidou, and the Venice Biennale. Named Deutsche Bank Artist of the Year in 2011, her exhibit *RIFFS* toured internationally. Barrada is also the founding director of the Cinémathèque de Tanger and has received notable awards, including the Robert Gardner Fellowship in Photography and the 2015 Abraaj Prize. She is represented by Pace Gallery, Sfeir-Semler Gallery, and Galerie Polaris. 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Read More: 10 Arab Artists Making Waves Globally: Must-Follows for 2024 The art scene in the UAE is rapidly evolving, and Emirati artists continue to shape this vibrant landscape with unique perspectives and innovative approaches. Here are some Emirati artists whose work you should be following by the end of the year: Abdulqader Alrais AbdulQader AlRais is a prominent contemporary artist, known for his abstract works that integrate geometric forms and Arabic script. His signature use of floating squares across the canvas has become a hallmark of his style. Initially focused on local sceneries, AlRais evolved to explore abstract compositions, blending geometric illusions with realistic imagery. This fusion of styles allowed him to express his individuality and move beyond traditional forms. His work now combines calligraphic abstraction with geometric precision, creating vibrant, dynamic canvases that push artistic boundaries. In 2015, AlRais’s artwork adorned Dubai Metro carriages as part of the Dubai Arts Season. The following year, he participated in *Art Nomads - Made in the Emirates* in Berlin, further solidifying his influence in contemporary art. Mooza Al Matrooshi Moza Almatrooshi is a UAE-based conceptual artist, writer, and chef, who earned her MFA from the Slade School of Fine Art in London in 2019. Her work explores the erased mythology of the Arabian Peninsula, examining how these myths intersect with contemporary regional political structures. Through a blend of performance, moving image, audio media, and text, Almatrooshi creates thought-provoking narratives. Her work has been showcased at prestigious venues such as the Victoria & Albert Museum in London, the ICA London, and BBC's New Creatives project, as well as featured in the second Lahore Biennale. Mattar Bin Lahej Mattar Bin Lahej is an Emirati painter, photographer, and sculptor based in Dubai. He is the founder of Marsam Mattar, the first art gallery in the UAE managed by an artist. Bin Lahej is also renowned for his work as the artist and calligrapher behind the façade of the Museum of the Future, one of Dubai’s most iconic buildings, often described as "the only building that speaks Arabic." His innovative approach to art and design has made a significant impact on the cultural landscape of the UAE. Abdulla Lutfi Abdulla Lutfi is an Emirati artist based in Dubai, known for his humorous black and white drawings of the UAE's skylines and landscapes. His work, often signed "A.L.," is influenced by his love for Japanese culture and his unique perspective as an autistic savant. Abdulla uses his condition to create art that conveys his distinct view of the world, raising awareness for "The People of Determination." With sold-out solo exhibitions and commissions from institutions like Dubai International Airport, Abdulla has made a significant impact. He also mentors fellow artists and works to promote inclusion and visibility for special needs artists through his art and workshops. Maisoon Al Saleh Born in 1988, Emirati artist Maisoon Al Saleh is a Dubai-based artist and entrepreneur known for her bold, surrealist works that explore modern Emirati culture and history. A Zayed University graduate, Al Saleh has held four solo shows and participated in over 100 exhibitions worldwide, including events in the UAE, Europe, and the United States. Her art features vibrant colors and abstract forms, often employing mediums like acrylic, mixed media, fiberglass, and even underwater painting. Al Saleh’s unique style often incorporates skeletons, symbolizing timeless human experiences and sparking discussions on Emirati heritage and how history is represented. Through her art, she invites viewers to reflect on identity and the layers beneath our shared stories. Noora Al Serkal Noura Alserkal is a UAE-based artist whose work delves into themes of genealogy, family history, and the interplay between known and unknown narratives. With a background in Jewellery and Metal from the Royal College of Art, she uses archival research to reconstruct personal histories, often addressing neglected or taboo topics. Her artistic approach melds the commercial with the conceptual, focusing on immaterial connections as much as physical artifacts. Notable achievements include winning the RCA x Swarovski Design Project in 2018 and presenting her work in Austria. She has also participated in the Dubai-Berlin Exchange Program and the Cultural Excellence Fellowship, showcasing her unique fusion of storytelling and experimental design. Aisha Juma Aisha Juma, a Dubai-born Emirati artist, is celebrated for her art that bridges spiritual philosophy and contemporary mediums. Her work, influenced by mindfulness and the connection between inner and outer spaces, often explores existential themes. She is known for her “automatic” or “channeled drawings,” created through a meditative process, which capture her belief in the interconnectedness of all beings. Juma, an early advocate for the UAE arts scene, champions the importance of developing visual arts alongside other forms like music, literature, and theater. She envisions innovative art education programs that blend art and science, along with high-tech multidisciplinary studio spaces that foster this synthesis. Since 2022, she has also explored NFTs, further broadening her reach in the art world. Khaled Al Jaberi Khaled, an Abu Dhabi-based Emirati cartoonist, is known for his sharp and witty illustrations that capture everyday life in the UAE. His distinct style and relatable humor often tackle themes like relationships and society's addiction to phones and social media. Some of his cartoons spark controversy, as they touch on sensitive topics, frequently igniting heated discussions in the comments. Khaled’s work resonates with many, prompting viewers to reflect on modern life in the UAE. Khawla Mohammad Darwish Khawla Darwish is an Emirati artist celebrated for her emotive depictions of the human heart, expressed across various media. Her deeply personal work draws inspiration from the loss of a family member, adding layers of vulnerability and connection to her creations. Darwish frequently showcases her art at prominent UAE events like the Sikka Art Fair, where her pieces resonate with audiences through their raw, heartfelt themes. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Read More: How Travis Scott Used His Music to Build a $100 Million Brand If you've clicked on this article, you've probably heard of Central Cee. But if you haven't, let us give you a quick lowdown. Central Cee is a rapper from West London who is currently one of the hottest names in the UK music scene. His much-anticipated debut mixtape, Wild West , dropped in March 2021 and has already amassed hundreds of millions of streams across its 14 tracks. With around 4 million monthly listeners on Spotify, Wild West even clinched the number two spot on the UK album chart, a remarkable feat for an independently released drill mixtape. The Rollout of Wild West Central Cee's entire rollout for the Wild West mixtape has been nothing short of extraordinary. From the hype surrounding its release to the merchandise and promotions, every aspect of his campaign has been meticulously crafted. Impromptu live shows and strategic marketing decisions have kept fans engaged and excited. What’s even more fascinating is that Central Cee is now making music that diverges significantly from the sound he was putting out just over a year ago. Early Career and Musical Evolution Central Cee, whose real name is Oakley Neil Caesar-Su, began his musical journey as a teenager, releasing music under the radar. He started putting out tracks at the age of 14, initially uploading videos to YouTube that showcased his talent in grime. By 17, he dropped a street heat freestyle on Link Up TV in 2015, one of his earliest recordings still available online. Even at this young age, it was clear that he possessed considerable talent, but he had a long way to go to become the artist he is known as today. From 2016 to 2019, Central Cee explored various sounds, primarily focusing on wave rap, leaning into Afro-swing, and incorporating voice modulation and auto-tuning. During this period, he was arguably more of a singer than a rapper. Many of these tracks are still available on Spotify, illustrating the evolution of his sound. A notable example is the track Pull Up , released in 2016, which offers insight into how much he has evolved over the years. Although he was still relatively unknown to the wider UK rap audience, the potential in his music was evident. Breakthrough Moments It wasn't until Central Cee's appearance on the Mad About Bars series in October 2019 that he began to capture the attention of a broader audience. The first part of his performance adhered to his signature melodic trap style, but it was part two that truly resonated with fans. In this segment, he eschewed the auto-tune, allowing listeners to experience his raw rap talent. This pivotal moment was a turning point, revealing that he had finally cracked the code to connect with his audience. By entering 2020 with a clear game plan, Central Cee set himself on a trajectory toward stardom. He considered himself a student of the music industry, dedicating time to analyzing the business side of things, which informed his artistic decisions. As he stated in a 2021 interview with NME , he always believed it was just a matter of timing before he would break through.  The Turning Point: "Day in the Life" Central Cee's career fully transformed in June 2020 with the release of his single Day in the Life . This track marked a departure from his earlier melodic style, favoring a more straightforward rap approach over a skippy drill beat. The beat's ethereal and playful energy set it apart from the darker, more traditional UK drill tracks. The song became a sensation, filled with catchy quotables that made it stick in listeners' minds. It garnered massive attention, receiving shoutouts from notable artists like Big Sean on Twitter and accumulating over 20 million streams on Spotify and 15 million views on YouTube. This was the foundation upon which Central Cee’s rise to fame was built. Following Day in the Life , his subsequent singles, Molly and Loading , further elevated his profile, propelling him into mainstream consciousness. Loading , in particular, became his biggest hit, surpassing Day in the Life with around 40 million streams on Spotify and 26 million views on YouTube. The infectious nature of these tracks demonstrated Central Cee's ability to resonate with a diverse audience, appealing even to demographics outside traditional drill listeners. Unique Approach to Drill Central Cee's success can be attributed to his unique take on the drill sound. While many artists in the genre focus heavily on themes of violence and street life, Central Cee has managed to craft accessible music that still retains the energetic tempo of drill. In his own words, he differentiates his style, stating that while he raps on beats associated with drill, he doesn’t necessarily rap about the lifestyle typically depicted in the genre. For example, he describes songs like Commitment Issues and Loading as love songs rather than traditional drill tracks.  This innovative approach has allowed him to reach a broader audience, including younger fans and those who may not typically engage with drill music. His 2021 NME interview emphasized this distinction, as he articulated that his music transcends the confines of the drill label, showcasing a more diverse lyrical palette. Building a Brand Recognizing the importance of brand identity, Central Cee focused on crafting a recognizable image in the lead-up to his mixtape release. He chose orange as his signature color, incorporating it into his wardrobe, music videos, and promotional materials. This consistent branding created a strong visual association with his music and helped to heighten anticipation for Wild West .  Central Cee also collaborated with Trapstar, one of the UK's most respected streetwear brands, to produce merchandise for the mixtape. This partnership was a strategic move, as it allowed him to tap into an existing fanbase of the brand, expanding his reach beyond just music listeners. By including a physical copy of the album and a download code with merchandise purchases, Central Cee cleverly leveraged sales to boost his chart position. This strategy paid off, as Wild West reached number two on the UK album charts, an incredible achievement for an independent artist. Marketing and Expansion Central Cee's promotional efforts did not stop with the mixtape's release. As of this video, he has continued to collaborate with brands to create unique merchandise and even develop a figurine of himself on a horse. The level of investment in his marketing campaign is remarkable, with many considering it one of the most successful mixtape rollouts in UK music history.  His ability to completely reinvent himself within such a short time frame—during a year when live music was largely on hold due to the pandemic—speaks volumes about his work ethic and understanding of the music industry. Central Cee’s story is a testament to the power of adaptability and strategic planning in the face of challenges. Lessons from Central Cee's Journey Central Cee's journey from an underground artist to one of the biggest names in the UK rap scene exemplifies the importance of evolution and understanding in the music industry. His story underscores that with dedication, a clear vision, and the willingness to learn, one can turn seemingly unattainable dreams into reality.  Even for those who may not be fans of Central Cee, there is much to respect about his hustle and the way he has transformed his career from nothing into something remarkable. He is proof that through hard work, strategic thinking, and a commitment to growth, it is possible to achieve great success in any field. As we look to the future, it will be exciting to see what Central Cee accomplishes next. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Read More: How Larry June is Making Millions of Dollars from Music as an Independent Artist Travis Scott has solidified himself as one of the most iconic and influential figures in modern music and beyond, not just through his artistry but by creating a cohesive and lasting brand that transcends music. From the early stages of his career to his current status as a cultural juggernaut, Scott has carefully cultivated an aesthetic, sound, and persona that resonates deeply with youth culture and corporate partners alike. His brand is built on authenticity, consistency, and an unyielding connection with his fanbase, traits that have propelled him from a struggling artist to a nearly hundred-million-dollar empire. What sets Travis Scott apart is the distinct way he has maintained his identity throughout his career while still evolving. Unlike other top-tier artists like Drake, who shape-shift between genres and moods—from emo rap to house music depending on the trends—Scott has stuck to his guns, refining his signature sound and style rather than radically changing it. His rise from the days of Al Faro and Days Before Rodeo to the massive success of Astroworld and Utopia has been a story of perfecting the formula rather than reinventing the wheel. At the core of Travis Scott’s identity is his rebellious, energetic, and psychedelic approach to music. His sound is unique— a blend of trap, rock, and psychedelic influences that fuse seamlessly with hypnotic melodies and gritty vocals. From the moment his mixtapes started gaining traction, Scott has always been about more than just the music. His work embodies a lifestyle that appeals to a young, rebellious audience, making him the "king of the youth." Every move he makes, whether it's releasing an album, collaborating with another artist, or launching a product, is perfectly in line with this vision. Early Career: Finding His Niche Before reaching his current superstar status, Travis Scott had to grind through years of hard work, experimenting with his sound, building relationships, and making calculated moves that would eventually pave the way for his rise to stardom. Born Jacques Webster in Houston, Texas, Scott began producing music in his teenage years, but his path to fame wasn’t easy. After dropping out of college, he moved between Houston, New York, and Los Angeles, couch-surfing and hustling to get his music noticed. His big break came when T.I. discovered his self-produced track "Lights." This led to a studio session where Scott freestyled over another one of his own beats, "Animal," which convinced T.I. to sign him to his Grand Hustle label. Around the same time, Scott caught the attention of Kanye West, which led to a production deal with GOOD Music’s publishing arm, Very GOOD Beats. Working closely with these two giants gave Scott invaluable experience and exposure, allowing him to sharpen both his production skills and his own unique sound. His early works, such as Al Faro and Days Before Rodeo , laid the groundwork for the Travis Scott sound—a dark, atmospheric fusion of trap and psychedelia with a rock-influenced energy. His style wasn’t fully polished yet, but the potential was evident. By the time Days Before Rodeo dropped, Scott had begun to find his niche, mastering the art of harmonizing and layering his vocals over complex, hypnotic beats. This became the sonic signature that would carry him through his future projects and cement his identity in the music world. The Rise of a Cultural Icon Scott's breakthrough came with his debut studio album Rodeo , which brought him mainstream attention. The album featured huge names like Kanye West, Future, and The Weeknd, and its lead single, "Antidote," became a massive hit, peaking at No. 16 on the Billboard Hot 100. The success of Rodeo showcased not only Scott’s growth as an artist but also his ability to attract big names and put out music that captured the cultural zeitgeist. The album was an embodiment of everything Travis Scott stood for—rebellion, youth, and an unfiltered, raw energy. But music was just one aspect of Scott’s rise to prominence. His personal style, which blended high-end fashion with streetwear, quickly drew attention from the fashion world. He often collaborated with brands like Virgil Abloh’s Been Trill, and these partnerships helped elevate his profile beyond just music. His early fashion collaborations were small in scale but impactful, signaling that Travis was a force not only in music but in style as well. With the success of Rodeo , Scott headlined his own major city tour and began setting the stage for his brand to expand beyond just music. His concerts were nothing short of legendary, with chaotic, high-energy performances that made fans feel like they were part of something more than just a concert. They were part of a movement—a rager culture that emphasized freedom, youth, and rebellion. Cementing the Brand: Astroworld and Business Ventures The defining moment of Travis Scott’s career came with the release of Astroworld in 2018. Named after a defunct theme park in Houston that Scott visited as a child, Astroworld was more than an album—it was a cultural event. The project sold over 537,000 copies in its first week, debuted at No. 1 on the Billboard 200, and went on to achieve five-times platinum status. It produced massive hits like "Sicko Mode" featuring Drake, which topped the Billboard Hot 100 and became one of the most streamed songs of all time. Astroworld wasn’t just a commercial success; it was a cultural phenomenon. The album's release was accompanied by a wave of merchandise, including the instantly sold-out Astroworld merch line, which further fueled the hype. But the crowning achievement was the creation of the Astroworld Festival in his hometown of Houston. The festival attracted hundreds of thousands of fans and solidified Scott’s status as a cultural icon capable of not only commanding the music world but also curating massive live events that people traveled from around the world to attend. The festival, however, would later be marred by the tragic events of 2021, when a crowd surge led to the deaths of several attendees, casting a shadow over Scott’s career. Despite this, his influence remained strong, as evidenced by his continued chart-topping success with Utopia in 2023. Travis Scott’s influence stretches far beyond music. He has leveraged his brand into highly lucrative partnerships with global companies, turning himself into a cultural tastemaker. His Nike collaborations, beginning with his first reworking of the Air Force 1, helped to catapult him into the world of fashion in a major way. His Air Jordan 1 "Mocha," with the now-iconic reverse swoosh, became one of the most coveted sneaker releases in recent history. Each of his Nike drops sells out almost instantly and fetches astronomical resale prices, cementing his role as a fashion icon. Beyond Music and Fashion: Expanding the Empire What truly sets Travis Scott apart from many of his peers is his business acumen. His partnerships with companies like Nike and McDonald’s show his ability to transcend music and become a full-fledged brand in his own right. The McDonald’s "Travis Scott Meal" became a viral sensation, marking the first time since 1992 that the fast-food giant had named a meal after a celebrity. Locations across the country ran out of ingredients to keep up with demand, and the accompanying merch drop sold out in minutes. Scott’s ability to turn even a fast-food partnership into a cultural moment is a testament to his genius in marketing and branding. Scott’s ventures don’t stop at sneakers and burgers. He’s also ventured into tech investments, having backed companies like Caviar, and launched his own line of alcoholic beverages with the Cacti seltzer brand. He’s even entered the cannabis industry with Cactus Farms. Each of these ventures fits perfectly within the broader Cactus Jack brand, which he has cultivated to represent a distinct ethos of rebellion, youth culture, and freedom. Whether it's through music, fashion, or business, everything Scott does feels like an extension of the world he’s built around himself and his audience. Cactus Jack isn’t just a record label—it’s an all-encompassing brand. Scott has signed artists like Don Toliver and Sheck Wes, helping them achieve success under his guidance. But more than that, Cactus Jack serves as a stamp of approval on everything Scott touches, whether it’s his music, collaborations, or other business endeavors. It’s a lifestyle brand that resonates with fans and partners alike. The Future of Travis Scott: Will He Be Rap’s Next Billionaire? Looking ahead, Travis Scott shows no signs of slowing down. His empire continues to grow, and with his influence only expanding, it’s entirely plausible that he could one day reach billionaire status. His brand has already proven its ability to transcend music, with highly lucrative deals in fashion, fast food, and tech. His massive touring success, combined with his relentless output of collaborations and business ventures, makes him one of the most marketable figures in entertainment today. While his career hasn’t been without controversy—particularly following the 2021 Astroworld tragedy—Scott has rebounded with the release of Utopia and continues to dominate the charts and partnerships alike. His ability to connect with the youth, shape trends, and build meaningful collaborations with corporations has set him apart as not just an artist but a cultural force. The question isn’t if Travis Scott will continue to dominate, but how much further he can push the boundaries of his brand. In a world where branding is everything, Travis Scott has mastered the art of being both an artist and a business mogul. He doesn’t just create music; he creates movements. He doesn’t just release products; he releases cultural events. His consistent, authentic approach to his art and business has made him a true genius of our time, and the sky's the limit for what he might Here Are the Key Lessons for Up-and-Coming Artists from Travis Scott’s Journey: Stay True to Your Unique Brand : Scott’s distinct blend of trap, rock, and psychedelia allowed him to stand out. Developing a unique style and sticking to it helps build a recognizable identity. Refine Your Craft Instead of Chasing Trends : Scott focused on perfecting his sound rather than constantly changing with trends. Consistency in one’s artistic vision can attract a loyal fan base over time. Expand Beyond Music : Scott didn’t limit himself to music. His partnerships in fashion, food, and tech have broadened his influence, showcasing how branching out can strengthen a brand’s reach. Leverage Strategic Partnerships : His collaborations with major brands like Nike and McDonald’s demonstrated the power of aligning with companies that complement his brand, creating unique cultural moments. Build a World Around Your Art : Scott crafted an immersive experience for fans, from concerts to festivals, creating a lifestyle that resonates deeply with audiences. This can build a sense of community around your work. Take Calculated Risks : Scott took risks with his sound, partnerships, and ventures, showing that strategic risk-taking can open doors to new opportunities in multiple industries. Stay Authentic and Connected : Scott’s authenticity and connection with fans are key to his appeal. Staying genuine with your audience fosters loyalty and strengthens brand credibility. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Read More: 10 Arab R&B Artists You Need to Listen To in 2023 R&B music has long been synonymous with soulful melodies, heartfelt lyrics, and emotional depth. Over the years, the genre has evolved, sometimes blending with pop, hip-hop, and electronic elements, but always retaining its ability to touch the heart. In 2024, a new wave of artists is reviving and redefining R&B, infusing it with fresh sounds while paying homage to its roots. From smooth crooners to boundary-pushing experimentalists, these 15 artists are leading the charge in the genre's renaissance. Eli Sostre Eli Sostre, a Brooklyn-based artist and producer, debuted with *Still Up All Night* in August 2016, receiving positive public reception. Known for his moody fusion of rap and R&B, Sostre collaborates frequently with producer SORIANO. His music has been featured on platforms like *Pigeons & Planes*, *XXL*, and *The Fader*, gaining critical recognition. Less than a year after his debut, Sostre released *Sleep Is for the Weak*, showcasing his versatility and solidifying his place in the music scene. Omar Kadir Bay Area artist Omar Kadir has quickly gained popularity as a singer-songwriter and urban street dancer, amassing over 700K followers across social media. His hit singles "Catch Up" and "The Last Thing I Do" earned millions of streams on Spotify and traction across YouTube and SoundCloud, landing on major playlists like *Most Necessary*. In early 2019, Omar collaborated with Mozzy, and their track was featured on Sirius XM’s *Hip Hop Nation*, earning buzz before its release. A former *So You Think You Can Dance* contender and member of Flex Flave/Zulu Nation, Omar’s extensive dance background enriches his hip-hop artistry, making him one to watch. Frvrfriday Tommy Ruhingubugi, known by his stage name FRVRFRIDAY, is a Canadian artist, producer, and songwriter from Edmonton, Alberta. He quickly gained attention with his distinctive high voice and modern R&B sound. FRVRFRIDAY's breakout came in 2017 with the release of his *MORE THAN YOU KNOW* EP, which helped attract a growing fanbase. In 2018, he followed up with the *WHOISFRIDAY* EP, featuring the hit track “Channel Red.” His breakthrough came in 2020 with the release of “Window Shopping,” a single featuring prominent rapper Lil Baby. The collaboration and track garnered significant attention, propelling FRVRFRIDAY into the spotlight. Anfa Rose Anfa Rose, a 22-year-old artist of Moroccan descent from Sydney, is focused on letting his music grow organically. While some of his tracks have received over 50,000 plays on SoundCloud, he’s less concerned with numbers and more dedicated to creating timeless music. His career began at Dream Big Studios in Sydney, leading to the 2015 EP *She Been Waiting* and his latest full-length project, *Debauched*, produced with close friend Dopamine. The album blurs the line between mixtape and album with its cohesive sound, a result of their year-and-a-half collaboration. With a global upbringing and extensive travels, Rose brings an effortlessly universal vibe to his music, reflecting relatable themes regardless of one’s location. 451 London-based artist 451 blends songwriting, production, and literary inspiration to create a unique sound. His name, taken from Ray Bradbury's *Fahrenheit 451*, speaks to his boundary-pushing approach. 451’s 2018 debut *Couleur* featured eight tracks, including collaborations with Toronto’s SAFE and production from Mark Cruz and Sam Fresh, establishing his emotive, introspective style. In 2021, he released *Night Vision*, a mixtape with standout tracks like “Nobu No More” and “Fall’s Profit Freestyle,” followed by singles such as “Hot For Me” and “On Edge.” In 2022, he shared *Sierra*, a collection of songs that didn’t make the cut for other albums, giving fans insight into his evolving creativity. With each release, 451 continues to carve out his place in the music scene as an innovative and dynamic artist. Vory Vory, a Dream Chasers Records signee under Meek Mill, is a Houston-born, Louisville-raised artist and songwriter who has made significant contributions to the music world behind the scenes. He first gained recognition in 2015 at just 18 years old for his work on Bryson Tiller's hit "Don't," where he provided the signature chopped and screwed voice. This collaboration with Tiller launched a series of successful partnerships, including co-writing "Friends" for The Carters and "Mob Ties" for Drake. While Vory has made a name for himself as a sought-after songwriter, he has always continued to release his own music. His discography includes several solo projects, with his most recent being his self-titled EP released in December 2020. The project, his first since 2016's *Overdose*, follows his 2018 *Lucky Me* and 2019's *Say* EP. Vory's music blends singing and rapping over somber beats, allowing him to connect deeply with listeners through his introspective lyrics. K.Forest K. Forest is a rising R&B singer from Brampton, Ontario, best known for his contribution to Travis Scott's track "Guidance" on the album *Birds in the Trap Sing McKnight*. Forest’s musical journey began in his teenage years, initially spurred by sibling rivalry with his sister, a church singer. Inspired to match her vocal prowess, he started singing and eventually developed his own style. His musical influences expanded during a week-long stay in South London, where his cousin introduced him to the grime scene. This exposure to the genre sparked his interest in producing beats and singing over them. Upon returning to Brampton, Forest teamed up with producer dF, who has since produced most of his music. Forest gained significant attention when Travis Scott sampled his song "Guidance," featuring Baba Femi, in Scott’s hit track "Guidance." This collaboration helped solidify Forest's place in the R&B scene and showcased his unique sound. B1uan From rural south Alabama, Brandon Jayuan Lewis, known as B1uan, has evolved into a multi-talented artist, producer, and writer with influences from Drake to Travis Scott. His musical journey began in 2013 when his cousin left an open verse on a song, inspiring the young artist to start creating his own music. Born on October 24, 1997, B1uan’s unique sound brings an unexpected blend of Trap Soul and Contemporary R&B to the region. His debut *POLAROID EP* introduced smooth, hard-hitting tracks like "Polaroid" and "Feels," complemented by his own album artwork. Follow-up singles "SLIPPIN" and "BETTER" continue to showcase his evolving sound and talent. HIDDENHILLSFOREVER Azarious Moody, better known by his stage name Hiddenhillsforever, is a Seattle-raised, Atlanta-based artist who began his music career in 2018. He gained attention on SoundCloud with his distinctive high voice and exciting cadence, particularly through tracks like “911 Carrera S.” This helped him attract a growing fanbase. Hiddenhillsforever crafts a unique sonic experience, blending warped guitars, choppy 808s, and his layered vocals to create a psychedelic wonderland. His tracks are rich with colorful, luxurious soundscapes that immerse listeners in chaotic yet beautiful storytelling. With each song, Hills showcases vulnerability, often delving into heartbreak and personal struggles, offering fans an intimate glimpse into his life. His music combines bouncy synths, glitchy drums, and octave shifts, transporting listeners into the raw emotions and vivid scenes of his world. Talall Dubai-based R&B artist Talall has been making waves over the past two years with his refreshing yet nostalgic approach to the genre. While many contemporary artists experiment with R&B’s boundaries, Talall channels the smooth vocals and strong beat-driven sound that recalls R&B’s golden era but with a modern twist. Tracks like "OTW" featuring Jamie Deville and "I.Y.W.L" highlight Talall’s impressive talent and unique style. With his commitment to quality and authentic R&B sound, Talall is only just beginning his journey as a standout artist to watch. Marr Grey Marr Grey, an artist from Baltimore, Maryland, creates a unique sound that merges hip-hop with dark, moody R&B influences. His upcoming debut album, *Night Rida*, captures the vibe of late-night drives, with already-released singles like “G-Code” and “Type.” Working with producers such as Top FLR, TEAUXNY, and Dub Tha Prodigy, Grey's music embodies a "nightrider" aesthetic, evoking the reflective and introspective mood he associates with nighttime drives. Kdence Boston native Kdence is at the forefront of the trapsoul movement, blending soothing vocals with unique flows that create a gritty yet tranquil vibe. His music delves into personal experiences, reflecting on relationships, the environment he grew up in, and his lifestyle. Kdence's ability to convey emotion through his music, while seamlessly merging trap beats with soulful melodies, sets him apart as a rising artist in the genre. Two32 TWO32 is a genre-blending artist with a dedicated fanbase known as the TwoCrew, amassing over 200k streams across digital platforms. His diverse background—rooted in the Dominican Republic and shaped by life in rural Mississippi, Atlanta, and New York City—adds a unique flavor to both his music and his bold personal style. His vibrant upbringing and multifaceted influences resonate strongly in his distinctive sound and fashion, setting him apart as an innovative voice in the music scene. Hrtbrkfever Hrtbrkfever is an artist, singer, and songwriter known for his unique voice and exceptional choice of beats and samples. His music brings a refreshing sound to the genre, blending smooth melodies with deep emotion. His songs often explore the complexities of love and heartbreak, creating a relatable vibe that resonates with listeners. Though much remains unknown about the artist himself, his body of work speaks volumes, establishing him as an emerging talent with immense potential. With his distinct style and raw emotional depth, Hrtbrkfever is poised to make a significant impact in the music space. Vayu Labeling himself as "underground R&B's dark horse," Vayu is an up-and-coming artist making waves with his distinctive sound. Blending elements of trap, drill, and R&B, he creates a unique fusion that sets him apart from the mainstream. With his ability to seamlessly merge gritty beats with smooth melodies, Vayu is carving out his own lane in the music scene. As he continues to gain recognition, it's clear that this talented artist is one to watch, and you’ll likely be hearing a lot more from him in the near future. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

In recent years, Saudi Arabia has emerged as a global cultural and entertainment hub, welcoming a flood of international celebrities as part of its Vision 2030 initiative. The Kingdom’s progressive shift has not only transformed its economy but has also opened doors to a multitude of high-profile events, star-studded gatherings, and unprecedented performances. Here are some of the top moments that international celebrities have had in Saudi Arabia since its transformation began: Alicia Keyz Preforming Alongside a Ardha Band Alicia Keys captivated the audience at Saudi Arabia’s AlUla with a stunning performance at the mirrored Maraya concert hall on Friday. Fans were treated to a night of her greatest hits, including "If I Ain't Got You," "Girl on Fire," and "New Day." However, the highlight of the evening came when she joined the Dar Al Ula band, performing alongside them as they infused her songs with a traditional Saudi Ardha dance, creating a unique cultural blend on stage. Swizz Beats Running His Camel Race Team: Saudi Bronx Swizz Beatz, born Kasseem Dean, has made history as the first African American and westerner to own a competitive camel racing team in Saudi Arabia. His journey began during his visit to the Kingdom for the MDL Beast festival in 2019. After a few days of traveling through various regions, he developed a deep appreciation for the country—and the rest is history. His camel-racing team, named Saudi Bronx, consists of 12 camels and honors a cherished tradition in Saudi Arabia that originated as a desert sport among the Bedouins. The sport is governed by the Saudi Camel Racing Federation, which is currently organizing several racing tournaments across the country. Mariah Carrey Performing at The Opening of Bayan Tree in Al-Ula Singing sensation Mariah Carey dazzled a packed audience at Maraya Hall in AlUla, Saudi Arabia, on Friday evening. The iconic singer performed live as part of a special VIP event celebrating the grand opening of Banyan Tree, the newest luxury resort in the historic mountainous region. The star-studded evening brought together an elite guest list of dignitaries, VIPs, and international celebrities, all of whom enjoyed a night of remarkable celebrations to mark the occasion. Will Smith Attending the Camel Cup in Al-Ula Hollywood star and multi-award-winning actor Will Smith spent an exciting day exploring the ancient desert city of AlUla and attended the inaugural AlUla Camel Cup, the pinnacle event in camel racing. On his first visit to Saudi Arabia, the renowned actor and avid traveler took the opportunity to explore Hegra, a UNESCO World Heritage Site, as well as the "FAME: Andy Warhol in AlUla" exhibition at the iconic mirrored Maraya arts building. Smith capped off his trip by watching the thrilling final day of the four-day AlUla Camel Cup, accompanied by celebrity friend and music producer Swizz Beatz, Mohammed Al Turki, CEO of the Red Sea International Film Festival, and Phillip Jones, Chief Tourism Officer of the Royal Commission for AlUla. Gunna Shutting Down His Live Show Rapper Gunna delivered an electrifying performance to an energetic crowd in Riyadh, thrilling fans with smash hits like "F***youmean," "Drip Too Hard," and more. This performance marked a significant moment, as it was Gunna's first-ever show in Saudi Arabia. Neymar Embracing Saudi Culture in a Perfume Commercial With his Wife Al Hilal superstar Neymar made a splash in a new commercial for the perfume brand Ibrahim Al Qurashi, appearing alongside his girlfriend Bruna Biancardi. The couple donned traditional Saudi garments and rode in an iconic red 1980s GMC pickup truck, a beloved classic in the Kingdom considered an antiquity. Adding to the charm of the ad, Biancardi threw in some Saudi slang, creating an unforgettable moment that resonated with local culture. DJ Khaled and Mike Tyson Performing Umrah DJ Khaled shared a heartfelt video on Instagram on Friday, capturing a special moment with former professional boxer Mike Tyson in Saudi Arabia’s holy city of Makkah. In the video, Khaled and Tyson are seen praying in front of the Holy Kaaba and performing Umrah together. The clip concludes with Khaled expressing his gratitude for the opportunity to share "this beautiful experience" with his friend Tyson. Eminem watching Fury Vs Ngannou Ring Side in Riyadh Eminem and the Shady Team flew to Riyadh, Saudi Arabia, to witness the highly anticipated "Battle of the Baddest" boxing match between Tyson Fury and Francis Ngannou, held at the Kingdom Arena on October 28, 2023. Eminem was joined by his entourage, including manager Paul Rosenberg, Bad Meets Evil partner Royce 5’9, and hypeman Mr. Porter. During the event, after Eminem admired the WBC watches gifted to the fighters, British boxer Amir Khan surprised the rapper by presenting him with his very own watch, adding a special touch to the evening. Ronaldo and Anthony Joshua Watching a Boxing Match Two-time world champion Anthony Joshua arrived at the Kingdom Arena in Riyadh on Saturday night, taking his seat alongside football legend Cristiano Ronaldo and the head of the General Entertainment Authority, Turki Al Sheikh, ahead of the historic undisputed showdown. Ronaldo, the former Manchester United, Real Madrid, and Juventus star, has been a regular presence at boxing events in Saudi Arabia since joining Saudi Pro League side Al-Nassr in January 2023, often seen alongside prominent figures like UFC star Conor McGregor at previous matches. This time, Joshua joined Ronaldo ringside, with the two spotted deep in conversation during the undercard action. Fat Joe and Napoleon (Mutah Beale) Eating Dinner in Riyadh Mutah Beale, better known as Napoleon, a former member of Tupac Shakur's legendary rap group Outlawz, has since embraced Islam and now resides in Saudi Arabia. He operates several businesses in Riyadh, including MW Café, OKLA, and Smokey Beards. In 2022, Mutah reconnected with an old friend, none other than rapper Fat Joe, who was visiting the Kingdom. Joined by Rashed Belhasa (Money Kicks) and former Bad Boy rapper Loon, the hip-hop trio reminisced about their past in the heart of Riyadh, sharing memories and catching up on old times. Jhonny Depp Hanging Out in Al Ula Johnny Depp was recently spotted enjoying his time in AlUla, marking his first-ever visit to Saudi Arabia. The trip follows the Red Sea Film Festival’s announcement of its support for Depp's upcoming film. In celebration of the actor’s visit, the Minister of Culture and Governor of the Royal Commission for AlUla, Badr bin Al Saud, shared a selfie on Instagram with the *Pirates of the Caribbean* star, captioning the moment with, "Happy Times." Tyga and Rick Ross Opening Up for Amir Khan Vs Billy Dib On July 16, 2019, world champion Amir Khan defeated Australian boxer Billy Dib in Saudi Arabia’s first-ever boxing league of its kind. Adding to the excitement, rap giants Tyga and Rick Ross kicked off the event with electrifying performances, entertaining the crowd with their hit tracks. Their appearance marked one of the first major rap performances in Saudi Arabia, making the night a groundbreaking moment for both sports and entertainment in the Kingdom. Ronaldo, Mane and Other Football Stars Dancing Ardha Al-Nassr Club released a special video in celebration of Saudi National Day, featuring Cristiano Ronaldo, Sadio Mané, and other stars dressed in traditional Saudi attire. The players captivated audiences with a mesmerizing Ardha dance performance, a traditional Saudi sword dance. In the video, Ronaldo stands out as he dons the traditional Saudi clothing while proudly wielding a sword, joining in the festive spirit and showcasing his connection to Saudi culture. Swizz Beats Opening a Roller Rink in Al Ula AlUla Moments, in partnership with Swizz Beatz and his business partner Noor Tahe's creative agency, Good Intentions, organized Saudi Arabia’s first immersive roller rink experience, "AlUla on Wheels." Held at an all-boys school in the Al Jadidah arts district, the neon-lit rink invited visitors to enjoy roller-blading under the open sky, capturing the retro vibe of the 1970s. Open to all skill levels, the event featured lessons and DJ sets from international artists. Swizz Beatz also performed a set, adding a fresh energy to the unique desert venue. Alicia Keyz Hosting a Private Women to Women panel with Saudi Industry Leaders Alicia Keys hosted an intimate "Women to Women" discussion in AlUla on Saturday, where industry leaders gathered to share their experiences against the stunning backdrop of the historical site. The conversation was moderated by Hala Al-Hedaithy, a lawyer and performance poet. Joining Keys on the panel were trailblazing Saudi women, including Rasha Alkhamis, Saudi Arabia’s first female boxer; Mashael Alobeidan, a professional rally driver; and Hafsa Alkhudairi, a writer and arts and culture initiatives lead at the Royal Commission for AlUla. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Saudi Arabia’s creative scene is profoundly transforming, as talented individuals reshape the cultural landscape. With the rapid growth of the fashion, art, design, music, and film industries, Saudi creatives are breaking boundaries and capturing the world’s attention. Here are some unique Saudi talents that deserve the spotlight before the end of the year. Meshal Aljaser Meshal Aljaser is a Saudi filmmaker known for his fast-paced, satirical style and for addressing cultural and religious themes in his work. He gained recognition for his mini-series Folaim Ya Gholaim  and the short film Arabian Alien , which premiered at the 2019 Sundance Film Festival. His short film Is Sumyati Going to Hell? , featured on Netflix’s Six Windows in the Desert , explores issues of religion, culture, and injustice through the eyes of a young girl. Aljaser often pushes cultural boundaries with provocative content, such as in the music video Fadayeh , where a Saudi man licks an American woman’s face. He has won multiple awards, including for his film Under Concrete , which highlights the Syrian refugee crisis. Arabian Alien , a sci-fi short, won Best Short Film at the Atlanta Film Festival and became eligible for the Oscars. His debut feature film Naga , a comedy-thriller starring Adwa Bader, premiered at the Toronto International Film Festival and tells the story of a Saudi woman stranded in the desert after sneaking out on a date. Rakan Bin AbdulWahid Rakan Bin Abdul Wahid is a Saudi rapper, actor, model, and singer, best known for portraying King Abdulaziz in the film *Born a King*. Currently, he is active in modeling, acting, music, and fashion, with plans to launch a clothing line through his music videos. Splitting his time between LA and Saudi Arabia, Rakan is passionate about using art to bridge cultural divides. He is committed to representing Saudi Arabia positively and breaking stereotypes, while also being fluent in French, English, and Spanish. Mohammed Al Turki  Mohammed Al Turki, born on July 3, 1986, in Saudi Arabia, is a prominent film producer, entrepreneur, and philanthropist who has successfully bridged the entertainment gap between Hollywood and Saudi Arabia. His passion for film, bolstered by his media studies in London, drove his rise in the U.S. film industry. Beyond his work in film, Mohammed is dedicated to philanthropy, supporting global charities like UNICEF, the Steve Irwin Sea Shepherd, and amfAR, alongside his father's charitable initiatives in Saudi Arabia. He is also influential in fashion, collaborating with renowned luxury brands. Formerly CEO of The Red Sea Film Foundation, Mohammed now serves as an advisor, playing a key role in shaping Saudi Arabia's evolving film industry. Moath Alofi Born in Madina, Saudi Arabia in 1984, Moath Alofi is an artist, researcher, and explorer. He currently serves as the Exhibitions and Programs Manager at Diriyah Gate Development Authority and is the founder of the artistic studio Al-Mthba. Moath is also the co-founder of Erth Team, a production group specializing in safari trips, aerial photography, and travel documentation. Since 2013, Moath has been documenting cultural artifacts, heritage, and hidden treasures across the Madina region, with plans to expand his exploration to all of Saudi Arabia. His work has been exhibited internationally in cities such as Jeddah, Riyadh, Bahrain, Paris, and Moscow. Sawsan Albahiti Sawsan AlBahiti, Saudi Arabia's first opera singer and vocal coach, has made significant strides in her field. Trained as a soprano since 2008, she opened The Soulful Voice, Saudi Arabia's first voice training center, in 2018. Her groundbreaking performances include an operatic rendition of the Saudi national anthem in 2019. AlBahiti continues to develop her craft with international experts and plays a key role in shaping the Kingdom’s music industry through her work with the Music Commission. Mashael AlRajhi Mashael AlRajhi is a prominent figure in the Saudi fashion industry, known for her bold and avant-garde designs that challenge traditional norms. Her innovative approach has garnered international attention, placing her at the forefront of Saudi fashion's global rise. AlRajhi consistently pushes boundaries by blending modern aesthetics with cultural influences, creating pieces that resonate both locally and internationally. As part of Saudi Arabia’s cultural renaissance, her work not only showcases the Kingdom's evolving fashion scene but also contributes to redefining perceptions of Saudi creativity on the world stage. Jawaher Alamri Jawahar Alamri is a Saudi writer, director, and producer, who graduated from Effat University's Cinematic Arts School. She views cinema as a powerful tool for self-actualization and recognizing individual and collective identity. Alamri has directed and produced several award-winning short films, including *THE LAST DISMISSAL*, which earned two awards at the Hollywood Short Fest and was featured in the Short Film Corner of the 77th Cannes International Film Festival. Her work on the multi-director Saudi anthology *BECOMING* has been showcased at various festivals, including the 43rd Cairo International Film Festival, while *SADEYA LEFT SULTAN* won Best Short Film at the Saudi Film Festival. She also produced *THE GIRLS WHO BURNED THE NIGHT*, which garnered Best Live-Action Short at the Palm Springs International ShortFest and the Carthage Film Festival's Cine-Promesses Award. In 2022, she was selected to be part of the University of Southern California's Middle East Media Initiative. Abdallah Hammas Abdullah Hammas, born in Abha in 1953, is a prominent artist who has significantly influenced the evolution of Saudi art. After graduating from the Riyadh Institute of Arts in 1973, he dedicated 31 years to teaching art in prepschools. Supported by the Al Mansouria Foundation, Hammas is celebrated for his transition from traditional and decorative painting to abstract art, linking colors and materials to his homeland. His work features square paintings that are colorful and often tailored to the venue where they are exhibited. In Riyadh, his pieces are known for their seriousness and abstract nature, while in Al-Khobar, they display brighter colors, clearer lines, and human forms. His Abha panels, vertical columns of vibrant, small paintings, are particularly notable. Hamas has held numerous solo exhibitions in Saudi Arabia and has also showcased his art in Paris and Rabat. His paintings are featured in public collections across the Middle East, Europe, and the USA. Naeema Alshuhail Naeema Al Shehail has established an ethical Saudi fashion label for women that merges traditional techniques with contemporary style. Her brand incorporates traditional embroidery and beading, created by skilled artisans, to produce collections that celebrate Saudi heritage while embracing modern aesthetics. The designs emphasize sustainable craftsmanship and timeless luxury. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Read More: How to Enhance Your Content with AI For podcasters, turning scripts into engaging audio can be a game-changer, but the production process can often feel overwhelming. From finding the right voices to ensuring clarity and fluency in multiple languages, high-quality audio takes time. With ElevenLabs, podcasters can now streamline this process, converting scripts into professional-grade audio with ease. ElevenLabs not only offers a diverse library of natural-sounding voices but also allows for customization, giving you control over tone, mood, and style to match your podcast’s brand. Additionally, the platform enables translation into 29 languages, making it easier to reach international audiences without needing separate voice talent. Here’s how you can turn your script into a high-quality podcast episode using ElevenLabs: Step 1: Sign Up and Set Up Your Project Create an account on ElevenLabs and start a new project for your podcast episode. Upload your script or type it directly into the platform to begin the conversion process. Step 2: Select and Customize Voices Explore ElevenLabs' voice library and choose voices that match the personalities or tones you want for your episode. Customize pitch, speed, and expression to bring out the exact mood for different parts of the conversation. Step 3: Generate Audio With a click, ElevenLabs will generate high-quality, human-like audio from your script. Listen to the preview, and make adjustments as needed for consistency and flow. Step 4: Translate to Multiple Languages To expand your audience, use ElevenLabs’ translation feature to convert your episode into up to 29 languages. The AI will maintain the original tone, making the translated version just as impactful. Step 5: Download and Publish Once you’re happy with the audio, download it in your preferred format, and you’re ready to publish it across your platforms. By using ElevenLabs, podcasters can now turn scripts into multilingual, high-quality audio effortlessly, expanding reach and engagement. Give it a try to make your podcast production smoother and your content more accessible. Eleven Labs is offering a special offer for VSNRY Magazine readers, click the link below to sign up: https://try.elevenlabs.io/f5uphjiw2a5j Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Read More: 7 Syrian Creatives That Need to Be on Your Radar in 2024 Syria's rich cultural history has long been a source of inspiration for artists across the globe. Even in the face of adversity, Syrian artists have continued to push boundaries, blending their rich heritage with contemporary forms of expression. As 2024 draws to a close, here are seven Syrian artists whose work you should follow to understand the diversity and depth of Syria's contemporary art scene. Talin Hazbar Talin Hazbar (b. 1988) is a multidisciplinary artist whose work delves into the quiet transformation of natural materials. She explores the cycles of growth and decay, capturing the essence of time as seen in nature’s constant evolution on both microscopic and grand scales. Originally from Syria and now based in the UAE, Hazbar’s art has been exhibited widely, both locally and internationally. Her notable exhibitions include those at the Abu Dhabi Music & Arts Foundation (2022), the NGV Triennial at the National Gallery of Victoria in Melbourne (2020), and the Louvre Abu Dhabi (2018), marking her as a rising voice in the world of contemporary art. Khaled Akil Aleppo-born artist Khaled Akil began his creative path in photography, using light and shadow to capture life’s raw moments, then expanded into collage, layering images to explore alternate realities. His notable series *Pokémon Go in Syria* places animated characters against the devastation of Syria, creating a striking contrast that speaks to innocence amid conflict. Akil’s early career, shaped by his law studies and inspiration from his father, the acclaimed Syrian painter Youssef Akil, reflects his focus on human rights and the socio-political landscape of Syria. Since moving to Istanbul in 2012, Akil’s work has embraced themes of identity, spiritual connection, and the resilience of Middle Eastern culture. Abdalla Al Omari Abdalla Al Omari launched his art career in Damascus shortly after the Syrian conflict began, focusing on the experiences of civilians, especially children, impacted by war. A graduate in English Literature from the University of Damascus, Omari also trained at the Adham Ismail Institute for Visual Arts and later worked with Syrian art pioneers Ghassan Sibai and Fouad Dahdouh. Now based in Belgium, Omari gained international recognition with *The Vulnerability Series* (2017), a project that reimagines world leaders as refugees, addressing themes of empathy and displacement. He also explores video and performance art. One of his notable pieces, *The Boat*, was showcased at the Gangwon International Biennale in South Korea during the 2018 Winter Olympics, alongside prominent artists such as Thomas Hirschhorn and Akram Zaatari. The piece was also exhibited at the YES conference in Kiev, curated by the PinchukArtCentre, alongside international figures like Marina Abramovic and Andreas Gursky. Omari’s recent exhibitions span across global venues, including the Institut du Monde Arabe in Paris, Ayyam Gallery in Dubai, Affenfaust Gallery in Hamburg, and Kusseneers Gallery in Brussels, marking his ongoing impact on the international art scene. Safwan Dahoul Safwan Dahoul, a leading figure in Arab art, is celebrated for his melancholic, monochromatic paintings that blend influences from Cubism to ancient Assyrian art. His renowned *Dream* series explores themes of isolation and longing, often depicting a female protagonist whose contorted form and enclosed settings evoke a deep sense of alienation. Born in Hama, Syria in 1961, Dahoul studied at the University of Damascus and earned a doctorate in Belgium. A key mentor in Damascus's art scene, he bridged modern and contemporary Arab art and inspired many Syrian artists. Dahoul’s work is housed in major collections, including the Institut du Monde Arabe in Paris, and has been exhibited globally, from Dubai to London and South Korea. Thaier Helal Thaier Helal, a pioneering Syrian artist born in 1967, is known for his experimental approach that blurs the boundaries between painting and assemblage. Since the 1990s, after relocating to the UAE, he has developed a distinct method combining materials like sand, coal, and glue, reflecting the physical and sensory world. Each piece begins with a sketched grid, layered with mixed media, evoking movement and organic formations through vibrant colors and textures. With the Syrian conflict's onset, Helal’s works incorporated found objects, highlighting themes of global militarization, consumerism, and power struggles. His contributions to Gulf art are extensive, with exhibitions at the Sharjah Art Museum and awards from the Tehran Contemporary Painting Biennial. As a professor at the University of Sharjah, he continues to shape the next generation of regional artists. Ammar AbdRabo Born in Damascus in 1966, Ammar Abd Rabbo is a celebrated photographer whose career spans over three decades. Growing up in Libya, Lebanon, and finally settling in France at age 12, he has become one of the Arab world's most prominent photographers. His images have graced over 60 magazine covers and appeared in major publications, including *Time*, *Paris Match*, *Der Spiegel*, *Le Monde*, and *Asharq Al Awsat*. His online gallery on Flickr has attracted over three million visitors. Abd Rabbo’s portfolio captures everything from intimate portraits of global leaders to war coverage in Iraq, Lebanon, and Libya, as well as celebrity and high-society events like the Cannes Film Festival and Paris Fashion Week. His first solo artistic exhibition, *Coming Soon*, was held in 2012 at Ayyam Gallery in Beirut. Since then, he has explored social issues through his work, touching on censorship, body freedom, and women’s and LGBTQ+ rights. In 2015, one of his photos featured in Banksy's *Dismaland*, and in 2017, he was honored as a “Knight of Arts and Letters” by the French government. Abd Rabbo’s work has been showcased in 13 solo exhibitions, from Paris to Dubai, and in over 15 group shows globally, underscoring his impact on both art and photojournalism. Khaled Takreti Born in Beirut in 1964, Khaled Takreti is a Syrian contemporary artist who began his career working with the General Directorate of Antiquity and Museums in Syria before focusing on art. In 1995, he moved to New York to expand his artistic style and later settled in Paris in 2006, fully dedicating himself to painting. Takreti's works have been showcased in solo and group exhibitions across the Middle East, Europe, and the USA, including prestigious events like the Alexandria Biennale, Art Paris, Art Hong Kong, and Art Dubai. His paintings are part of permanent collections at institutions such as the Syrian National Museum, Jordan’s National Gallery of Fine Arts, and Mathaf, the Arab Museum of Modern Art in Doha. Known for his bold color schemes and striking luminosity, Takreti’s canvases explore the human experience, often reflecting the chaos of conflict. Through personal narratives and cultural heritage, his work invites viewers to consider the impact of geopolitical upheaval on the human spirit. Follow us on: Instagram Tik Tok   YouTube Make sure to share this post and subscribe to our newsletter to receive notifications on our latest posts, as well as exclusive content and much more!

Brandon Bernard AKA NardGod is an Entrepreneur/ Fashion and graphic designer who owns the Houston based clothing brand WavePlus.. How did you start? ​I started messing around with Photoshop when i was a freshmen in High School making graphics for YouTube channels. Later on, my friend chicoo suavee started putting music out so i started doing his covers,  then i linked up  with more artists and started doing their artwork as well. By the end of freshmen year in college i decided to put my full creativity into making clothing, which led to Waveplus. ​ How was it transitioning from creating for other peoples brands to making your own? ​ Lots of things were different. Some rappers aren't the most creative people visually, so a lot of my creative direction was toned down or completely under someone else control. I realized after a while that, instead of working on cover art fir days at a time and getting $75-$100 in return, I could create my own designs, make the clothing, and sell them for a set price and stack up from selling multiple things rather than sitting at home working on one thing. I also like the spotlight, therefore, being able to have my own brand brings me satisfaction, when I see someone rocking Waveplus, i can say i did that. ​ Tell us more about Waveplus. ​ Waveplus is a clothing brand my partner and I founded, it is the exact opposite of other brands in Houston, many brands in Houston lack creativity and talent,so Waveplus is what Houston needs. ​ Where do you see yourself 10 years from now? ​ Constructing the Waveplus HQ in Houston, taking trips back and forth from Houston to LA, and enjoying life.  ​ What changes would you like to inflict on the world? ​ Stamp the world in Waveplus, i want to travel the world and bring Waveplus to different parts of the world. ​ What is your advice for people chasing their dreams? ​ If you are skilled of gifted at something and you never give up on it, you'll find success eventually.

Redwan AKA Mak is a rapper and music producer from Jeddah, Saudi Arabia How did you start with music? ​ since I was a little kid, I always liked music, and my circle (Brothers and Cousins) influenced me to rap, I started making beats in 2012, after that, I started to rap in 2013. ​ How is it trying to make it as a Hip Hop artist in Saudi Arabia? ​ I think people here in Saudi Arabia are starting to understand Hip Hop music. I think it is easy for me to make it  because not a lot of people here rap in English like I do. Every time I release a song people ask if I am Saudi or American. I have a good vision for the music game here in Saudi and the Middle East. I want to collaborate with Arabic singers and make music for piece, love and life. ​ What are the changes you would like to inflict in the music scene? ​ I would like to see people take the Hip Hop as a serious type of music. I want the rap game to be an official industry in the country. Do shows, sell albums, record deals, iTunes and all that. ​ Tell us more about your first  album "Jeddah City Lifestyle". ​ I always loved my city and represented it every where I went, and that is one of the main themes of my music. Since I started my career I told myself that one day i am going to make a mix tape and call it "Jeddah City Lifestyle". I smashed everything in 2 months, lyrics, beats and production. ​ What is the advice you give to people chasing their Dream? Dream big and don't stop until you achieve what you want.  ​ ​